Creating a world-class client experience isn’t a methodology or a set of processes. It’s about showing a genuine interest in your clients every step of the way.
BRANDS + MARKETERS
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Apple didn’t succeed in OOH despite constraints. It succeeded because it embraced them.
James Cornish, senior VP of international sales and partnerships at Vevo, began this session with a presentation on how brands can leverage global moments across music, sport, and tech.
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AW SHORTS – BRANDS + MARKETERS
Marketers cannot overlook top- and mid-funnel tactics if they want to make a real impact in peak shopping season.
Going viral is a sugar rush. Belonging builds enduring brand equity—the kind that keeps you relevant long after the spotlight fades.
Brands that invest in communities, foster dialogue across lines of difference, and tell honest stories don’t just earn attention—they earn loyalty.
The 2025 Go-to Brands List is a reminder that, even in a world obsessed with tech, trends, and transformation, the brands that win are the ones that make people feel seen, supported, and empowered.
Sustainability needs to taste simple, actionable, guilt-free, and unlock value pools that would be impossible to activate in a world pre-AI and pre-efficiency fever.
The future of influencer marketing isn’t transactional. It’s relational. And it starts with recognising that influencers are brand partners, not adverts.
If the deal sounds too good to be true, it’s probably because you’re paying for it somewhere you can’t see.
The future of growth belongs to the leaders, and the CMOs, who understand that visibility isn’t just exposure. It’s equity.
SMEs must be prepared to learn and experiment, but they don’t need to sit on the sidelines of programmatic. With the right guidance, they can claim their seat at the table – and challenge the dominance of legacy players with smarter, leaner campaigns.
Start saying no, to vanity, to product-first thinking and briefs with no heart. Tell your product team you’ll take it from here.
The label ‘influencer’ no longer captures this reality. It reduces a diverse ecosystem into a single, superficial category.
Thanks to the streaming revolution, viewers are turning away from linear TV in droves. Even sports are seeing seismic shifts in how fans engage with content.
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