BRANDS + MARKETERS

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The Middle Market Needs to Operate Like the Enterprise, Without Enterprise Resources

By Brock Berry, Founder and CEO of AdCellerant The advertising industry loves to talk about innovation – new AI tools, identity solutions, channels, dashboards, and new ways to optimize every impression. To…

Media Buying Is Autonomous. But That’s the Easy Part

The next phase of advertising will not be defined simply by who automates the bid best.

Audio Is a Key Connection Point to Consumers, but It Remains Disconnected From the Rest of Media Planning

Consumers move seamlessly across environments throughout the day. Media plans should work the same way.

AW SHORTS – BRANDS + MARKETERS

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Finance On Air: Finance in a Shifting World

Google is launching a quarterly Finance webinar series that will highlight how financial services marketers are fueling digital transformation.

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The Digital Marketing Playbook for Driving Growth in a Changing Privacy Environment

The Google Ads privacy playbook has been recently updated to better represent how Google is…

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Grammarly Explains YouTube Full-Funnel | Experts Explain

Shannon Everley, Head of Acquisitions at Grammarly, shares how the brand uses a YouTube full-funnel strategy to get the most out of YouTube Ads.

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Why Supporting Nontraditional Learning and Career Paths Is Simply Smart Business

Just as employees are reevaluating their lives and evolving their approaches to education and career mobility, businesses need to reconsider their internal processes.

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To Boldly Go: The Rise of Unlikely Brand Partnerships

Partnerships, especially those that are more unusual, are clearly reliant on being appropriate for the context in which they are launched.

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Creators are Driven by Values and Passion – Brands Should Take Note

Creators are authentic and passionate about what they do, and brands who aim to capitalize on the strong relationships that creators have with their audiences need to afford them more freedom and autonomy to do what they do best.

Memorability: How Can Mobile Ads Achieve It?

Producing striking and unforgettable campaigns, backed with the right technology and data, will guarantee engagement, brand recall, and ROI.

Advertiser and Viewer Needs for Connected TV are at Odds; Here’s How Brands Can Reconcile

By leveraging thoughtful creative strategies and dynamic tools, we can reconcile advertisers’ needs for frequency and viewers’ needs for diversity to deliver an experience that’s considerably more ideal for both.

Ethical Digital Advertising – a Q&A with Michael Korsunsky, CEO, MGID North America

At MGID, Michael oversees the company’s strategy to cement its status as a pioneer in native advertising. We had a chance to sit down with Michael and discuss brand safety, contextual advertising, and more.

The First Rule of Branding Has Nothing to Do With Branding

Ultimately, to build a great brand, you need to know what you believe in and be willing to stand for it. That takes courage, but there will always be space for brands with a unique point of view.

Facing a Recession, Enterprise Franchise Brands Should Go Local

Don’t seek efficiency in the typical places by lowering the quality of your marketing. Boost it by going local. Your stores, franchisees, and shoppers will thank you.

How We Can Achieve Brand Safety In Podcasting

It’s imperative as an industry that we provide brands with a guarantee for brand safety. Supplying the right tools and intelligent technology solutions can enable the industry to grow in a way that is also safe for advertisers.