Tag: Data

Publishers Need an Opt-Out Strategy in 2023

In confronting the realities of data loss from changing regulations and standard industry practices, publishers need to look beyond quick fixes and to think long-term.

WTF Is a Digital Twin of a Customer?

Marketers were once able to rely on third-party cookies and other identifiers but, as these fade away and privacy regulation grows, they need to consider ways to continue delivering relevant advertising while ensuring they keep customer data safe.

GA4: The Countdown Is On

It’s a bit late now to be considered an early adopter, but there’s still time to switch over to GA4 before Google forces everybody to.

Data Detachment

People are hyper-conscious of privacy – but are not always changing their habits

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