BRANDS + MARKETERS
Presented by
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Why Dealer Marketing Teams Need to Rethink the 50+ Consumer
According to MRI-Simmons Fall 2025, adults 50+ account for 52% of all new vehicle purchases, making them one of the most important revenue-driving segments in the automotive market. Yet many dealership marketing strategies remain disproportionately focused on younger consumers, leaving significant opportunity untapped. -
The Next Battle for Fan Attention Is Happening Inside the Venue
Oak View Group’s new partnership with BIG Digital points to a broader shift in sports and live entertainment, as venues turn physical spaces into flexible media environments capable of delivering fan engagement, sponsor activation and measurable value long after audiences walk through the doors. -
The Rise of the Accountability Partner: Why Agencies Are Evolving Beyond the Media Buy
The accountability partner does more than place the buy and report on it. It cuts through fragmented, often conflicting data and hands the brand a clear, defensible read on what worked, an answer the client can carry to its own board.
Recent Articles
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Why Dealer Marketing Teams Need to Rethink the 50+ Consumer
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Kids Will Pay the Price if Youth Sports Doesn’t Grow Up
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The Agency of the Future Might Be Two People and a Really Good Rolodex, with Dana Hork
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The Next Battle for Fan Attention Is Happening Inside the Venue
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Sports Marketing Has Outgrown the Broadcast
AW SHORTS – BRANDS + MARKETERS
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Shape-Shifters: Escaping the Mass of Mediocrity
Fourth in a five-part series exploring the findings of the Brand Currency Index™ – a proprietary study by Social Element measuring the value of brands on social media. -
Every Brand Has a Social Contract; It’s Time to Articulate Yours
The three archetypes that make a brand’s relationship with its audience visible, and actionable. -
Fame Is Not the Same as Currency
Have you ever wondered how your brand stacks up against others on social – not just your competitors, but other industries? -
Catch Them Forever: How Pokémon Became the World’s Most Resilient Brand
Thirty years in, the franchise isn’t coasting. -
AI Personalization Has a Price Tag. Are You Charging the Right One?
Consumers understand AI considerably better than they did a year ago and are acting on that understanding with their spending. -
Why Brands Keep Coming Back to Military Audiences
The brands that succeed here don’t win because they wave a flag. They win because they understand the people behind it. -
Why Taylor Swift and Travis Kelce Chose a Billboard Instead of a Feed
The instinct from most marketing teams is to add more channels, more targeting, more impressions, purely for the sake of doing more. -
Advertising Without a Net: Why Experience Has Become Marketing’s Most Honest Channel
As consumers become harder to impress and AI makes content easier than ever to produce, experiential marketing has become one of the few disciplines where brands cannot fake relevance. Every interaction is tested in real time, forcing marketers to create experiences that genuinely earn attention instead of simply buying it. -
Why Brands Need to Design Systems, Not Products
In this new era, the brands that will thrive won’t simply have the best product. They’ll have the strongest brand system. -
Why Love Island USA Season 8 Is a Cultural Phenomenon
While the rest of television spent the last decade training us to binge alone at midnight, Love Island brought back something streaming was supposed to have killed for good. -
The Last Owned Media Channel Is Already in Consumers’ Homes
By Sandra Wagner, CEO, AuraVeo Marketing has become increasingly dependent on platforms that brands do not own. Algorithms shape visibility, attention is fragmented across countless channels, and every campaign competes […] -
In an Age of Infinite Design, Strategy Becomes the Ultimate Differentiator
Technology may reshape how work gets made, but the future still belongs to those who understand people best.
Recent Articles
-
Why Dealer Marketing Teams Need to Rethink the 50+ Consumer
-
Kids Will Pay the Price if Youth Sports Doesn’t Grow Up
-
The Agency of the Future Might Be Two People and a Really Good Rolodex, with Dana Hork
-
The Next Battle for Fan Attention Is Happening Inside the Venue
-
Sports Marketing Has Outgrown the Broadcast