Welcome to the new era of shopping and commerce. We introduce you to the new diverse businesses you need to know, showcase influential creators and look behind the counter at the world’s most famous retailers.
Featured Sessions at The Marketplace:
Tue 10/19 • 11:30AM EDT
Presented by Adjust
Join us for a discussion between Emily Cash and Tatiana Hoffman of Adjust on not only how to break into the tech industry but how to progress and confidently promote yourself while creating allyship.
10 Years of Betches Media: From College Blog to New Media Company
Tue 10/19 • 12:30PM EDT
Presented by Betches
Started in a college apartment at Cornell University in early 2011, three lifelong friends and roommates created a satirical blog geared towards college students to comment on female Millennial perspectives amidst the rise of “bro” culture. Driven by observations of their female peers, Aleen Dreklser, Jordana Abraham and Sami Sage created one of the first digital native brands to exist on Instagram, Betches. Today, the company has built a community of 45M and continues to evolve and mature with its loyal audience.
During their panel discussion, co-founders Jordana and Sami will provide insight into their 10-year journey from hourly workers to CRO and CCO, how they built a female-led brand without any outside investment and their strategy in adapting the brand to fit new forms of content creation.
Tripadvisor: The Importance of Impactful, Purpose-Driven Marketing Campaigns
Wed 10/20 • 9:30AM EDT
Presented by Tripadvisor
The industry as a whole has encountered many monumental moments over the last 18+ months. We are continuing to work through a global pandemic that has transformed the way we work and live making many reprioritize values. In addition, there has been a growing cry for equality with social movements like Black Lives Matter and Stop Asian Hate. As individuals identify ways to make a difference, they expect the brands they interact with most to do the same. Purpose-driven marketing has never been more critical for advertisers and yet it’s not necessarily part of every brand strategy. Tripadvisor and key industry experts will discuss the business impacts of purpose-driven marketing and share key advice for building out a strategy with real impact.
In-person and virtual passes are still available for AWNewYork, so don’t delay and reserve your spot today.