Advertisers need to reach qualified consumers on channels that are likely to engage them while avoiding duplication issues, and they need to do so efficiently and effectively.
BRANDS + MARKETERS
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Discover how unique brand mascots and ambassadors build trust, boost recognition, and create lasting customer loyalty in modern marketing.
The most revealing aspect of this year’s festival may be the industry’s growing emphasis on execution.
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AW SHORTS – BRANDS + MARKETERS
The more we shift our focus, the more we will also embrace new technologies and innovations that push towards these deeper goals and metrics. Let’s hope that this positive change in the US becomes the driving force for the next era in advertising.
With election season approaching and a polarized market, along with a very crowded and expensive ad space, advertising in mobile gaming has never made more sense.
Ad resonance is more than just another marketing metric; it’s a vital driver of crucial…
In this piece, we’ll speak to experts who explore how these tactics can transform holiday marketing and why they should be front and centre in any brand’s strategy as we approach the most wonderful time of the year.
Industry champion, Dana DiGregorio, will talk with Matt on his career insights and experiences.
Join Miriam Cacho Sol, VP of Secret Media Network alongside Michelle Yanikian, Brand Partnerships Director at Secret Media Network & Fever as they reveal the power of local experts to curate unforgettable city discoveries and experiences.
Brands celebrate milestone years all the time, 5, 10, 15, the list goes on.
In this session, Dr. Mark Grether, SVP and GM of PayPal Ads, will dive into this exciting new frontier in media.
Hear from executives who’ve helped some of the biggest names add ‘marketer’ to their IMDbs!
Join our panel of industry experts as they share perspectives on combining data-led OOH creativity and media to create meaningful connections with target audiences.
Join Kepler Group and client Hasbro for an engaging session where we’ll delve into Hasbro’s innovative strategies for revitalizing its iconic products and fostering new perceptions among consumers.
Haleon celebrated its second birthday in 2024, but its brands carry a legacy spanning over 170 years.
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