Brands that build assets with these models in mind, and supply them with consistent, well-defined signals, are more likely to appear accurately and consistently as AI-first experiences expand.
BRANDS + MARKETERS
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In 2026, the luxury sector is poised to regain its sparkle, but only for the brands willing to rethink the fundamentals.
Q5 offers an opportunity to move beyond one-size-fits-all discounting. Instead of rewarding everyone simultaneously, brands can reward those who truly deserve it, for the work they do to better our communities.
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AW SHORTS – BRANDS + MARKETERS
Brands that show they understand the needs of their audience and a willingness to experiment will create the biggest impact.
Commitment means seeing things through to the finish line with the same energy you started with, and then keeping pace after.
In a progressively digital world, 46% of respondents reported that at least 20% to 30% of their holiday sales will come from online channels.
The global brand and marketing industry is in the throes of rapid transformation, one where creative is poised to be the last unfair advantage.
In today’s digital-first ecosystem, data is an abundant resource, requiring companies to isolate the data that matters most, converting information into actionable insights.
The best plan for brands intending to leverage BeReal during Golden Quarter and beyond is to stay abreast of the updates so they can fully understand how they may impact their strategy surrounding the app.
With signs suggesting that the economy may struggle over peak, brands need to be prepared for a number of different scenarios.
While category competitors continue to rely on promotions and D2C brands grapple with quality of care, Doug and his team are laser focused on continuing to elevate Pearle Vision to a completely different level – as a brand focused on care and connection…a trusted member of the community.
How does a little known brand navigating one of the greatest crises in American history emerge as a key player? It takes care.
The rise of multi-screen content has forever changed the future of television—and now the experience gap between linear TV and streaming is closing too. And for intrepid brands ready to capitalize on it, the golden age of CTV advertising is finally here.
There is no one playbook that will work every time the economy shifts, so agencies need to prioritize nimbleness and adjust quickly to change.
If you choose to go through the exercise of forming a creative philosophy, it pays to remember that the principles set must align with the agency itself.
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