Tag: Data

6 KPIs to Monitor the Success of Your Business

You will never know whether or not your business is thriving or heading in the right direction unless you measure the effectiveness of the strategies you implement. Key performance indicators or KPIs are essential in measuring your organization’s efforts in achieving its goals.

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Apple’s SKAdNetwork vs. Google’s Privacy Sandbox

The ad tech industry has spent the past year closely monitoring and digesting updates around Apple’s SKAdNetwork and Google Chrome’s Privacy Sandbox, knowing that both carry dramatic implications for how our industry will gather consumer data.

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Driving Client Growth in 2021

Here are 5 significant commerce media opportunities that you can try with your clients – all with multiple important benefits.

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Scenario Planning: The Gateway to the Future

As consumers emerge from lockdown – some blinking and tentative and others in a mad dash – marketers need to remember it won’t be like it was BC (Before Covid).

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No Consent Doesn’t Mean No Conversion

Marketers and publishers are burning the midnight oil to figure out how to keep their revenue from pancaking as we move into the post-cookie/IDFA reality, especially after Google’s recent unsurprising “bombshell.”

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Zero-Party Data: How To Leverage It And What To Avoid

Marketers have become obsessed with zero-party data — and rightfully so, as it’s the “holy grail” of consumer information. Savvy marketers use zero-party data to improve the personalization of their brand communications and, ultimately, to deepen their relationships with customers — a high priority these days.

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Why the Cookiepocolypse Actually Affirms the Open Web

In a blog post, a Google leader stated that, once cookies are phased out, “we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.” 

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Advertisers, Do You Know Where Your Audiences Come From?

The looming end of the third-party cookie has pitched the marketing industry into crisis mode. Advertisers and agencies are well aware that the data they collect and the third-party audiences they rely on will change in the near future.

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