BRANDS + MARKETERS

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Certainty Is the New Creative Catalyst

As AI accelerates and marketing budgets tighten, creativity is thriving in chaos, but only when guided by clarity. The boldest ideas are coming from brands that turn evidence into conviction and use data to bring creative freedom.

AW SHORTS – BRANDS + MARKETERS

Perfect Merger

2 Become 1: The Art of the Perfect Merger

High profile mergers aren’t a rare occurrence in the business world – just see Disney’s $4bn acquisition of Marvel in 2009 or Verizon’s $130bn takeover of Vodafone.

Netflix on tv

Netflix and Ads Are a Win, Win

The reality is that Netflix will likely attract media spend that would have otherwise been destined for other AVOD services, cable, and broadcast.

watch youtube video: Get to know the humans behind the biggest Grocery brands in a new series from Amazon Ads, Food for Thought with GT Dave

Food for Thought with GT Dave

“Avoid falling into the trap of looking and sounding like everyone else.” – GT Dave, Founder and CEO at GT’s Living Foods. Dave shares advice for brands and how Amazon Ads can help your business stand out.