At Advertising Week Europe 2025, most brand sessions centered on scale, spend, and safe bets. Burger King UK, on the other hand, showed up with postpartum hunger, hospital room selfies, and an unapologetically human campaign that sparked a national debate.
At Advertising Week Europe 2025, the question wasn’t whether influencer marketing works—it was whether it’s gotten too powerful. And if you were in the packed audience at this headline session, you know one thing for sure: no one held back.
While many sessions at Advertising Week Europe 2025 buzzed with the usual talk of performance metrics and AI-driven innovation, one quieter, more intimate discussion delivered something rarer: a blueprint for building brands that don’t just include disabled consumers—they center them.
When leveraged ethically and insightfully, social norms tap into the deep emotional wellsprings of behavioral change —creating room for people to feel more seen and aligned with their values.
The underbelly of programmatic has always had issues like these. Right now, this double game appears to be a remarkably common state of affairs among ad platforms and their clients, and I think it’s time we all looked at it a bit harder.
Products (and charismatic CEOs for that matter) alone won’t protect businesses from the inevitable moments when something goes wrong – when tech falls behind, when consumer preferences change, or when market conditions evolve.
brands are adapting by expanding their offerings to cater directly to this young, influential consumer group rather than relying on dedicated tween-focused brands and retail spaces.
A commercial intelligence framework helps achieve goals and adapt to market shifts. It’s a living, breathing piece of work that businesses can return to and revisit as the assumptions influencing scenarios shift.
Consumers need to believe that a brand is being honest rather than greenwashing, especially as it becomes more common to call brands out for inauthenticity.
The journey to creating an effective supplement label is a balancing act, requiring a careful blend of compliance, creativity, and brand identity.
If brands choose to play, the Super Bowl is a chance to start a conversation which can last a lifetime—not just thirty seconds.
Buckle up, 2024 is in full swing and we’re already seeing a year defined by extreme volatility across every aspect of the economy, politics, the environment, and society.
In this piece we delve into expert insights surrounding the latest results, uncovering invaluable perspectives that shed light on the current state of the industry.
By demonstrating how brand strategy contributes to business success, CMOs can align their goals with those of the CEO, becoming indispensable allies in driving market relevance and resilience.
Taking the helm of the marketing department has never been for the faint of heart, but the opportunity to drive change and deliver growth is a unique position to be in. Not everyone in the C-suite can say as much.
The “always-on mindset” fosters a proactive approach to content creation, keeping brands in a perpetual state of readiness to connect with their audience.
Just when you think you’ve won them over, something new pops up to divert those wandering eyes. However, one medium has emerged as a powerful tool to cut through the noise and captivate audiences: video advertising.
By Ainsley Lawrence Advertising is a dynamic field, and your clients reflect that. When building…
