The Post-Cookie World
What does the future of digital marketing beyond the era of third-party cookies look like?
Presented with OpenX
The deprecation of third- party cookies on Google Chrome marks the end of an era in advertising. But the impact that this has will vary across different parts of the industry. While the increased difficulty in tracking consumers across the internet will pose challenges, these changes will also open new opportunities and ways to create a better user experience.
To explore the breadth of this topic, programmatic advertising technology company OpenX has partnered with Advertising Week to ask industry experts to share their opinions, experiences and insights and to shine a light on the future of digital marketing once third-party cookies are no more. This report, ‘The Post-Cookie World’ lays out the challenges and opportunities for marketers over the upcoming year.
DOWNLOAD THE FULL REPORT
You May Also Like
Lexi Novak of Betches Media on Why Audience Connection Beats Content Creation
What does it take to build a media brand that audiences genuinely connect with, and what can marketers learn from a company that has made humor, honesty, and cultural relevance its calling cards?
The Privacy Payoff: What 11,000 Consumers Want Marketers to Know
At Advertising Week New York 2026, Usercentrics’ Maureen Prado argued that clearer explanations and greater consumer control can help brands build the trust needed to sustain customer relationships.
The Best Agency-Client Relationships Are Built in the Trenches
When was the last time your in-house team handed you a Don Draper holy $#!* moment?
