News Archives

Squeezing the Best Out of Life with Tay and Taylor Lautner

What do you do when life hands you lemons? Tay and Taylor from The Squeeze will show you how to make lemonade.

Beyond the Surface: Leveraging Authentic Representation through Diverse Creators

In an era where consumers are more connected and socially conscious than ever before, brands must move beyond surface-level inclusivity to truly resonate on a multi-cultural scale.

From Cost Center to Revenue Driver: Elevating Marketing’s Impact

Marketers need to demonstrate their value in this chaotic commerce landscape.

Curiosity, Creativity, and Optimism with Yara Shahidi

Join producer and actress Yara Shahidi, host of SiriusXM’s “The Optimist Project,” and co-founder of 7th Sun Productions, for an insightful conversation on the power of authentic voices and building trust and personal connections with diverse audiences.

Going for Gold: How Sports Brands are Winning the Relevance Race

It takes more than flashy product features to drive engagement.

Going for Gold: How Self-Care Improves Athletic Performance

Women’s sports is emerging through new heroes and raw honesty from a range of people who are open about the alignment it requires to be a world class athlete.

Brand as ‘Multiplier’ – Why We Need to Rethink Brand vs Performance

This session presents the latest thinking on high-impact advertising, at a time when budgets are under considerable pressure.

Advertising Week Great Minds 20th Anniversary Kick-Off

Advertising Week Chairman and Great Minds podcast host Matt Scheckner sits down with a hand-picked group of leading luminaries for a look back at the past 20 years and a look ahead to what’s next.

Best Buy & Qualcomm: Marketing AI in Consumer Tech

It’s an AI-fueled collaboration that’s making waves in consumer tech.

ReachTV Launches New Original Cooking Series “Stand & Stir” with Chef Lorena Garcia

ReachTV, the leading streaming television network for travelers, has teamed up with renowned Chef Lorena Garcia for a new cooking series, Stand & Stir with Chef Lorena Garcia.

Michael Korcek, Director of Marketing, ArtLifting

Michael Korcek is the Marketing Director of ArtLifting, a social enterprise connecting artists with disabilities to the art market.

Nicola Mendleson Holiday AMA

Through a Brand’s Lens: Navigating the Ever-Changing Advertising Landscape

Brands recognise that traditional media planning, buying, and measurement models are no longer effective. They are now looking for technology platforms that have adapted to offer solutions that simplify their media supply chain, maximise their media investment, and seamlessly integrate the next emerging channel — whatever or wherever that may be.

2024’s Retail Trends: How Consumer Behavior Is Driving the Future of Retail Experiences

Retail is always changing — shifting 2024 retail trends serve as an example of that. As consumer preferences shift and technology continues to advance, the key to staying ahead lies in rethinking and refreshing your approach to the in-store experience.

Why Supporting Quality Media Is Key for Brand Safety and (Re)Building Trust in Digital Advertising

We all have a responsibility to be responsible advertisers. While the fallout of GARM is a blow, the issue highlights the importance of prioritising brand safety right now and its significance in today’s media landscape.

HI-CHEW Introduces Their First Brand Mascot, Chewbie

Hi, Chewbie! The fruity, chewy candy brand HI-CHEW has officially debuted their first official mascot, Chewbie, to the world.

The History of Kool-Aid Man

Whether bursting through walls or simply bringing a smile to people’s faces, the Kool-Aid Man continues to be a beloved character, reminding us all to embrace the fun and refreshing moments in life.

When We Rise, Do We Fall? Exploring the Cultural Cost of Black Business Acquisitions

When we rise with roots intact, we don’t fall; we elevate collective consciousness, affirming that progress and authenticity are not mutually exclusive but mutually enriching.

Rethinking Cult Brands: Introducing the Concept of ‘Culture Brands’

What CMO doesn’t at one point or another dream of being at the helm of a cult brand? It seems like such an ideal end-game for all sorts of ambitious marketing efforts and niche positioning.

Positivity in Marketing: Winning Hearts, Not Just Sales

By Steve Cwik, senior writer and brand storyteller for RAPP Positive marketing strategies can foster greater consumer trust and loyalty than fear-based tactics. Iconic campaigns like Apple’s “Think Different” and Nike’s “Just Do It” demonstrate the power of uplifting messages. Consumers increasingly favor brands that inspire and empower rather than scare in today’s market. Shifting to positive messaging can transform…

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