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BRANDS + MARKETERS
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As AI accelerates and marketing budgets tighten, creativity is thriving in chaos, but only when guided by clarity. The boldest ideas are coming from brands that turn evidence into conviction and use data to bring creative freedom.
Marketers cannot overlook top- and mid-funnel tactics if they want to make a real impact in peak shopping season.
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AW SHORTS – BRANDS + MARKETERS
Over the last year shopping, consumption, and engagement patterns have drastically changed when it comes to how people interact with brands. But, one thing remains to be constant, participation with people, where they are, is key for brand connection.
Business travel expenses will be scrutinized like never before as companies weigh them against the cost of videoconferencing (which is virtually free). Mainstays like privacy and comfort will remain important, but new values like flexibility have emerged.
AW360 sat down with Brad Ralph, Senior Director of Content Development at Getty Images, to talk about his experience as the founder of iStock.com and share some of his hard-earned insights as to how small businesses can keep in step with copyright laws and protect creators’ rights.
Innovation remains at the heart of Webex, and today they are launching an all-new Webex Suite that is built on the most recent learnings on remote work realities the global pandemic taught us.
I started work at Little Colossus (owned by UnLtd) at the start of 2020 and I officially became the General Manager in July. MOOD tea is the first brand we have launched as Little Colossus.
There’s something to be said for giving your target market a say in the development process, from a marketing perspective or otherwise.
Why follow one track only when you can combine the best of all worlds to maximize returns. This is how you build a real B2B brand that you can actually take to the bank.
Hardhat is an agency that works to marry the best of creativity with an understanding of the ins and outs of human behaviour. Here, Co-Founder Dan Monheit gives us an insight into how he uses psychology to fuel creative output.
There are good reasons that content has long been considered the rightful king. When well placed and targeted, it has the primal ability to connect and spark consumer engagement, both short and longer-term.
As we look ahead to a new wave of winners and losers – yet to be decided in the post-Covid flux – businesses that walk the line between digital and real worlds may well come off the best.
Every decade or so there is a public service ad campaign so iconic that it defines the time in which it was made. The new ‘It’s Up To You’ campaign, aims to educate Americans about the COVID-19 vaccines and will almost certainly be the defining campaign for the 2020s.
Working with a nonprofit can be a powerful way for a brand or corporation to express its values around civic or social issues. Let’s digest what it really means to work with a nonprofit and how to make the most of it.
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