AWEurope 2023: Everything You Need to Know Before the Event

Before we open our doors at Picturehouse Central, there are some items we thought you should know.

This post contains everything you need to know for a successful Advertising Week Europe experience. Also, be sure to refer to our FAQs — if you are uncertain of anything, please contact us at

We can’t wait to see you!

Registration and Obtaining Your Pass

All passes will be printed on-site, beginning at 8am on Tuesday, 16 May. To ensure a smooth pickup process, please log in to your AW account before you arrive to download your pass or refer to your confirmation email and screenshot your QR code.

Have a QR code? You can just head straight to the Self-Print queue to print your pass.

No QR code? You can head to the Check In queue so our registration desk can print your pass.

As part of our commitment to reducing the environmental impact of Advertising Week, we’ve eliminated plastic lanyards for this year’s event, so all passes will be printed on special cardstock. Please don’t try to print your pass at home because it won’t work.

Bring a Reusable Water Bottle

We ask that you please bring a reusable water bottle with you to Picturehouse Central. As part of our commitment to sustainability, we will not have single-use cups available, and water refilling stations will be located throughout the venue.

The Programme

Our one-of-a-class programme was made to inspire, think and reinvigorate the power of creativity. Browse the agenda and start saving the sessions you’d like to attend.

Fast Track

If you are a Super Delegate passholder, make sure you take advantage of AW Fast Track, our priority session queue. For more info about Fast Track, please visit: 

Special Events & Activations

There is a whole world of connection, discussion and celebration beyond the sessions and panels at Advertising Week Europe. We have curated a unique set of experiences for our delegates during the week. Discover this week’s special events by viewing the Special Events & Activations Guide.

Please note, some are open to all delegates, others invitation only or for super delegates, and we ask you to RSVP. Please check the details for each event.