Dedicated to keeping the conversation alive about brand mascots from all walks of life. We introduce and reintroduce fans to iconic mascots they know and love, those they might have forgotten about, and some they might not have heard of before, but are excited for the introduction.
If you have any doubts that brand mascots are fading into obscurity, the commercials for Super Bowl LIX prove advertising’s hardest working characters are so back.
When Instacart announced in November 2024 they’d be dropping their first Super Bowl ad in 2025, nobody anticipated the teaser would feature an all-star lineup of mascots.
Hi, Chewbie! The fruity, chewy candy brand HI-CHEW has officially debuted their first official mascot, Chewbie, to the world.
Beverage company Vita Coco made headlines in July when they announced the debut of “Mascot Love.” It’s their Love Island USA parody “where icons catch feelings” featuring Vita Coco’s own coconut water carton mascot Coco Man.
This year, Franken Berry, Count Chocula and Boo Berry have been brought to life as puppets in the Jim Henson universe to celebrate the company’s 70th anniversary.
What if we told you these General Mills icons are partnering with The Jim Henson Company to celebrate the company’s 70th anniversary as cereal puppets?
How does a company like Old El Paso, which has previously never had its own brand icon before, get into the mascot game? Find out!
The internet first met Sarah V on May 22, 2025, through skincare brand CeraVe’s social media accounts on Instagram and TikTok.
PopIcon tracked down the six stop-motion animated “Must Cinnadust” spots on Vimeo and watched them all.
The city of Akron, Ohio was treated to a once-in-a-lifetime sight on June 3, 2025. The 100th anniversary of the first-ever Goodyear blimp flight in 1925 was celebrated with all three Goodyear Blimps taking to the skies together.
Keebler has announced the return of the Hollow Tree via a new activation starting May 7 and coinciding with the launch of the new E.L. Fudge Choco Vanilla cookies.
By Heather Taylor, Editor-in-Chief, PopIcon If any one brand mascot should be blown up, it’s…
Hotels.com recently teased that something big was coming via TikTok this April — and that something, as it turns out, is a brand-new mascot named Bellboy.
How familiar are you with StarKist’s iconic “Sorry Charlie” catchphrase? Or the hippest tuna mascot under the sea, Charlie the Tuna?
Fans of the frozen food company Birds Eye may recall there was a time when the brand had another mascot that wasn’t the pioneering Captain Birds Eye. The mascot’s name was Clarence, and he was a polar bear that lived inside your freezer.
As human beings get older, their tastes tend to evolve and mature. Such cannot be said for brand mascots, especially those in the breakfast space.
Brand mascot. Tastemaker. Style icon. And now, movie star! PLANTERS very own Mr. Peanut is making his film debut in Netflix’s original new film “The Electric State” on Friday March 14.
Orbi made its debut on the Sphere’s LED screen in 2023 and has since been a daily fixture on its exterior making funny faces to capture each day’s feelings and emotions.
PopIcon had been closely following the story of the iconic bird’s demise which turned out to be, as we suspected, just a marketing stunt.
Bedtime just isn’t the same without the Serta Counting Sheep. America’s favorite flock of sheep celebrates their milestone 25th birthday in 2025.
Perhaps we were too hasty to make declarations that 2025 is the year of the brand mascot. Or were we?
Who better to announce the return of McDonald’s menu fan favorite Shamrock Shake than two beloved McDonaldland icons? On February 4, Uncle O’Grimacey, Grimace’s Irish uncle, reunited for the first time in decades with his nephew.
If you have any doubts that brand mascots are fading into obscurity, the commercials for Super Bowl LIX prove advertising’s hardest working characters are so back.
When Instacart announced in November 2024 they’d be dropping their first Super Bowl ad in 2025, nobody anticipated the teaser would feature an all-star lineup of mascots.
Looking back at these forgotten cereals, it’s clear that the 1970s were a playground for experimental flavors, wacky mascots, and marketing gimmicks that truly went for it.
Three of my favorite brand mascots — the Pillsbury Doughboy, Kool-Aid Man, and the McNugget Buddies from McDonald’s — all have something in common with one another. Objectively speaking, they’re all weirdos.
Ultimately, the real magic of marketing is found in the relationships we build and the narratives we craft, and there’s nothing more human than that.
