Tag: Gaming & Esports

How Branding In Games Has Come Of Age

The gaming industry now boasts three billion players globally with a value in excess of $175.8bn. Gamers are an older and more diverse demographic than often assumed.

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Hypercasual’s Golden Age Doesn’t Have To End

There have never been so many talented developers and titanic publishers working within the genre, and that’s owing to the never-ending appetite for hypercasual games in the world today.

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Watch Out Social Media: Gaming Is Coming

Social media has been the dominant media channel for around a decade, and for good reason. The sheer size of social media platforms’ audiences (Facebook alone counted 2.7bn users) and the rich data they collect have created an advertising bonanza.

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Blockchain Technology Is Entering the World of Gaming

Blockchain technology has already created an online economy. What other applications can this revolutionary new innovation have in the world of gaming? Let’s look at exciting new developments in the future of the industry.

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Elevating Storytelling and E-Commerce Strategies with Gaming Tech

Gaming technology is making waves in the advertising industry as a powerful production solution. Techniques previously reserved for video games promise to positively change the production playing field for brands, agencies and creative studios alike.

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Gamers Are Not Who You Think They Are

The gaming audience is larger, more diverse, and more nuanced than many realize. Gamers are multifaceted and oftentimes misunderstood.

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