Consumers move seamlessly across environments throughout the day. Media plans should work the same way.
BRANDS + MARKETERS
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The brands that win in this environment will not be the ones producing the most content. They will be the ones producing the most distinct, credible, and contextually relevant content.
The brands that win aren’t the ones with the boldest ambitions. They’re the ones honest enough to name their actual constraints—and ruthless enough to exploit them.
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AW SHORTS – BRANDS + MARKETERS
When working with finite marketing budgets, businesses need to be sure they’re focusing on getting the right message to the right people at the right time. But who are the right people exactly, and what do they need to hear?
The old holiday planning cycle of kickoff and design in spring, test in summer, and execute in fall isn’t in full swing like it used to be.
In the heat of summer, the holiday shopping season can feel like it’s a long way away. Experienced e-commerce merchants know better.
Picture this: you’re new in town, and choosing a pub to pass the hours in. One place has half-price drinks and the bar is heaving.
The pandemic has reinforced what brands and retailers should continue to focus on: enabling people to shop when they want, how they want, and where they want, all the while providing a pleasant and frictionless experience.
With under 16s making up almost 40% of all online users, they are having profound and long-lasting changes on how the internet is perceived and used.
We often tell people to be themselves, shouldn’t the same apply to brands?
The Creator Economy is a wave that has been building. About three years ago, there was a surge of micro-influencers and niche markets that joined social media celebs.
The digital world is on the brink of big changes, and publishers will see their workflows evolve significantly.
In this Q&A, Scott Knox, President & CEO, Institute of Communication Agencies and Jamie Matthews CEO of independent agency Initials, will be delving into the current challenges North American agencies face, particularly after the pandemic.
If you’re looking to get the finishing touches to your summer and autumn outfits, join us as we walk you through the top trainer trends of 2021.
Old print vehicles aren’t grabbing attention or influencing purchase behavior the way they once did. Most Americans—46% according to Pew Research Center—don’t even look at print circulars anymore.
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