With GDPR, behavioural targeting in programmatic advertising has become more challenging. However, advancements in AI have unlocked new ways to reach audiences. In this session, learn how Dstillery, a leading AI targeting company in the US, brings its GDPR-compliant ID-free® targeting technology to the UK. Michael will share how global brands and agencies are using behavioural targeting over traditional contextual for better scale and performance, navigating privacy and performance in a changing landscape.
Use AI – not IDs – for GDPR-compliant behavioural targeting
