By Tommy Johnson, Director of Partnerships, Open Influence
Last year, I urged brands to evolve beyond rainbow logos and limited-time campaigns in favor of celebrating diversity, equity and inclusion with an always-on mindset. This year, that message is even more important. The fact is, there’s room for everyone at the table, and celebrating the LGBTQIA+ community doesn’t make any less room for everyone else–it simply brings our bold creativity and inclusive storytelling into focus, making the table richer, not smaller.
Whether you’re looking for a good laugh, some design inspiration, or a stellar brand partnership, below are 10 LGBTQIA+ creators I personally can’t wait to work with. This list aims to cast a diverse net, so depending on your brand and goals, dive deep, follow the people they’re following and really immerse yourself this year. If all else fails, you know where to find me!
Alex Consani: Instagram: @alexconsani, TikTok: @captincroook
Alex is a Trans model and influencer, known for her uncanny ability to transition from runway phenom to hilarious content creator. She continues to push the boundary on beauty and evolve the fashion industry as a dream collaborator for fashion and beauty brands.
Quen Blackwell: Instagram: @quenblackwell, TikTok: @quenblackwell
Quen is a Bisexual influencer, actress and comedian. Her comedic content is as unpredictable as it is relatable, and some of the most daring brands in the world have taken a less serious approach, allowing Quen to be completely herself.
Bretman Rock: Instagram: @bretmanrock, TikTok: @bretmanrock
One of the OG influencers in the space, Bretman is a beauty mogul who blends his unapologetically bold and fluid fashion sense with off-the-cuff humor. He’s perfect for beauty, fashion, and lifestyle brands.
Eric Sedeño: Instagram: @ricotaquito, TikTok: @ricotaquito
Eric brings a high-energy, uplifting, and culturally proud mix of content to his followers. Whether he’s serving one of his famous wigs or offering up some thoughtful content with brand partners, Eric’s touch is evident.
Gradyon Cutler: Instagram: @graydoncutler, TikTok: @graydoncutler
Graydon made the move into full-time content creation from real estate and has since gained a loyal following of audiences craving his warm, playful approach to everything from cocktails and food to skincare and lifestyle.
Jake Kind: Instagram: @goobigubbi, TikTok: @goobigubbi
If you’re looking for 3 generations of playfully unhinged humans, look no further. Jake shares daily stories bringing fearless charm and a genuine love for his family. When he’s not looking to get a rise out of his mother, Jake is showing his softer side while serving as a caretaker (read: self-proclaimed maid) to his grandmother, who’s in on all the fun.
Alli and Hallyn Bellairs: Alli Instagram: @alli_bellairs, Hallyn Instagram: @hallynbellairs, Shared TikTok: @thebellairs
The Bellairs are a power couple who have amassed a large following by letting people into their lives and home. Their unique twist on lifestyle and relationship content brings their audience in and invites them to stay awhile. From catch-ups in the morning to haircut reactions and dance-offs, they document everyday life that bridges all kinds of people.
Josh Jessup and Matt Moss: Instagram: @joshandmattdesign, TikTok: @joshandmattdesign
Josh and Matt are an Australian duo who turned Covid boredom into design heaven, blending upcycled pieces with a maximalist flair (a style I’ve learned is way harder to replicate than it looks!) With a hint of humor in every video, these two are perfect for lifestyle, home décor, and DIY brands.
Jari Jones: Instagram: @iamjarijones, TikTok: @iamjarijones
Jari is a multifaceted artist straddling the lines between modeling, acting, producing, self-love, and activism. Her strengths lie in storytelling and showing up unapologetically for the Black Trans community. She’s perfect for fashion, beauty, and social impact brands.
Terrell and Jarius Joseph: Instagram: @terrell.and.jarius, TikTok: @terrell_jarius
Atlanta-based husbands, business partners, and fathers Terrell and Jarius have been in the creator game for quite some time now. They share everything from everyday outings to thoughtful conversations on raising kind humans. They’re a great fit for lifestyle, parenting, wellness, and B2B brands.
