Julie is the Founder & CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands. Prior to launching her own business, she was the VP of Brand at Richard Branson’s Virgin Group overseeing branding strategy for new and established Virgin companies in North America. Julie also served as Executive Director of Consumer Branding at Interbrand as well as a VP Management Supervisor at Grey Worldwide in both the U.S. and France helping to build leading global brands in diverse categories such as Intel, Subaru, Pantene, Avon, Stolichnaya and Kool-Aid.
She has been an Adjunct Professor of Integrated Marketing Communications at
Columbia and Cornell universities and a frequent commentator on brand strategy and innovation in top business media such as Forbes.com, Entrepreneur Magazine, CNN, and American Express Open for Small Business. She also shares her insights, tools and tips on branding through her blog at BrandTwist.com & @jcotti.