With a marketplace in constant flux, brand leaders are looking to Advertising Week as the place to separate signal from noise, reconnect with peers, and walk away with insights that will actually move the needle.
BRANDS + MARKETERS
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DMEXCO has undergone an identity change in recent years, from Cologne’s answer to Cannes Lions with all the global hubbub it attracts, to a European-focused, business-first conference.
This era won’t be defined by commercial breaks or rented space alongside this new wave of entertainment — it will be about helping co-create it.
AW SHORTS – BRANDS + MARKETERS
As agency professionals, we need to rebalance our relationships with brands and the current economic climate is the perfect catalyst.
Clients are no longer just looking for outcomes, they are looking for experts — and that expert can be you.
By Justin Hayashi, CEO of New Engen Any way you look at it, 2022 was…
BMW, recently launched a Heated-Seats-as-a-Service subscription – because nothing says tech-savvy like selling anything-as-a-service.
Decentralized niche communities are all about empowering brand loyalty, which encourages repeat purchases based on positive brand perception.
Is your brand getting all it can out of its campaigns? How about maximizing real-world campaigns with online buzz.
As we begin the new year, digital advertising is poised to renew the dynamism, accessibility and effectiveness that made the industry indispensable to so many businesses.
We spoke to leaders from the industry to get their predictions and advice for brand experiences in the year ahead.
To boost your brand in the first quarter of the year, consider partnering with content creators who are active and have an understanding of the wellness goals of your audience.
These 3 recommendations can help marketers, their teams and agency partners navigate what stands to be significant 2023 publisher changes while taking control of ROI.
As budgets tighten, and as consumer privacy continues to drive decision-making, we should expect to see more marketing budgets adopt a hybrid strategy that incorporates performance.
Marketing will be about creating an end-to-end 360 ecosystem that includes truly shoppable ads, multiple channels and measuring each part of the purchase cycle so we can know exactly what drives sales conversions.
