The most revealing aspect of this year’s festival may be the industry’s growing emphasis on execution.
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Ad resonance is more than just another marketing metric; it’s a vital driver of crucial outcomes. An Advertising Week New York 2024 panel featuring experts from MarketCast, the Nissan Motor Company, Priceline…
In this piece, we’ll speak to experts who explore how these tactics can transform holiday marketing and why they should be front and centre in any brand’s strategy as we approach the most wonderful time of the year.
Industry champion, Dana DiGregorio, will talk with Matt on his career insights and experiences.
Join Miriam Cacho Sol, VP of Secret Media Network alongside Michelle Yanikian, Brand Partnerships Director at Secret Media Network & Fever as they reveal the power of local experts to curate unforgettable city discoveries and experiences.
Brands celebrate milestone years all the time, 5, 10, 15, the list goes on.
In this session, Dr. Mark Grether, SVP and GM of PayPal Ads, will dive into this exciting new frontier in media.
Hear from executives who’ve helped some of the biggest names add ‘marketer’ to their IMDbs!
Join our panel of industry experts as they share perspectives on combining data-led OOH creativity and media to create meaningful connections with target audiences.
Join Kepler Group and client Hasbro for an engaging session where we’ll delve into Hasbro’s innovative strategies for revitalizing its iconic products and fostering new perceptions among consumers.
Haleon celebrated its second birthday in 2024, but its brands carry a legacy spanning over 170 years.
Understanding the unique needs and wants of Gen X Women when it comes to beauty, fashion and lifestyle purchases.
Dive into the research behind e.l.f.’s “So Many Dicks” campaign and learn how diversity in business can drive real results.