By now we should all be able to agree that design is not disposable—so why are we allowing brands to treat it as such?
BRANDS + MARKETERS
Presented by
Don’t try to please everyone. Know your audience, stay true to your DNA, and update with intent, not panic.
Building authentic, human connections with consumers requires marketers to lead with empathy, build community, invite participation, and champion new possibilities.
AW SHORTS – BRANDS + MARKETERS
Brands that build assets with these models in mind, and supply them with consistent, well-defined signals, are more likely to appear accurately and consistently as AI-first experiences expand.
In 2026, the luxury sector is poised to regain its sparkle, but only for the brands willing to rethink the fundamentals.
Q5 offers an opportunity to move beyond one-size-fits-all discounting. Instead of rewarding everyone simultaneously, brands can reward those who truly deserve it, for the work they do to better our communities.
The best experiences don’t need to explain the technology behind them. They’ll reflect confidence, clarity and care in how they were made.
Sean Adams, chief marketing officer, Brand Metrics, believes we can predict future ad outcomes using the unprecedented power of consistent measurement data
If 2025 was a year of change in the marketing world, 2026 will be even more transformative. We can anticipate significant leaps in AI, which will extend to creative decision-making, media targeting, and influencer marketing.
Your relationship goes beyond simply selling them a product. You want them to buy from you multiple times.
We’ve just launched our first-ever Holiday Sweepstakes, with ten grand prizes for ten small businesses in ten cities: $10,000 in IRL ad media, each.
As AI accelerates and marketing budgets tighten, creativity is thriving in chaos, but only when guided by clarity. The boldest ideas are coming from brands that turn evidence into conviction and use data to bring creative freedom.
Marketers cannot overlook top- and mid-funnel tactics if they want to make a real impact in peak shopping season.
Going viral is a sugar rush. Belonging builds enduring brand equity—the kind that keeps you relevant long after the spotlight fades.
Brands that invest in communities, foster dialogue across lines of difference, and tell honest stories don’t just earn attention—they earn loyalty.
