By Brock Berry, Founder and CEO of AdCellerant The advertising industry loves to talk about innovation – new AI tools, identity solutions, channels, dashboards, and new ways to optimize every impression. To…
BRANDS + MARKETERS
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The next phase of advertising will not be defined simply by who automates the bid best.
Consumers move seamlessly across environments throughout the day. Media plans should work the same way.
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AW SHORTS – BRANDS + MARKETERS
Tomorrow’s successful marketers will embrace a successful measurement foundation that’s built on first-party data, underpinned by a strong tagging strategy.
Whatever the future holds for TV streaming, one thing is clear: personalization and accountability is key.
Marketers are incorporating DOOH into their omnichannel digital media mix — this means they are leveraging the same audience data, ad buying platforms, and measurement partners that they rely on for their other media channels.
Capitalism is going to be with us around for a while, so let’s get better at it.
Holistic measurement — viewing all business drivers both internal and external — provides clear evidence of the importance of marketing spend on sales, alongside a well-articulated plan to leverage this data for increased performance.
Brands that think outside the norm stand out, and the tools with which to do so are already waiting for you, from innovative Web3 technology to bold talent partnerships and multi-generation appeal.
Nurture those connections — engage with them, listen to them and act when required, and you’ll convert those customers into your biggest cheerleaders, all while improving your business for the better in the process.
Streaming platforms are now in warfare on multiple levels, advertising dollars and subscribers, which will continue to rumble on.
Increase spending, but smartly – by following these three recommendations.
Google is here to help retailers turn curiosity into customers this holiday–whenever, wherever, and however they choose to shop.
Use these five data-backed creative strategies as a starting point for your next auto ad.
By investing in online video and connected TV, brands can take advantage of changing consumer behaviors and new, emerging content formats on platforms such as YouTube.
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