header_storytelling

Brand Language: Two Things to Try in 2022

Before you finish your list of New Year’s resolutions, add a couple about brand language. Write in a way that’s simple and inclusive – and rise to the challenges of 2022. 

0 Shares

History Lesson: 40 Years of TaylorMade Innovation

TaylorMade and Zambezi, with the help of three of the top ten players in the world: Collin Morikawa, Dustin Johnson, and Rory McIlroy, take viewers on a VFX-guided tour of the last 40 years of TaylorMade innovation.

0 Shares

How Media Preferences Are Changing

Each media channel faces individual challenges, in addition to the re-appearance of out-of-home activities. But some principles can be applied across the board to retain or win back customers.

0 Shares

To TikTok or Not to TikTok? 5 Strategies for TikTok Success

TikTok is building out new creative solutions and ad formats for brands at a lightning pace, including live shopping. With a seamless link added to the video, this could help guide users to purchase products more easily.

0 Shares

How to Succeed in the Evolving World of Digital Video

Video in DOOH can drive brand awareness and even performance that isn’t possible elsewhere, precisely by virtue of existing someplace meaningful in the physical world. Here are some factors to consider, however, for advertisers that want to get the most out of it.

0 Shares

Advertising’s Contextual Future

By replacing third-party data with first-party counterparts, advertisers are presented with tools that are more potent than ever. From CTRs to conversions and even difficult metrics like retention and attention, contextual ads have seen advertising KPIs soar across the board.

0 Shares

Activate Your Brand Purpose to Inspire Consumer Action

If you want to generate deeper positive consumer sentiment (and committed action) year-round, make a sustained investment to activate your brand strength around shared values with your consumers. You’ll see it delivers meaningful business value, while impacting the lives of your consumers and communities.

0 Shares

Context Shapes Content

Never before has the importance of context been clearer than over the past couple of years.

0 Shares

Authenticity in Advertising

Ok, so we’re not saving lives, but if I’m selling you a hamburger, you’ll know you’re being sold a hamburger. Terms and Conditions apply.

0 Shares

How Virtual Production Is Transforming Storytelling And The Creative Process

The essence of brilliant storytelling through a visual medium is the ability to transport and immerse the audience in the moment, by painting a picture of a place, people and possibilities that invoke all your senses – the art of great storytelling forms the bedrock of our creative industry.

0 Shares
SIGN UP TO SKILL UP
The All Access membership allows you to discover 500+ hours of best in class thought leadership