With a marketplace in constant flux, brand leaders are looking to Advertising Week as the place to separate signal from noise, reconnect with peers, and walk away with insights that will actually move the needle.
BRANDS + MARKETERS
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DMEXCO has undergone an identity change in recent years, from Cologne’s answer to Cannes Lions with all the global hubbub it attracts, to a European-focused, business-first conference.
This era won’t be defined by commercial breaks or rented space alongside this new wave of entertainment — it will be about helping co-create it.
AW SHORTS – BRANDS + MARKETERS
Marketing to a global audience isn’t easy. However, you can streamline the process by embracing diversity while forging key partnerships in your target market.
We don’t know for sure, but is it possible that a sea change of sorts is happening, such that we’re shifting away from the rampant cancel culture which has notably marked the last several years?
Being a part of that change is good for your budget, your company’s reputation, and your overall chances of remaining competitive in the future.
As the misapplication of AI and other tools threaten to undermine the shared understanding of reality that we rely on to make decisions, combining transparent AI models with the strongest available data will give agencies the edge they need to turn lukewarm responses into RFPs, and RFPs into wins.
As traditional feature or benefit differentiators fade, marketers must imagine novel ways to captivate consumers in order to stand out, and to maintain their relevance.
Contextual targeting is resurgent. But that doesn’t mean it’s the same contextual advertising that hit the web two decades ago.
Fail to pay due diligence, and when June comes around you’re left slapping a rainbow logo on your standard products and hoping for the best.
Exness, the world’s largest retail market-maker, recently unveiled a significant rebranding initiative, reflecting and reinforcing its position as the market leader.
It’s time to look beyond the surface and uncover the true value of digital advertising campaigns by prioritizing value-rich CPMs and outcome metrics.
By tailoring your compensation strategies to align with the needs of today’s workforce, you can enjoy digital marketing success and do the right thing for your employees in the process.
In an unjust and heartbreaking world where so many of us are screaming into our own echo chambers, this is a tangible way to actually do something.
brands are adapting by expanding their offerings to cater directly to this young, influential consumer group rather than relying on dedicated tween-focused brands and retail spaces.
