Consumers understand AI considerably better than they did a year ago and are acting on that understanding with their spending.
BRANDS + MARKETERS
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The brands that succeed here don’t win because they wave a flag. They win because they understand the people behind it.
The instinct from most marketing teams is to add more channels, more targeting, more impressions, purely for the sake of doing more.
AW SHORTS – BRANDS + MARKETERS
Brands must understand and adapt to shifting consumer behaviour, and be ready to reshape and reset in short order.
We all know measuring brand activity and aligning it with business objectives is critical to effective marketing.
Advertisers and agencies’ rising confidence in Advanced TV channels is grounded in their ability to deliver against marketing priorities.
Measuring the effectiveness of brand experiences is what clients have been asking agencies forever. GMR has the answers.
If there’s little relevance to context and people are left confused, your brand may still be remembered, just not for the right reasons.
Brand ambassadors aren’t simply extensions of your brand – they ARE your brand and should be as well trained as a full-time team member.
Showing up isn’t the same as being all in. We’re here to help you identify the need states of your audience and build brand experiences to match.
Fans come from all walks of life — and many are eager to learn about your brand through the athletics they adore.
To appease the mind of the CFO and the brand marketer looking at their marketing investments, our research only solidifies our choices.
As agency professionals, we need to rebalance our relationships with brands and the current economic climate is the perfect catalyst.
Clients are no longer just looking for outcomes, they are looking for experts — and that expert can be you.
By Justin Hayashi, CEO of New Engen Any way you look at it, 2022 was…
