True brand power comes from people talking about you because they want to – not because they were paid to.
BRANDS + MARKETERS
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While brands are unwilling to relinquish hard-won cohesion, there’s some movement toward pushing against monolithic rigidity, in favor of a more flexible, realist’s approach.
For years, the narrative has been that malls are relics of the past, casualties of e-commerce and shifting consumer habits. But Gen Z is rewriting that story.
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AW SHORTS – BRANDS + MARKETERS
Here’s what brands, publishers, and technology partners can expect from major TV advertising verticals in the upcoming year.
By Karl Kangur, CEO, Result Compass Marketing in the world of B2B needs to take into…
The landscape is changing for shoppers. Heading into year three of the pandemic in the U.S., the Omicron wave of cases is falling about as rapidly as it began.
Having the ability to track both online and offline activity, and work with your partners to establish a truly omnichannel approach that is as flexible as you.
Brands need to develop community management strategies for campaigns to continue to grow. This will help brands take on the persona and think like fans, leading them to gain a wider audience.
Dstillery, a leading custom audience solutions company, gives their industry predictions for 2022.
for the brands who had commercials during the broadcast, spending on average $6.5million for a 30-second slot, they want to know whose ad ‘won’ with 100 million TV watchers.
Purpose should be treated in the same way as any other marketing activity. Before you take any action, you have to start with the simple question: what’s the KPI?
Everyone bets on Goliath, it’s the sensible thing to do after all. But think about this. David has technology at his disposal and knows how to use it.
Why Marketers Should Start Thinking YouTube & CTV When They Think Super Bowl (And Sports in General)
As brands prepare for two of the most significant TV sporting events of the year, they need to adopt a strategy that will allow them to maximize their return on ad spend.
TikTok is the social media platform of the moment. With over 2 billion downloads and 850 million active monthly users, TikTok is home to passionate followers who enjoy trends and content creation.
Choosing your marketing strategy is a challenge, however, especially if you’re deciding between your in-house team or outsourcing. Both have pros and cons, and it comes down to deciding which will help you reach your goals.
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