Plan Your #AWEurope Visit — Everything You Need to Know

welcome to advertising week

We Can’t Wait to See You Tomorrow!

We can’t wait to officially welcome you to Picturehouse Central tomorrow as our thought leadership programme kicks off. Here’s a quick look at the info you’ll need to know, activations to check out during the week, special events and more:

The Future is Female Awards, Presented by Pinterest

Advertising Week Europe officially kicks off tonight with the third edition of our Future is Female Awards. This invite-only event will honour the women chosen to represent the best of our present and future. We will also be joined during the evening by one of the UK’s most renowned entrepreneurs and designers — Anya Hindmarch CBE — in conversation with Pinterest.

Download the Official App ????

Level up your Advertising Week Europe on-site experience with our official app. Build your schedule, connect with other attendees, view venue maps and much more. The app is available on the App Store UK (US Link) and Google Play.

Bring Your Refillable Water Bottle ????

Advertising Week is an early adopter of TRACE, which is helping the events industry reach Net-Zero. As such, we will not have single-use water cups or water bottles on site. Please bring your refillable water bottles to use at our refilling stations located throughout the venue.

Special Events ????️

We’ll have special events throughout the week, ranging from speed mentoring to Breakfasts, to Lunches, to an official wrap party. Here’s what’s to come:

Speed Mentoring for People of Colour, Presented by Coaches of Colour

What do you want to know from industry leaders when it comes to navigating a career in advertising, especially as a person of colour? This is your chance to hear from those who have tread the path before you in a series of ten-minute speed mentoring meetings.

Stop by the Delegate Lounge on Tuesday morning at 8:15 a.m. (Open to all pass levels)

VIP Breakfasts (Super Delegates and Invite Only):

Tuesday: Listening, Not Just Hearing, Presented by Octave

Wednesday: Psychology of Marketing – Presented by Baidu MediaGo Ad Platform

Thursday: Pivot Point: The State of Women and Work, presented by Amazon Ads & WACL

VIP Lunches (Invite Only):

Tuesday: Culture & Commerce Lunch: Welcome to Talk TV

Wednesday: Future-Proofing Data & Tech Lunch

Thursday: Sustainable Leadership Lunch


Tuesday: AWAccelerate: Quantum Marketing (Invite Only)

Wednesday: Roundtable — Exploring TikTok: The World’s Biggest Creative Playground (Invite Only)

Thursday: Advertising Week Europe X TikTok Backstage (Official Wrap Party; Open to select Delegates, Super Delegates & By Invitation)

Plan Your Happy Hour Schedule ????

On Tuesday and Wednesday at 5 pm, swing by AWConnects, our networking happy hour located within Picturehouse Central in the Delegate Lounge.

Tuesday: AWConnects, Presented by Skai

Wednesday: AWConnects, Presented by Permutive

Put on Your Dancing Shoes ????

Get to the Delegate Lounge early before Happy Hour for a 30-minute dance break with Forward_Space. Designed to be done in your normal clothes, this session taps into their philosophy of Movement Culture. Dance breaks happen daily at 4:30 pm.

Activations to Visit ????

Throughout the week, we’ll have an array of activations on site. Here’s a look at what’s in store:

Ground Floor:

????️ Nextdoor Prize Grabber:

Lots of prizes will be available to win, including special gold prizes.

First Floor:

☕ Criteo Coffee House:

Stop by for delicious hot drinks located at the bar in the Delegate lounge.

???? Curated Confectionery by iponweb:

A pick and mix candy stand where you can get the sugar rush needed to power through the day.

❄️ The Snowflake Ski Chalet:

Stop by for a raffle ticket to win a pair of Apple AirPods! You can also relax and play a match of Air Hockey. Raffle ticket distribution begins on 17 May, and a winner will be drawn at 5 pm on 19 May.

???? Invibes Photobooth:

Swing by for a fun time and take home some mementos.

???? ShowHeroes Smoothie Bar:

ShowHeroes are here to capture your attention and taste buds with our CTV panel and Smoothie Bar that promises to be ‘Mmm Show Good!’ at this year’s AWEurope! For the ultimate energy boost stop by to chat with our UK team, and grab a delicious smoothie whilst you’re at it!

???? Extreme Reach Popcorn Stand:

Grab a handy snack as you dash between sessions. You are at a movie theatre, after all!

????️ Acxiom VIP and Speaker Lounge

An exclusive area for all Speakers to relax, prep, and get refreshed with drinks and snacks available all day.

How to Stream Virtually ????

All #AWEurope sessions will be available to watch in-person or live & on-demand through our virtual platform. Log in by clicking here.

For any issues or questions, reach out to us at

See you tomorrow!

Featured #AWEurope Tracks

TV & Media — Presented by Roku

Trends & Insights — Presented by Criteo

Purpose & Practice — Presented by Reuters TV

Adtech & Automation — Presented by StackAdapt

Craft & Creativity — Presented by Reuters TV

Brands & Marketers — Presented by Finecast

#AWEurope Stages

The Tech Lab — Presented by Yahoo!

Amazon Ads Studio

The Great Minds Stage

The Innovation Factory

The Creative Showcase

The Marketplace

The Boardroom