Investing in identity-powered marketing is important – but it’s only part of the equation for creating great customer experiences.
Gen Alpha will inevitably dismantle the building blocks that built TikTok in the same way that Gen Z relegated GIFs to Slack and family group chats.
In today’s rapidly evolving influencer marketing landscape, the ability to stand out requires a blend of innovation, community engagement, psychological insight, and the timeless power of storytelling.
An influencer-first ad strategy isn’t just a shift in marketing tactics; it’s a shift back to good, old-fashioned storytelling and relationship-building.
Savvy audiences know meaningless puff content when they see it, and more than ever, are demanding authenticity.
Once marketers and advertisers understand their audience’s activities across various digital domains, including things like social media, streaming, gaming and shopping apps (and TikTok of course!), they can use this intelligence to capture waning attention in the most effective way possible.
By Megan Allinson, Integrated Marketing Director at BKM Marketing While the age of digital media…
Creators are playing the role of virtual sales-floor associates, not only promoting products, but reviewing and testing them, and letting customers know about discounts through entertaining, relatable content that viewers engage with and share, further extending reach.
By investing in iCommerce, brands are interacting in a more engaging and collaborative way. This drives deeper customer engagement, which then fuels higher conversions, new revenue streams and improved ROI within this new set of behaviors for GenZ.
By harnessing the power of creative design, storytelling and innovation, coupled with seamless functionality, businesses can deliver exceptional user experiences that drive conversions, foster brand loyalty, and ultimately lead to long-term success.
We caught up with Ryan Stewart, Head of Publisher Acquisition at MGID, to find out about his role, and his approach to facing these challenges head on.
As audiences have grown more fragmented across channels, brands are looking for more efficient and effective ways to connect and engage with them.
A more transparent relationship leads to trust and ensures influencers feel appreciated.
In an AI world saturated with artificially generated content, relatable human experiences will be one of the few things able to cut through the noise.
Despite the rise of competitors, YouTube remains the dominant platform for influencer marketing programs. Here’s why brands ought to look at YouTube as a key part of their influencer marketing strategy.
Success in the new media and advertising reality is going to require brands to break things—patterns, siloes and, overall, conventional thinking.
By leaning into comedy, into creativity, our industry has an opportunity to drive the direction of culture, something that advertising, at its best, has always done.
With constant shifts and changes in social media, creators face challenges when they over-rely on a single platform for showcasing and monetizing their talents.
By Pete Jackson, Head of Planning at Trouble Maker You’ve just spent a king’s ransom…
Creativity has always been our strongest weapon, but was pushed to the periphery during the era of ‘cookie-based’ programmatic targeting.
When it’s handled effectively, content marketing shouldn’t just take money. It can make money for your organization, too.
In a rapid-fire market where trends evolve by the second, beauty brands are continuously faced with the pressure to evolve alongside their environment. But how do companies know when it’s time for a brand reinvention?
Photo: Igor Alecsander/Getty Images By Samuel Malave Jr, Creative Insights Manager, iStock and Getty Images…
There’s only one way to grab hold of Gen Z: provide good experiences and then amplify those offerings within the language of social media.
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