Sandeep Seth, CMO of COACH, shares how the brand embraced video experimentation to understand how to make effective YouTube ad creative.
This video first appeared on the YouTube Advertisers channel.
Commerce Media is reshaping digital advertising by helping brands connect with consumers in a world increasingly driven by data and commerce.
By leveraging retail data alongside advanced targeting, it’s become a key force in marketing, enabling brands to reach customers at critical touchpoints in their purchasing journey.