BRANDS + MARKETERS
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Professional Subject Experts Grow in Influence as Trust Becomes Paramount
Influencer marketing has grown up a hell of a lot. The days of sticking a product in the hands of someone with a massive following and hoping for the best feel quite distant now, even if some campaigns still test that theory. -
An AI Writing Brief Needs Facts That Cannot Change
Imagine asking AI to make an agency’s website offer more compelling. In this hypothetical example, projects start at $3,000 for five pages, copywriting costs extra, and the build usually takes four weeks after the client supplies final copy. -
Navigating a $1.34 Trillion Market: Scale, Automation, and Sourcing Real Value
The latest WARC Media Global Ad Spend report forecasts a global advertising market of $1.34 trillion, up 11.9%.
Recent Articles
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So You Have an MCP Integration. Now What?
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Professional Subject Experts Grow in Influence as Trust Becomes Paramount
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Healthcare Marketing That Tells a Better Story, Featuring Chuck Meehan of the Pavone Group
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Healthcare Marketing Has a Storytelling Problem
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DOOH Is Growing, but Can It Prove Its Value to Advertisers?
AW SHORTS – BRANDS + MARKETERS
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Amazon Ad Case Exposes the Post-Click Blind Spot
On 31 August, the US Federal Trade Commission and a bipartisan group of 22 states sued Amazon, alleging that it rigged the auctions behind its Sponsored Products ads. -
Your Best Black Friday Ad Might Be the One Your Brand Team Hates
Every year as Black Friday approaches, brands start looking more closely at the creative they plan to put into the market. -
Brands Can Scale Creator Content Without Sacrificing Authenticity
With platforms and technology providers promising easier discovery, faster campaign setup, and more efficient distribution, creator marketing is starting to look more like the rest of digital advertising. For brands managing a growing number of creator relationships and assets, the appeal is obvious. But it also raises a reasonable concern. -
Design Is Britain’s Unsung Hero. It’s Time We Said So.
The UK design economy is worth £136.7bn and growing almost twice as fast as the wider economy. So why are we still so bad at recognising its value? -
The 90-Day Contract: What B2B Marketing Leaders and CEOs Owe Each Other
Something ominous is happening in marketing right now, and no, it’s not AI. -
AW Playmaker Agency Award: WPP Media Sports & Entertainment
As part of Advertising Week New York’s AWPlaymaker Awards series, we caught up with the Sports and Entertainment team at WPP Media to explore how creators are redefining fan engagement, why authenticity remains essential to successful brand partnerships, and how marketers can measure cultural impact beyond traditional engagement metrics. -
The Localization Trap: Why Global Brands Fail When They Treat America as One Market
The bigger mistake is assuming that America is a single, culturally uniform market. It is not. -
The Best Agency-Client Relationships Are Built in the Trenches
When was the last time your in-house team handed you a Don Draper holy $#!* moment? -
Traditional Attribution and Promo Codes Share the Same Blind Spot
Traditional attribution and promo codes share the same blind spot. -
AW Playmaker Award: EA’s Troy Smith
As part of the AWPlaymaker Awards, AW360 spoke with Troy Smith, North American Athlete Marketing Lead at EA, about the evolving role of athletes as creators. -
Gen Z’s Problem With AI Marketing Isn’t What Marketers Think
Marketers are moving quickly with AI, but I’m not sure enough are asking what consumers think until after the work is already done. -
Turning Inspiration Into Action: How Three Executives Put Kindle Scribe to Work After Advertising Week
As the series concludes, the Kindle Scribe’s role extends from recording the experience to supporting the review afterward. The executives’ routines give that process a concrete shape: revisit the notes, identify the next steps and keep the conversations moving.
Recent Articles
-
So You Have an MCP Integration. Now What?
-
Professional Subject Experts Grow in Influence as Trust Becomes Paramount
-
Healthcare Marketing That Tells a Better Story, Featuring Chuck Meehan of the Pavone Group
-
Healthcare Marketing Has a Storytelling Problem
-
DOOH Is Growing, but Can It Prove Its Value to Advertisers?