How Mondelēz International Took Global Initiatives Local by Making Customers the Heart of Everything

Hear from global and local leaders across Mondelēz International, and its brands Cadbury and Oreo, about how they use data to fuel creative excellence and why putting customers at the heart of everything has seen brand love, audience engagement, and ROI soar.

At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights our ads research team is exploring, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along.

This video first appeared on the Think with Google YouTube channel.

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