BRANDS + MARKETERS
Presented by
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The Problem Isn’t Needing More Data, but Knowing What the Data Is For
Are you measuring more than ever, but feeling less certain about what the numbers actually prove? -
Shape-Shifters: Escaping the Mass of Mediocrity
Fourth in a five-part series exploring the findings of the Brand Currency Index™ – a proprietary study by Social Element measuring the value of brands on social media. -
Every Brand Has a Social Contract; It’s Time to Articulate Yours
The three archetypes that make a brand’s relationship with its audience visible, and actionable.
Recent Articles
AW SHORTS – BRANDS + MARKETERS
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Catch Them Forever: How Pokémon Became the World’s Most Resilient Brand
Thirty years in, the franchise isn’t coasting. -
AI Personalization Has a Price Tag. Are You Charging the Right One?
Consumers understand AI considerably better than they did a year ago and are acting on that understanding with their spending. -
Why Brands Keep Coming Back to Military Audiences
The brands that succeed here don’t win because they wave a flag. They win because they understand the people behind it. -
Why Taylor Swift and Travis Kelce Chose a Billboard Instead of a Feed
The instinct from most marketing teams is to add more channels, more targeting, more impressions, purely for the sake of doing more. -
Advertising Without a Net: Why Experience Has Become Marketing’s Most Honest Channel
As consumers become harder to impress and AI makes content easier than ever to produce, experiential marketing has become one of the few disciplines where brands cannot fake relevance. Every interaction is tested in real time, forcing marketers to create experiences that genuinely earn attention instead of simply buying it. -
Why Brands Need to Design Systems, Not Products
In this new era, the brands that will thrive won’t simply have the best product. They’ll have the strongest brand system. -
Why Love Island USA Season 8 Is a Cultural Phenomenon
While the rest of television spent the last decade training us to binge alone at midnight, Love Island brought back something streaming was supposed to have killed for good. -
The Last Owned Media Channel Is Already in Consumers’ Homes
By Sandra Wagner, CEO, AuraVeo Marketing has become increasingly dependent on platforms that brands do not own. Algorithms shape visibility, attention is fragmented across countless channels, and every campaign competes […] -
In an Age of Infinite Design, Strategy Becomes the Ultimate Differentiator
Technology may reshape how work gets made, but the future still belongs to those who understand people best. -
The Great Flattening: How Algorithmic Marketing Is Erasing Brand Identity
The irony of modern marketing is that the more efficient campaign execution becomes, the more valuable distinctiveness becomes. -
The Tartan Army Isn’t the World Cup Story Marketers Should Watch
When Scotland’s Tartan Army arrived in Boston for the June 13 match against Haiti, the headlines wrote themselves: bars running dry, tap lines emptying. -
The Second Second Is the Moment That Matters Most for Brands Right Now
Maintaining engagement for one more second is the difference between being one of the increasingly rare brands that wins customers and accolades, or being tossed into the vast sea of those that are immediately forgotten.