Uncommon Thinking

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Uncommon Thinking: The Future of Shopping

In this session, from Advertising Week New York 2021, our panelists discuss how they’ve navigated this new frontier. From Live Shopping to product drops, companies like Estee Lauder are rewriting the scripts for shopping.

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Uncommon Thinking: A Story is Worth a Thousand Ads

In this episode, from Advertising Week Europe 2015, former Microsoft Technical Evangelist James Whittaker discusses how to get serious about telling your brand story succinctly and in a way that makes a lasting impact. This timeless talk is both an entertaining and educational jaunt through the wonderful world of storytelling.

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