With a marketplace in constant flux, brand leaders are looking to Advertising Week as the place to separate signal from noise, reconnect with peers, and walk away with insights that will actually move the needle.
BRANDS + MARKETERS
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DMEXCO has undergone an identity change in recent years, from Cologne’s answer to Cannes Lions with all the global hubbub it attracts, to a European-focused, business-first conference.
This era won’t be defined by commercial breaks or rented space alongside this new wave of entertainment — it will be about helping co-create it.
AW SHORTS – BRANDS + MARKETERS
Taylor Swift didn’t just reclaim her masters, she rewrote the modern marketing playbook.
The challenges of globalization are not insurmountable, but they require a strategic approach that balances local knowledge with global ambitions.
Your social presense, the signals, stories, platforms, and people that link you to your audience, is your commercial advantage. But only if you build it intentionally.
We asked leading voices from across the creative landscape what they’ll be watching for on the Croisette.
It’s no surprise then that B2B companies with a strong brand command a 46% higher market share and can often charge a premium.
An Exclusive Celebration of U.S. Latino Power in Marketing and Creativity!
Being valuably different, and not focused on being better, is the key to being a brand that stands the test of time.
As Cannes Lions 2025 kicks off, one thing is certain: the conversations won’t just shape headlines, but help define the next chapter of advertising. Industry experts weigh in.
Marketers should have more confidence in their ability to demonstrate how their brand influences pricing.
You either have health and wellness value in your brand or you don’t. If you do, then it’s time to determine how to incorporate this into your brand marketing and PR.
Emotional intelligence puts the human back in marketing, helping brands cut through biases and connect meaningfully.
When platforms extract value from communities without consent or reciprocity, they recreate the logics of empire.
