The label ‘influencer’ no longer captures this reality. It reduces a diverse ecosystem into a single, superficial category.
BRANDS + MARKETERS
Presented by
Thanks to the streaming revolution, viewers are turning away from linear TV in droves. Even sports are seeing seismic shifts in how fans engage with content.
We all know markets and media spaces are fiercely competitive and budgets are under the cosh. So, we don’t believe in only instinct to land unfair ideas.
AW SHORTS – BRANDS + MARKETERS
New work from Barkley provides teens free access to gyms, prioritizing physical and mental health
Mobile apps have grown in relevance and popularity as a safe and effective way to interact with customers.
Broadly speaking, a customer effort score measures how easy or difficult it is for a customer to resolve a given issue with a company’s customer service team.
As global leaders prepare to immerse themselves in the prestigious event, they are naturally curious about the trends and themes that will shape this year’s festival.
The push for a more inclusive and diverse advertising industry is becoming a priority not just for marketers, but for consumers as well.
I am about to throw another wrinkle in your plan, because I can tell you, without a doubt, that creator content outperforms brand content.
We spoke with leaders in adland to get their thoughts and predictions for this year’s festival, from emerging technologies like AI and AR to sustainability and purpose-driven campaigns.
A sonic identity is the essence of your brand translated into sound. It’s the idea that sound or a set of auditory elements are essential to distinguishing your brand and building a preference for it because it has something interesting to say or add, and is worth paying attention to.
While most of us are now comfortable being back in the room, the halfway house of hybrid chemistry meetings and pitches seems here to stay.
Whether you’re launching or expanding a program, be sure to do the foundational work to get your brand ready for success in partner and affiliate sales.
By using MMM, marketers can gain a more accurate understanding of which channels are truly contributing to the bottom line.
The premium brand market is highly competitive making it crucial for brands to stand out. The vast majority of premium brands have a more serious slant to their creative work.
