At Advertising Week Europe 2025, most brand sessions centered on scale, spend, and safe bets. Burger King UK, on the other hand, showed up with postpartum hunger, hospital room selfies, and an unapologetically human campaign that sparked a national debate.
At Advertising Week Europe 2025, the question wasn’t whether influencer marketing works—it was whether it’s gotten too powerful. And if you were in the packed audience at this headline session, you know one thing for sure: no one held back.
While many sessions at Advertising Week Europe 2025 buzzed with the usual talk of performance metrics and AI-driven innovation, one quieter, more intimate discussion delivered something rarer: a blueprint for building brands that don’t just include disabled consumers—they center them.
If you’re a major brand or large agency considering starting an internal production offering, I see two main roads ahead of you.
Gaining consumer attention is a must for any brand, but in a more and more fragmented media world, the industry must seek fresh approaches to break through all the noise and clutter.
When leveraged ethically and insightfully, social norms tap into the deep emotional wellsprings of behavioral change —creating room for people to feel more seen and aligned with their values.
Learn how Chase, Marriott, and Purdue University balance driving business outcomes today with building sustainable strategies for tomorrow.
McCain Foods joins forces with Bored & Hungry and Roblox to educate consumers on regenerative…
Brand communities are not a means to an end – sure, they are an invaluable asset to a company, but they’re not your superfans
Highlights of the Google & YouTube presence at Advertising Week New York
Here’s how three advertising use cases will be supported by the technology being developed in the Privacy Sandbox.
Agencies that pivot accordingly and become trusted partners in these areas will be the ones that lead our industry into the privacy-first future.
Tune in to Advertising Week New York to find out about how Google and YouTube are helping to get your business ready to drive results today and build resilience for tomorrow.
As audiences become more fragmented and their channel choices more diversified, an always-on approach helps to reach them on the right devices at the right time.
As we look forward to 2023, Search remains the best way for brands to be found by relevant consumers.
Navigating Uncertainty will focus on the importance of brand in this moment, and include a deep dive into the power of creatives and a discussion with State Farm.
Go on an adventure through the animal kingdom with Highdive and Jeep, from the wild pitch to the out-of-this-world campaign, packed with lessons on harnessing the power of stock footage and unlocking the creativity within captions.
As consumer behavior shifts, end-to-end measurement for brands is critical. This episode will showcase a new measurement solution which quantifies how Search tactics drive offline sales.
