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By Sandra Wagner, CEO, AuraVeo Marketing has become increasingly dependent on platforms that brands do not own. Algorithms shape visibility, attention is fragmented across countless channels, and every campaign competes for a…
Technology may reshape how work gets made, but the future still belongs to those who understand people best.
The irony of modern marketing is that the more efficient campaign execution becomes, the more valuable distinctiveness becomes.
By Stephanie Gutnik, Global Head of DOOH, Yahoo Does it feel like you’re watching more content than ever? You probably are. And you’re not the only one. Total media consumption among U.S.…
What marketers need to know about the future of commerce from Connected TV.
Agencies that take these four actions are well on their way to building winning audiences strategies on behalf of their B2B clients.
Learn how Carvana, Grainger, and Summersalt drive business growth by continuously meeting customers’ needs and delivering relevant experiences.
Introducing a brand alongside performance will require a learning curve. We believe you should never see them as competitive disciplines but as complementary strategies.
Tomorrow’s successful marketers will embrace a successful measurement foundation that’s built on first-party data, underpinned by a strong tagging strategy.
Whatever the future holds for TV streaming, one thing is clear: personalization and accountability is key.
Marketers are incorporating DOOH into their omnichannel digital media mix — this means they are leveraging the same audience data, ad buying platforms, and measurement partners that they rely on for their other media channels.
Capitalism is going to be with us around for a while, so let’s get better at it.
Holistic measurement — viewing all business drivers both internal and external — provides clear evidence of the importance of marketing spend on sales, alongside a well-articulated plan to leverage this data for increased performance.
Brands that think outside the norm stand out, and the tools with which to do so are already waiting for you, from innovative Web3 technology to bold talent partnerships and multi-generation appeal.
Nurture those connections — engage with them, listen to them and act when required, and you’ll convert those customers into your biggest cheerleaders, all while improving your business for the better in the process.
