Creating a world-class client experience isn’t a methodology or a set of processes. It’s about showing a genuine interest in your clients every step of the way.
BRANDS + MARKETERS
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Apple didn’t succeed in OOH despite constraints. It succeeded because it embraced them.
James Cornish, senior VP of international sales and partnerships at Vevo, began this session with a presentation on how brands can leverage global moments across music, sport, and tech.
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AW SHORTS – BRANDS + MARKETERS
In 2025, 80% of women still can’t correctly identify a vulva on a diagram. That is a mind-blowing stat, and it’s frankly dangerous that we know so little about ourselves.
Brands are more successful when they integrate naturally throughout the process, instead of just popping in and feeling like an ad drop.
Misinformation isn’t just a problem for users anymore — it’s a branding crisis. As media platforms scale back moderation, advertisers are being forced into the role of risk manager—whether they like it or not.
Before your brand ever said a word, it could have dropped a beat. Not just any beat — the beat.
We still call it social media, but the way people use these platforms today has nothing to do with being social.
From creative and strategy to experiential and digital, here’s how key voices from across the industry are interpreting the latest findings, and what they believe marketers must prioritise to navigate the road ahead.
Whether it’s a last-second game winner, a viral TikTok trend, or a breakout Twitch stream, the path to relevance is no longer about reach alone. It’s about resonance.
During Converge @ Cannes, a group of brand, media, and advocacy leaders broke down why abandoning the LGBTQ+ community is not just a moral failure—it’s a catastrophic business decision.
What role do brands play in shaping those emotions to begin with?
The content arms race isn’t going away. But if brands want to thrive—not just survive—it’s time to rethink the systems behind the stories.
Whether it’s through purpose-aligned storytelling, wellness-infused activations, or simply giving people permission to breathe, the most resonant brand experiences this year felt human.
Experiential marketing, at its best, is not a standalone tactic. It’s a strategic pillar that shapes perception, deepens engagement and fuels brand storytelling across every channel.
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