At Advertising Week Europe 2025, most brand sessions centered on scale, spend, and safe bets. Burger King UK, on the other hand, showed up with postpartum hunger, hospital room selfies, and an unapologetically human campaign that sparked a national debate.
At Advertising Week Europe 2025, the question wasn’t whether influencer marketing works—it was whether it’s gotten too powerful. And if you were in the packed audience at this headline session, you know one thing for sure: no one held back.
While many sessions at Advertising Week Europe 2025 buzzed with the usual talk of performance metrics and AI-driven innovation, one quieter, more intimate discussion delivered something rarer: a blueprint for building brands that don’t just include disabled consumers—they center them.
In 2025, 80% of women still can’t correctly identify a vulva on a diagram. That is a mind-blowing stat, and it’s frankly dangerous that we know so little about ourselves.
Brands are more successful when they integrate naturally throughout the process, instead of just popping in and feeling like an ad drop.
Misinformation isn’t just a problem for users anymore — it’s a branding crisis. As media platforms scale back moderation, advertisers are being forced into the role of risk manager—whether they like it or not.
People know Venus Williams as a tennis champion and Olympian. However, they may not know her as an entrepreneur. As it turns out, Venus is passionate about tennis and design.
In January of 2020, I launched the U.S. office of BAM Strategy, a 25-year-old independent digital agency headquartered in Montreal. It was, without question, one of the most exciting moments of my career and a milestone for which I’d spent the better part of a year prepping and planning.
The consumer journey is as complex as it’s ever been. There are countless factors that come into play that affect the time between a customer deciding to buy something and when they actually make the purchase.
It’s never good to put all your eggs in one basket, and harnessing data is opening up fresh ways for brands to reach new people and drive traffic to their websites.
Focus Groups have been set on the back burner, most recently due to COVID-19 restrictions and the necessity for fast and precise results as the tech era is on the rise. So, what’s next?
The global market for Digital Transformation was valued at $589.7M this year, and it is expected to cross the billion-dollar mark by 2025. The pandemic simply sped up an ongoing shift to digital.
While many charities are doing excellent work, one of the persistent obstacles they face is an inability to communicate effectively to the public the scale of the problem and the potential solutions.
Amidst an era of incredible change, why has the brand-agency relationship largely stayed the same?
Our multi-part AWNewYork Twitter Chat series with Nielsen continues with part 3 – The Future of Measurement
Our 4-part AWNewYork Twitter Chat series with Nielsen continues with part 2 – The Importance of Representation in Media.
And the winners of the 2021 Madison Avenue Walk of Fame are… Liberty Mutual’s LiMu Emu & Doug and Microsoft’s Clippy!
We kick off our 4-part AWNewYork Twitter Chat series with Nielsen discussing The Elements of a Great Brand.
