BRANDS + MARKETERS
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The Publishers That Will Thrive Over the Next Century
The publishers who will thrive over the next century will be those that make every ad more effective, every partnership more valuable and every interaction worth more. -
The Death of the Big Audience
The future of social performance will not belong to the brands with the biggest followings but to those that understand the people, places and conversations that matter most. -
Passion in Motion: The Smart Play Is to Reach Sports Fans on the Road
Some experiences are difficult to replicate, and live sport is unquestionably one of them.
Recent Articles
AW SHORTS – BRANDS + MARKETERS
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Growing Up Isn’t a Brand Platform
By Leah Brier Bienstock, Head of Strategy, Redscout Every August, brands compete to own back-to-school. The stories are thoughtful, optimistic, and emotionally resonant. Children are building confidence. Teenagers are discovering […] -
Three Ways to Use Creative As Your New Path to Performance
Brands aren’t just going to want a lot of versions of their ad out there. They want to know which versions work and why. -
Advertising Week New York 2026 Finds the Industry Moving Past the Hype
Advertising Week New York returns October 5–8 with an industry that has spent several years promising transformation and is increasingly being asked to prove what that transformation actually produces. From AI and creators to commerce, streaming, attention and brand building, AWNY 2026 should provide a revealing look at a marketing business moving beyond fascination with new capabilities and toward the considerably harder business of making them useful. -
Only the Entertainers Will Endure
The uncomfortable truth is that we’re no longer competing with other advertising. -
The Modern Marketer’s Guide to Growth Due Diligence in Tech M&A
Growth due diligence is not just a risk mitigation exercise. It is how you discover immediate, post-acquisition value creation opportunities. -
Retail Marketing Needs to Be More Emotionally Intelligent
The industry spends a lot of time talking about platforms and emerging technologies. But consumers rarely think in those terms. -
Brands Need to Think Like Broadcasters, Not Advertisers
The brands that succeed will not simply be those able to buy the most attention. They will be the ones that know how to keep it. -
Does Your Brand Need Explaining? It Might Be an Intelligent Brand
Intelligent Brands face a comprehension challenge which creates a bigger opportunity for them in the future. If they can teach the customer why they are necessary, they can often shape the market. -
The Danger of Over-Polished Ideas: Why Great Creative Needs Room to Breathe
Remember, diamonds are made under pressure, and the best ideas often emerge through overcoming challenges. Stand firm and demonstrate to your clients that when an idea goes through the creative process, it becomes even stronger and more refined. -
The Interpretation Economy and How Brands Compete for Meaning
As AI, social platforms and creators begin answering questions on a company’s behalf, brand leadership has to move upstream -
Why Clients Need to Get on Board with New Channels
The beauty of both gaming and creator ecosystems is that no one is there just to kill time; they’re there to learn, belong, or build, which means they’re actively aware of your brand message. -
The Next Creator Economy Won’t Be Built by Creators
Talent management is evolving from a business built around monetizing audiences into one increasingly concerned with turning expertise, reputation and trust into durable commercial infrastructure.