Supply path optimization is talked about like a major initiative, but many brands don’t respond accordingly.
BRANDS + MARKETERS
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Authenticity comes at a premium, and in a media landscape dominated by personal devices and algorithm-driven content, appearing visibly in the real world carries a different kind of impact.
The question isn’t “what should our new brand look like?” It’s “what is the old brand preventing us from becoming?”
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AW SHORTS – BRANDS + MARKETERS
Join Etsy’s VP of Analytics and Strategic Finance, Gerald van den Berg, and Tinuiti’s Chief Solutions Officer, Obele Brown-West, as they discuss their unique approach to planning and budgeting.
Artur Martins Artur Martins, SVP global chief brand officer and chief experience officer at Kia,…
Google is launching a quarterly Finance webinar series that will highlight how financial services marketers are fueling digital transformation.
The Google Ads privacy playbook has been recently updated to better represent how Google is…
Shannon Everley, Head of Acquisitions at Grammarly, shares how the brand uses a YouTube full-funnel strategy to get the most out of YouTube Ads.
Just as employees are reevaluating their lives and evolving their approaches to education and career mobility, businesses need to reconsider their internal processes.
Partnerships, especially those that are more unusual, are clearly reliant on being appropriate for the context in which they are launched.
Creators are authentic and passionate about what they do, and brands who aim to capitalize on the strong relationships that creators have with their audiences need to afford them more freedom and autonomy to do what they do best.
Producing striking and unforgettable campaigns, backed with the right technology and data, will guarantee engagement, brand recall, and ROI.
By leveraging thoughtful creative strategies and dynamic tools, we can reconcile advertisers’ needs for frequency and viewers’ needs for diversity to deliver an experience that’s considerably more ideal for both.
At MGID, Michael oversees the company’s strategy to cement its status as a pioneer in native advertising. We had a chance to sit down with Michael and discuss brand safety, contextual advertising, and more.
Ultimately, to build a great brand, you need to know what you believe in and be willing to stand for it. That takes courage, but there will always be space for brands with a unique point of view.
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