AW SHORTS – BRANDS + MARKETERS

A review of System1’s database for recently tested ads in this sector provides a veritable case study in utilizing fluent devices effectively–specifically characters and creative tropes–to drive distinctiveness in an otherwise crowded category.

Putting yourself in your customers’ shoes is critical to understanding their needs and how you can be of assistance without becoming an annoyance.

Marketers’ avenues for advertising are fast multiplying within Snapchat, making it paramount for brands to remember that delivery is only half the story.

Advertsing strategies built from consented first-party data and without the use of sensitive third-party data will go a long way toward building a more responsible web and restoring consumer trust.

To craft your brand in these new spaces, no need to obsess over control when balance does the trick.

For traditional marketeers, TikTok can seem really unnerving. It’s an unexplored space and success means making your brand vulnerable.

Advertising Week spoke with Durand in depth about the future of streaming vs. linear, media buying strategies and measurement, and her company’s innovative approach to performance video and media buying. 

Learn how these Twitch creators work with brands to create an authentic and engaging experience for their followers.

That’s a huge amount of change and, in this context, figuring out what the future of advertising might look like and building the ability to remain relevant in it is a very pragmatic, even an existential exercise – not just a theoretical one.

​​Google decided long ago that brands would have to spend money to defend their most precious assets from their competitors: their brand names.