STORYTELLING + MEDIA

Discover the power of storytelling in advertising and how media shapes brand narratives. From crafting compelling campaigns to exploring the latest trends in media platforms, we dive deep into strategies that captivate audiences and drive results.

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Tangible Tactics and the Future of Marketing

Promotional products remain a potent tool in the marketing mix, thanks to their unmatched reach and cost-effectiveness. However, as consumer expectations evolve, so too must the strategies surrounding these products.

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Spotify Advertising: Easy, Elevated, Effective

Senior Reporter at The Media Leader, Jack Benjamin, led Spotify’s panel on AI and strategy. Benjamin began by asking the Head of Programmatic Supply EMEA at Google, Andreas Lux-Wellenhof, about the key trends in automation that are shaping the media landscape.

Of Sardines and Men

As the poet John Donne says, ‘no man is an island unto himself’, so put the phone away and jump in, the water is warm and teeming with sardines.  

Sonic Branding is Dead. Long Live Sonic Branding!

Sonic branding isn’t just about creating a sound that works in an ad; it’s about building a sound that becomes synonymous with your brand. The potential is enormous — when done right.

Making Memories: How Events Can Be Redefined

If your event ends with the audience focussed on a big screen, ditch the generic PowerPoint. Invest in on-brand, purpose-driven content that’s visually striking and make sure your speakers and production is well-prepared.

How to Build a B2B Social Engine That Hums

Capturing attention requires cross-organization collaboration and teams that think bigger, make better content, and ensure it’s delivered through the right channels to engage audiences.  After all, engaging audiences is the ultimate goal—and what matters to a company’s bottom line.