Creating a world-class client experience isn’t a methodology or a set of processes. It’s about showing a genuine interest in your clients every step of the way.
BRANDS + MARKETERS
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Apple didn’t succeed in OOH despite constraints. It succeeded because it embraced them.
James Cornish, senior VP of international sales and partnerships at Vevo, began this session with a presentation on how brands can leverage global moments across music, sport, and tech.
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AW SHORTS – BRANDS + MARKETERS
A challenge brief is like an equation. It should be formula based and methodical at every step of the way. Internal and external perspectives must be considered to work through the challenge to find the solution.
Today’s media and advertising fragmentation make data, technology and services more essential than ever before, and by leveraging the industry’s collective data-driven expertise, alongside respect and commitment, agencies will usher in a new chapter of agency-brand partnerships.
We used to walk into pitches against the global networks feeling self-conscious about our size and maturity. Now, it’s a status we’re proud of.
If you can blend relatively basic KPIs with a nuanced understanding of your approach to investment, you’ll have a great fundamental base for your marketing.
OOH has always been viewed as a bold, splashy channel that makes a big impression and that perception is now enhanced thanks to the inclusion of relevant, real-time data.
An intimate understanding of these audiences and cultures will shape the next generation of great consumer products, and the sports betting industry, too, is poised to experience its own revolutionary change in the coming years driven by Gen Z’s discrete tastes.
By continuing to invest in new creative technologies, automation processes, and activation platforms, marketers will be able to turn the challenges of the first half of the year into opportunities for the second.
By leveraging the potential of OOH and implementing innovative strategies, brands can connect with audiences on a deeper level and inspire action that yields more impactful results.
Consider the importance of a well-structured approach, and take the time to evaluate which platforms align best with your target audience and brand strategy.
For brands that take the lead and lean into the seven principles of the new economy lies an excellent opportunity for new growth, while brands who remain stagnant or do not move at speed will be left behind.
By automating laborious, time-consuming tasks, industry professionals will be freed to concentrate on what they do best.
With a tenth of global GDP accounted for by the travel industry, and many major destinations claiming revenues have already outstripped pre-Covid levels since the pandemic began to fade, it’s clear the sector is taking off again after being grounded for several years.
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