Gaming is the most powerful social connector of our time, a space where identity is expressed, communities are forged, and culture is remixed daily. “Power in Play” reveals how gamers across geographies and backgrounds see play as core to who they are. This session will exclusively unveil insights from Livewire’s proprietary research and explore the implications for culture, creativity, and brand storytelling in a world where gaming is the new cultural lingua franca.
Power in Play: Gaming’s Rise as the New Language of Identity and Belonging
