In a country increasingly divided along political lines, the media we consume should strive to maintain balance and fairness.
BRANDS + MARKETERS
Presented by
By focusing on these five areas, advertisers can unlock the full potential of the open internet. In so doing, they can make every impression, every signal, and every dollar deliver real business value.
The success of the genre confirms that 50+ isn’t just a consumer group worth chasing — it’s one that the smartest brands can’t afford to let get away.
Recent Articles
AW SHORTS – BRANDS + MARKETERS
As stringent rules become the new normal, brand marketers should aspire to replicate the framework that regulated industries have perfected.
In a period of such comprehensive change, it can be difficult to assess the impact of a single trend. However, one overarching shift can help to explain many of the other changes taking place in retail and commerce: the convergence of media and retail.
Ultimately, consistency and authenticity are what will set brands apart. All experiences should reflect the brand’s values and aesthetics. And interactions should feel the same regardless of the device a customer is using.
By Todd Hedberg, The Lacek Group Every parent knows a contest or game can transform…
Although regulations for influencer marketing are still being defined, the industry would welcome more robust guidelines and is taking steps toward implementing this for the benefit of brands, audiences, and content creators.
The anxiety and fear are normal. But through the fog of uncertainty, there are many reasons to maintain calm and stay the course.
By Gökçe Nur Oguz – CEO and Co-Founder of Playable Factory The mobile games industry…
Content has been hailed as king for what seems like forever. And while the phrase itself has certainly gotten stale, the role of content in any B2B company’s success cannot be stressed enough.
The race for Black Friday spending may be more frenetic than ever this season, but businesses of all sizes have an opportunity to change direction. By identifying what matters most to them, brands lay the groundwork for lasting brand affinity and positive change.
Most would probably know the Star Wars opening theme. However, only the diehard fans would be able to sing Leia’s theme, or even the more widely used, Force Suite.
Facebook has become the mainstay advertising venue for fashion brands. If you ask why the digital marketer will say it works the best.
Thanks to digital burnout and continuous partial attention, remote meetings can feel unproductive. Here’s how to get your remote or hybrid team back on track.
Recent Articles
