The question for every brand right now isn’t “how do we buy more attention?” It’s “why would anyone choose to participate?”
BRANDS + MARKETERS
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The future of brand influence is not about the loudest single moment. It is about the longest presence.
Ultimately, the reason everyone has their own “flavor” of SPO is because SPO is not one-size-fits-all.
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AW SHORTS – BRANDS + MARKETERS
Coming from the world of a creative agency, it can be hard to fully appreciate all of the digital advancements the industry has experienced in the last 5-10 years. Companies have talked about breaking down silos for years now, but implementing change is notoriously difficult.
In the privacy and a loyalty-forward world of empowered consumers, brand leaders are eager to understand what drives demand. When playing the long game of building customer relationships, customer mapping becomes ever more important and as such, it’s crucial to get it right.
Although they’ve “always been right”, customers have never had the power they do in 2021.
As brands have reevaluated how they communicate in unprecedented times, agencies have spent the better part of 2020 adapting their strategies to fit into this new reality.
As we’ve been forced to rethink all aspects of our industry over the past year it’s also time to rethink how we approach ad buying in the TV space. It’s time to reassess what the best process is not only for media owners but for buyers.
The imminent UK government ban on advertising products that are high in fat, sugar and salt (HFSS) is almost certainly well-intentioned. But it is also heavy-handed, especially given the positive impact of industry self-regulation, as well as the advanced technologies available to manage and control ad exposure.
New Opportunities to Drive Client Growth Preview the manual: What’s inside: See how businesses are…
Milk, vodka, lamb and Walmart…these aren’t a shopping list, but some of Jonathan Waecker’s favourite ad campaigns. Here the US-expat and Chief Customer Officer for New Zealand retail giant The Warehouse Group explains why these ads have stuck with him.
Generation Z is arguably the choosiest when it comes to the brands they support. But as 20-something entrepreneurs Nik Mirkovic and Alex Tomic prove, if you get your product and comms strategy right, you can ride the wave of approval and build a really strong brand.
Our agency mantra is ‘Digital For Good’, which is based on a belief that digital can and should make life better.
The online shopping experience on many websites can feel like being dropped in the middle of a warehouse — especially for something like grocery where there are thousands of products to choose from.
On June 24-26, 2005, evangelist Billy Graham held his “last crusade” at Flushing Meadows Corona Park, speaking to approximately 242,000 people. Today, from Graham’s birthplace Charlotte, NC, Gale Bonnell of Adams Outdoor Advertising looks back at the connection between the legendary preacher and out of home media.
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