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BRANDS + MARKETERS
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As AI accelerates and marketing budgets tighten, creativity is thriving in chaos, but only when guided by clarity. The boldest ideas are coming from brands that turn evidence into conviction and use data to bring creative freedom.
Marketers cannot overlook top- and mid-funnel tactics if they want to make a real impact in peak shopping season.
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AW SHORTS – BRANDS + MARKETERS
If budgets allow, these should be part of the strategy, but as long as you’re doing at least something to talk to your audience in a meaningful – and helpful – way, that’s a great step in the right direction.
Cannes Lions 2023 touched on many trends (from the rise of AI to bringing back…
Invest time and resources in developing your brand, and it will pay off in the form of increased customer loyalty and long-term business growth.
After another apprehensive quarter for the advertising industry, IPA Bellwether findings show resilient growth, including modest net Q2 budget uplift of 6.4% and revised forecasts that ad spend will only fall by 0.6% this year.
Advertising week recently sat down with Tony to discuss with him his approach towards skateboarding, facing his fears on and off the board.
Advertising week recently sat down with Bethenny about the balance of running a business and meeting political norms in today’s day and age.
As CTV advertising continues to grow in Europe, LG is working hard to meet advertisers’ demands for inventory and continue to expand their offering and accessibility to marketers.
Sidestep the outdated industry rhetoric and tune into to what’s going on around you, rather than looking no further than the news that is curated for you.
With the global digital audio advertising market expected to leap beyond $10 billion in spending this year, it’s clear that advertisers are waking up to the success that digital audio formats can deliver for their businesses.
Ensuring that brand messaging hits the perfect note with its audience is the key to successful marketing and brand loyalty.
We sat down with industry veteran Pierre Naggar, Director of Sales, UK at MINT to discuss the key challenges for brands in managing digital advertising workflows, why brands should focus on campaign metrics vs audience data, and why AI is not coming for your job.
If your current restaurant loyalty program is missing the data to launch these kinds of personalized retention campaigns, not all is lost!
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