A new campaign from Heineken® 0.0 has revealed Serena Williams as its new global ambassador in a multi-year partnership, seeing her step back on court to surprise unexpecting padel players.
BRANDS + MARKETERS
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The next phase of marketing will be defined by who removes the most friction from decision-making.
Modern marketing is all about who has the most agile talent. By the time a performance gap is visible in your data, the opportunity to lead the market has already passed.
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AW SHORTS – BRANDS + MARKETERS
Retailers are experiencing a realisation post-pandemic. While stores were closed, those with loyalty programmes were able to keep in touch with customers.
As we brace for a recession, we as an industry must carefully consider our current models of measurement and targeting.
Hindsight is indeed a wonderful thing, so marketers must use it to look to the past to survive the future.
The automotive advertising world is being impacted and challenged, but it also can embrace new innovative routes to create market differentiation.
While entrepreneurship is exciting, it requires some industry research, substantive data and creativity to help you stand out from the crowd.
Whilst we are seeing a significant shift in travel, tourism and long-term moves, creating a clear and defined destination brand can hold significant power for a location.
Companies, employees, and the general public are still negotiating continuous challenges in the world of work, finances, and leisure, be it by navigating different prices, staff shortages, absences, or a change in services available.
Greater transparency comes with close collaboration with your technology provider. Part of that means using a shared language to communicate your brand suitability preferences and safety needs.
Here are some things I learned along the way for brands and businesses to consider when working with influencers.
We’re calling on other agencies across the industry to start their B Corp journey, and as such, I’d like to share six key pieces of practical advice for those who want to achieve the certification.
Netflix doesn’t need a big, bombastic ad service to dominate, and it has no interest in helping brands solve their existential media problems.
The creative world, alongside other disciplines, needs both specialists and generalists. But it’s time to correct the misconceptions.
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