EXPLORE THE AWNEWYORK AGENDA
200+ Hybrid Events
6 Hybrid Stages
Advertising Week 2021 is all about now. Celebrating our newfound ability to reconnect in the home of our industry, we’ll gather in New York and digitally around the globe for four days of insight, inspiration, and rejuvenation. With a focus on brilliant creative work, technology advances, consumer research and media transformation happening right now, #advertisingweeknow is a culmination of our collective creativity in action.
A uniquely hybrid experience, the event will offer education and entertainment, custom curated for those joining live in person at our Hudson Yards Campus, live from home, or on-demand on your own schedule.
Presented by Amazon Advertising
Quiet on set, cameras rolling! Each day, the AW Hosts bring you program highlights, A-list interviews in business and culture, interactive experiences, tech demonstrations and more.
Presented by Roundel
We believe that great minds think unalike. Take a seat and learn from debaters, presenters, creators and advocates from all walks of life on the Great Minds Stage.
Presented by Jellyfish
Get your lab coat on and test tubes at the ready as we delve into the science of AdTech, the future of MarTech and lift the lid on the audiences we all rely on, both now and in the future.
Presented by Audacy
Want to know what’s hot right now? We take you on a journey to find the most innovative ways that brands are meeting challenges in life and transforming ideas into business.
Join the maestros of brand marketing, creative entrepreneurs, new ideas, disruptors and arbiters of culture, all under one roof.
Bring your popcorn for a stage dedicated to the fast-moving streaming and connected TV space. Get ready for star turns from the companies and people leading entertainment today.
Presented by Walmart Connect
Welcome to the new era of shopping and commerce. We introduce you to the new diverse businesses you need to know, showcase influential creators and look behind the counter at the world’s most famous retailers.
WWE Experiences A Pop Culture Takeover
Claudine Lilien, SVP & Head of Global Sales & Partnerships at WWE, and WWE Superstar Mike “The Miz” Mizanin will discuss why seamless integrations are vital for driving meaningful and measurable results for brands.
Let’s Have a Tough Conversation
Join Bob Lord, Senior Vice President, Worldwide Ecosystems at IBM, as he issues a call to action for the advertising industry to address unwanted bias head-on and shares a path forward to create a more inclusive and equitable industry.
Evolving Monetization for the Future of Streaming
Learn how marketers, publishers, and technology platforms are building monetization strategies for real-time replacement of TV ads on linear TV – to evolve targeting, measurement and AVOD monetization in streaming with the largest screen in the home.
Programmatic DOOH: A Growing Part of the Omnichannel Mix
Particularly helpful during the last 18 months, programmatic digital out of home is being used increasing my brands and agency as it adds flexibility and agility to their planning processes. A panel of experts looks at the state of the art and what’s next on the horizon.
How Grubhub “Mastered The Tutorial” and Became Experts in Gaming & Esports
Join Dylan Edwards, Senior Marketing Manager for Content Strategy at Grubhub and Jacob McCcourt, Gaming Manager at The Outloud Group as they walk through the key lessons they learned partnering with some of the biggest leagues, teams and influencers in the gaming space and share how it has impacted their bottom line.
The Power of a Converged TV World
The transition in viewership from linear to streaming has significantly impacted every aspect of TV advertising, from currency and trading to audience targeting, identity, and converged measurement. A converged approach brings data sets together, breaks down silos and walled-gardens, and opens up more unified metrics to support full cross-screen, cross-media, cross-platform adoption.