Connecting with Audiences Through Mobile

The Potential of In-App Advertising in 2021

Presented with MoPub

With over 3.6 billion smartphone users across the world, it’s absolutely no surprise that the mobile app industry is thriving globally. In the US, adults average more than 3.5 hours per day in mobile apps — the vast majority of their overall mobile time, and more time than spent with TV. In- app usage is growing at a steady rate, without any signs of slowing down in the foreseeable future.

Given this growth, what do brands need to know about this fast-growing, emergent space? Advertising Week teamed up with Twitter’s MoPub to bring together brands, agencies and technology businesses to identify the important themes for marketers in mobile advertising.

In this report, you will discover the six main themes that emerged from this summit, explaining how marketers should approach the fast-growing mobile space. You will discover statistics showing the impact of the last 12 months on mobile advertising and tips on how to make the most of in-app to meet your campaign goals in the next year.