To TikTok or Not to TikTok? 5 Strategies for TikTok Success

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By Tom Jarvis, Founder & CEO at Wilderness

In case you were unaware, TikTok has changed the social media game. Its mobile first, full screen immersive video experience has captured the attention of billions of users. But contrary to popular belief, it isn’t just an app for youngsters to dance on. It’s for everyone.

People around the globe, from different backgrounds and different communities have found success on the platform. Whether it’s through hilarious parenting stories or recreating iconic movie scenes, users have found their niche and a community within the app. So, how can brands fit in too?

How is TikTok driving change for brands?

TikTok is a social juggernaut with 60% of users reporting a sense of community on the app, and most stating that the time they spend on TikTok is “time well spent”. The majority come to TikTok for the community, but stay for the creativity, and find the app happy and inspiring. TikTok is a place for positive experiences, so users scroll longer and dive deeper into the content. The fun and free vibes prompt users to take action, from participating in hashtag challenges to exploring new brands and products.

How can brands be successful on TikTok?

The social giant is driving change. It’s changing the way brands can deliver content to users beyond just broadcasting adverts, but by being more personal.

There are five creative elements to help brands achieve TikTok success. These include: video, audio, community, advertising and creators. These five strategies can help brands increase audience engagement via authentic content, whilst also building an audience that agrees and supports their brand.