At what point does buyer insecurity harm conversions? It could be argued that it reduces purchase intent even before web visitors have taken their first action.
BRANDS + MARKETERS
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These brands don’t just grow faster—they’re also more resilient. During economic downturns, Go-to Brands lose only half as much market value as their peers.
Creators with meaningful audience relationships demonstrate that influence isn’t about size, it’s about impact
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AW SHORTS – BRANDS + MARKETERS
Reach may open the door, but resonance is what closes the deal. In today’s creator economy, performance is the premium, and it’s time our contracts caught up.
With markets populated by near-identical products and differentiation becoming increasingly difficult, it’s not hard to see why brands are turning to mascots en masse.
In a country increasingly divided along political lines, the media we consume should strive to maintain balance and fairness.
Relying on TV or radio alone, or ignoring the power and measurability of digital, will usually lead to inefficiencies or missed opportunities.
By focusing on these five areas, advertisers can unlock the full potential of the open internet. In so doing, they can make every impression, every signal, and every dollar deliver real business value.
The success of the genre confirms that 50+ isn’t just a consumer group worth chasing — it’s one that the smartest brands can’t afford to let get away.
In a market pressured by tariffs, supply chain constraints, and rising consumer expectations, auto brands cannot afford inefficiency in their media strategies.
Tina DeSarno, Chief IA Officer at MarketCast, kicked off the panel by setting the scene and describing the current issues marketers face.
With a marketplace in constant flux, brand leaders are looking to Advertising Week as the place to separate signal from noise, reconnect with peers, and walk away with insights that will actually move the needle.
DMEXCO has undergone an identity change in recent years, from Cologne’s answer to Cannes Lions with all the global hubbub it attracts, to a European-focused, business-first conference.
This era won’t be defined by commercial breaks or rented space alongside this new wave of entertainment — it will be about helping co-create it.
Instead of asking “what’s the minimum we can do to get this out the door?”—ask “what’s the sharpest, most emotionally resonant idea we can build a world around for our brand?”
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