We asked industry leaders if they are expanding their thinking, or shifting it away from craft and judgement towards systems, speed and scale.
BRANDS + MARKETERS
Presented by
At what point does buyer insecurity harm conversions? It could be argued that it reduces purchase intent even before web visitors have taken their first action.
These brands don’t just grow faster—they’re also more resilient. During economic downturns, Go-to Brands lose only half as much market value as their peers.
Recent Articles
AW SHORTS – BRANDS + MARKETERS
Over half of consumers now feel online experiences are more important than in-person ones – so it’s more vital than ever to imbue a new generation of digital journeys with deep-rooted emotional connection.
High profile mergers aren’t a rare occurrence in the business world – just see Disney’s $4bn acquisition of Marvel in 2009 or Verizon’s $130bn takeover of Vodafone.
How do brands test without wasting crucial budget and while efficiently identifying opportunities for progress?
Digital audio offers a variety of targeting options—all the way down to targeting by zip code
Ultimately, OOH advertising has historically received mixed reactions and reviews. Then came the pandemic.
Mars Wrigley teamed up with Amazon Ads and Prime Video to bring the joy of streaming their latest hit with M&M’s in-hand to shelves and screens across the UK.
Financial brands are developing new ways to engage audiences with creative and fun content.
The reality is that Netflix will likely attract media spend that would have otherwise been destined for other AVOD services, cable, and broadcast.
“Avoid falling into the trap of looking and sounding like everyone else.” – GT Dave, Founder and CEO at GT’s Living Foods. Dave shares advice for brands and how Amazon Ads can help your business stand out.
Recent Articles
