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How Much Do You Not Know About Your Customers? 3 Ways to Close the Gap
Your analytics capture everything customers do and almost nothing about why. Here is how to bridge the two using data you already own. -
The ‘Answer Era’ Blind Spot: Why AI Visibility Is Not the Same as Influence
The goal isn’t simply to improve an AI visibility score, but to understand what information is shaping the customer journey and what influence can reasonably be attributed to it. -
Turning Inspiration Into Action: How Three Executives Put Kindle Scribe to Work After Advertising Week
As the series concludes, the Kindle Scribe’s role extends from recording the experience to supporting the review afterward. The executives’ routines give that process a concrete shape: revisit the notes, identify the next steps and keep the conversations moving. -
Cutting Through The Noise of Fashion Week
Fashion Week is no longer what happens on the runway, brands inside and outside the agenda are finding ways to get involved. -
Retailers Don’t Need More Traffic – They Need to Offer Consumers Relevant Experiences
Retailers have no control over market conditions or trimmed budgets, but they can control how well they respond to the people already visiting their websites and stores. -
DOOH’s Next Frontier: Dynamic Negotiation and the Future of Premium Inventory
Digital Out-of-Home (DOOH) inventory has become increasingly sophisticated. Advertisers can now buy screens based on location, audience, time of day, context, share of voice, and rich data signals. Yet the mechanisms used to buy that inventory have remained comparatively rigid. -
America’s Most Unlikely Life Coach is I Can’t Believe It’s Not Butter’s New Mascot
The face of I Can’t Believe It’s Not Butter! may seem new to consumers, but few may realize just how long he’s been a fixture in refrigerators everywhere. -
These Are America’s All-Time Favorite Brand Mascots
Whose name would you say if you were spontaneously asked to declare your favorite brand mascot? For the 1,200 Americans polled by market researcher Cubery, 10 characters came to immediate mind in their September 2026 analysis on America’s all-time favorite brand mascots. -
AW Playmaker Award: Molly Battin, CMO of the Year
For Molly Battin, Senior Vice President and Chief Marketing Officer at The Home Depot and CMO of the Year at the Advertising Week Playmaker Awards, the most powerful brand partnerships go far beyond logos and celebrity endorsements.
FOCUS ON ARTIFICIAL INTELLIGENCE
Is the Open Web Dying? It’s Complicated.
Don’t treat agents as a threat to traffic, but as a new audience worth serving.
When AI Writes, Who Owns the Thought?
AI can give us more information to think with. The danger comes when we use it to remove the need to do the thinking ourselves.
Everything We Tried First to Get Marketers Using AI Failed
That success dip, at the beginning, is going to happen. But make sure you are actually paving the way for future success.
AI Visibility Is Platform-Specific. Your Strategy Should Be Too.
One of the biggest strategic mistakes marketers can make is treating every AI platform as equally important. The right priority depends on the company’s audience, buying journey and industry.
