In this interview, Ivan Doruda, CEO of MGID, explains why the industry’s protective systems have backfired, how this has weakened the media ecosystem, and what advertisers can do to reverse the trend.
BRANDS + MARKETERS
Presented by
As commerce and retail initiatives take centre stage, PrOOH is uniquely placed to drive measurable outcomes – whether that’s influencing purchase intent, reinforcing key messages close to point of sale, or boosting ROI when paired with other channels.
Reach may open the door, but resonance is what closes the deal. In today’s creator economy, performance is the premium, and it’s time our contracts caught up.
Recent Articles
AW SHORTS – BRANDS + MARKETERS
For traditional marketeers, TikTok can seem really unnerving. It’s an unexplored space and success means making your brand vulnerable.
Advertising Week spoke with Durand in depth about the future of streaming vs. linear, media buying strategies and measurement, and her company’s innovative approach to performance video and media buying.
Learn how these Twitch creators work with brands to create an authentic and engaging experience for their followers.
That’s a huge amount of change and, in this context, figuring out what the future of advertising might look like and building the ability to remain relevant in it is a very pragmatic, even an existential exercise – not just a theoretical one.
Google decided long ago that brands would have to spend money to defend their most precious assets from their competitors: their brand names.
A Conversation with Victor Lee, President of Advantage Unified Commerce
The idea of combining commerce-related initiatives across advertising, marketing and content is only a matter of time.
The advertising business needs to optimize and develop customer support, which is the key to building a successful software business today.
Over half of consumers now feel online experiences are more important than in-person ones – so it’s more vital than ever to imbue a new generation of digital journeys with deep-rooted emotional connection.
High profile mergers aren’t a rare occurrence in the business world – just see Disney’s $4bn acquisition of Marvel in 2009 or Verizon’s $130bn takeover of Vodafone.
How do brands test without wasting crucial budget and while efficiently identifying opportunities for progress?
Recent Articles
