The label ‘influencer’ no longer captures this reality. It reduces a diverse ecosystem into a single, superficial category.
BRANDS + MARKETERS
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Thanks to the streaming revolution, viewers are turning away from linear TV in droves. Even sports are seeing seismic shifts in how fans engage with content.
We all know markets and media spaces are fiercely competitive and budgets are under the cosh. So, we don’t believe in only instinct to land unfair ideas.
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AW SHORTS – BRANDS + MARKETERS
Brands need to meet the growing expectations of consumers to keep them engaged.
Meet John Denny, VP of Ecommerce and Digital Marketing at CAVU Ventures. Watch as he talks about the opportunities and challenges in the CPG and Grocery space, and how Amazon Ads can help grow your business.
Consumers want to buy from trustworthy brands that share their values. Marketers want transparency into the effectiveness of their marketing.
If all stakeholders can elevate the marketing process automation conversation, there is no limits to what we can accomplish.
We don’t need to allow curse-like fears to hinder the dreamers of our industry. Marketers are all creative people, so let’s act like we truly care about creativity.
Brand safety in practice feels anything but personal — an endless problem with layers upon layers of confusion, oversimplifications, and reactive responses.
Why brands need to start bringing people back into the shopping process
Studying the emotional relationships customers have with both your brand and your competitive set is the first step to pulling together your next marketing playbook.
As uncertainty becomes increasingly certain, and change is inevitable, marketers must assess and adapt to achieve the best business performance.
Now that people have spent a couple of years doing more online shopping and business online, consumers have higher expectations that digital experiences work well.
This week, Gabriela Carlos, Media Measurement Director at Croud, is on-hand to discuss how measurement works in a cookie-less world, business intelligence, and more!
Let’s reassert our place in the strategic and creative high ground along with our newfound dedication to DEI that gets the new generations excited about our industry.
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