Brands – Page 67 – Advertising Week

Certainty Is the New Creative Catalyst

As AI accelerates and marketing budgets tighten, creativity is thriving in chaos, but only when guided by clarity. The boldest ideas are coming from brands that turn evidence into conviction and use data to bring creative freedom.

Winning the Checkout Race This Holiday Season Depends on Content, Timing and Momentum

Marketers cannot overlook top- and mid-funnel tactics if they want to make a real impact in peak shopping season.

“Going Viral” Is Overrated: Why Brands Need to Focus on Earning Cultural Citizenship If They Want to Survive 2026

Going viral is a sugar rush. Belonging builds enduring brand equity—the kind that keeps you relevant long after the spotlight fades.

BRANDS + MARKETERS

Certainty Is the New Creative Catalyst

Winning the Checkout Race This Holiday Season Depends on Content, Timing and Momentum

“Going Viral” Is Overrated: Why Brands Need to Focus on Earning Cultural Citizenship If They Want to Survive 2026

Europe’s Independent Ad Tech Advantage: Transparency, Identity, and What’s Next

Certainty Is the New Creative Catalyst

Winning the Checkout Race This Holiday Season Depends on Content, Timing and Momentum

The Real Battle for Marketing ROI Will Be Won in Incrementality, Not Attribution

From Fragmented to Unified: The Next Phase of Local Ad Sales

AW SHORTS – BRANDS + MARKETERS

Europe’s Independent Ad Tech Advantage: Transparency, Identity, and What’s Next

Certainty Is the New Creative Catalyst

Winning the Checkout Race This Holiday Season Depends on Content, Timing and Momentum

The Real Battle for Marketing ROI Will Be Won in Incrementality, Not Attribution

From Fragmented to Unified: The Next Phase of Local Ad Sales