Why is it when brands want to make an impact in culture, they often find themselves just jumping from one hot ‘trend’ to another to turbo-charge their visibility and presence? In this learning session, we’ll explore how not to get it wrong and why creating work with ‘Cultural Endurance for Impact’ matters more than ever.
This session is apart of The Marketing Society New York annual Changemakers Conference which is being held at Advertising Week New York, on October 10 from 9.30am-12.00pm.
Our theme this year is IMPACT: the very essence of what being a marketer is all about.
With huge thanks to our Headline Partner, MSQ, we’ll be delivering a morning of insights from transformative leaders across diverse sectors.
