At Advertising Week Europe 2025, most brand sessions centered on scale, spend, and safe bets. Burger King UK, on the other hand, showed up with postpartum hunger, hospital room selfies, and an unapologetically human campaign that sparked a national debate.
At Advertising Week Europe 2025, the question wasn’t whether influencer marketing works—it was whether it’s gotten too powerful. And if you were in the packed audience at this headline session, you know one thing for sure: no one held back.
While many sessions at Advertising Week Europe 2025 buzzed with the usual talk of performance metrics and AI-driven innovation, one quieter, more intimate discussion delivered something rarer: a blueprint for building brands that don’t just include disabled consumers—they center them.
Education-led marketing is a smarter way to connect with buyers, build lasting relationships, and drive real results. Ultimately, brands that make this shift don’t have to fight for attention. They stand out because buyers seek them out.
As content creation abilities and consumer expectations continue to evolve, it’s becoming ever more essential for brands to be bolder and embrace a new approach.
Without the right information, education and level of engagement, sustainability will always just be a buzzword that’s thrown around as a supposed point of difference for brands.
By Michael McLaren, Global CEO, Merkle B2B The days of cold, rational B2B sales and marketing based solely on product details and features are coming to an end — and that’s a…
For the last few years, companies have been getting serious about designing unique personalities for their brand-driven chat experiences.
Reddit is infamous for being a marketing graveyard. It is full of buried links from entrepreneurs and marketers that just didn’t “get it.” So how do you “get it” and avoid falling into the trap?
The Almond Board of California has partnered with us since 2000 to increase demand, consumption, and positive perceptions of almonds globally. Our tenure began with an innovative nutrition-based marketing platform and has evolved ever since.
The owners of successful brand characters know when to change things subtly and also know when a change can mean big publicity.
When the Amazon juggernaut rolls into a sector, market dominance is assured – it’s a question of when not if. Its latest venture? The trusty television set.
Brands are experiencing a dramatic increase in the complexity of their marketing mix as a result of digital transformation.
The modern age heavily features information overload, with constant competing demands for our attention and patronage.
From Steve Miller’s “The Joker” to Carl Douglas’ “Kung Fu Fighting”, the hits of 1974 include their share of classic earworms. But over in adland, Chevrolet made a hit of its own that year – “Baseball, hot dogs, apple pie and Chevrolet” which became one of the most iconic car jingles of all time.
Being prepared or not for the seasonality of your industry can see your sales and revenue skyrocket or take a turn for the worse – let’s hope it’s not the latter!
Google and Boston Consulting Group conducted a series of surveys to understand changes in consumer shopping behavior ahead of the holiday shopping season. Suchi Sastri breaks down what the findings mean for retailers.
The role of the agency is changing. Many brands are adapting their processes, redistributing their budget to get more control of their output, with a bigger focus on in-house. This shift has been ongoing for years.
