BRANDS + MARKETERS

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Five Ways to Win in Advertising’s Outcomes Era

By focusing on these five areas, advertisers can unlock the full potential of the open internet. In so doing, they can make every impression, every signal, and every dollar deliver real business value. 

AW SHORTS – BRANDS + MARKETERS

Climbing the Digital Experience Maturity Pyramid

Ultimately, consistency and authenticity are what will set brands apart. All experiences should reflect the brand’s values and aesthetics. And interactions should feel the same regardless of the device a customer is using.

snails racing

The Challenges Facing Influencer Marketing Regulations

Although regulations for influencer marketing are still being defined, the industry would welcome more robust guidelines and is taking steps toward implementing this for the benefit of brands, audiences, and content creators.

hollywood sign

Could Advertising Learn More From Hollywood?

Most would probably know the Star Wars opening theme. However, only the diehard fans would be able to sing Leia’s theme, or even the more widely used, Force Suite.