In this interview, Ivan Doruda, CEO of MGID, explains why the industry’s protective systems have backfired, how this has weakened the media ecosystem, and what advertisers can do to reverse the trend.
BRANDS + MARKETERS
Presented by
As commerce and retail initiatives take centre stage, PrOOH is uniquely placed to drive measurable outcomes – whether that’s influencing purchase intent, reinforcing key messages close to point of sale, or boosting ROI when paired with other channels.
Reach may open the door, but resonance is what closes the deal. In today’s creator economy, performance is the premium, and it’s time our contracts caught up.
Recent Articles
AW SHORTS – BRANDS + MARKETERS
Advertising on a platform that streams movies or TV shows is expensive. Before brands do that, they need to be certain that’s where their customers are.
A New Wave of Solutions for the Bloat Emerging Due to Manual Measurement
Advertising Week caught up with recently-appointed CEO of Redmill Solutions, Jay Stevens to discuss his new role and the needs of global brands.
Audio can be one of the simplest ways to engage consumers, with the biggest impact, if you understand the journey and outcome, you want consumers to leave with.
While the Gen Z story is still being written, brands should not wait any longer to prepare for their cultural and spending dominance.
In an increasingly competitive digital marketing landscape, behavioural analysis can give brands the edge by unlocking detailed consumer insight and enabling the delivery of a truly personalised customer experience.
Stand up, stand out, be brave, and activate your brand so that it focuses on your values, and your value to audiences and the world.
As the TV market continues to evolve, we’re only in round one. As we move forward, marketers must embrace and navigate these trends to be successful.
With feed scrolling the new browsing, how we capture, benchmark and improve on ‘Attention’ optimisation as integral to the planning approach will have major ramifications for proven and consistent client value.
Trends identified show sales enablement as top priority while staffing issues and too many demands are key challenges; nearly 90% will use external expertise to execute B2B product marketing initiatives in 2022
Brands need to meet the growing expectations of consumers to keep them engaged.
Meet John Denny, VP of Ecommerce and Digital Marketing at CAVU Ventures. Watch as he talks about the opportunities and challenges in the CPG and Grocery space, and how Amazon Ads can help grow your business.
Recent Articles
