BRANDS + MARKETERS

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Four Forces Reshaping Digital Marketing in 2026

If 2025 was a year of change in the marketing world, 2026 will be even more transformative. We can anticipate significant leaps in AI, which will extend to creative decision-making, media targeting, and influencer marketing.

AW SHORTS – BRANDS + MARKETERS

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Destination Branding Comes of Age

Whilst we are seeing a significant shift in travel, tourism and long-term moves, creating a clear and defined destination brand can hold significant power for a location.