Tag: AWNewYork 2025

Picture this: You’ve just landed your dream job.

In a world where negativity often dominates our feeds, a quiet revolution is underway—led by creators who use their platforms to uplift, heal, and inspire.

With over half of the Gen Z population now shopping inside social apps — and Gen Alpha, raised on ad-free streaming and algorithmic curation, rarely encountering traditional ads at all — the rules of brand engagement are due for a reset.

Cancer affects everyone, fans, players, families, and entire communities.

What does it take to reimagine and revitalize the biggest events in pop culture?

As TV, digital, and mobile continue to converge, performance marketing is entering a new era — one powered by CTV, AI, and cross-screen connectivity. In this conversation, Jay Freedman, VP of Sales at Viant, explores how connected TV has evolved from a branding play to a measurable performance channel and what this shift means for marketers building strategies across every screen.

What separates good marketers from great ones? It’s not just data, creativity, or even strategy — it’s an unmatched understanding of their customers.

Born in a Harlem apartment, now one of the Inc. 5000’s fastest-growing companies—Elite Media flips the script on what a creative agency can be.

Gaming is no longer a niche pastime, it’s a cultural crossroads where music, sport, entertainment, and storytelling collide.

AI is changing marketing at an incredible pace, from how campaigns are created to how brands connect with customers.

OOH is an unmissable, unblockable medium that connects with consumers where decisions happen, on the sidewalk, curb, and corner.

For more than two decades, the internet followed a predictable logic.

From cult indies to bigger-budget titles, Horror flicks tout a ferociously engaged fandom – reliably making it out to the theaters to prove that being terrified is a dish best served as a community experience.

Gaming isn’t the future, it’s the now. For Gen Alpha and Gen Z, gaming is overtaking streaming and social as the main arena for entertainment, connection, expression and influence.

The landscape of major life decisions has shifted dramatically.

Paramount Pictures has made influencer marketing central to its theatrical strategy, using creators to spark cultural moments and drive box office success.

In this SheFront Interview, attendees will hear from Carol Haynsworth, Global Chair of Interpublic’s Women’s Leadership Network and leader of a groundbreaking new initiative.

Gen Z is rewriting the rules of brand engagement, yet many marketers continue to rely on stereotypes.

This panel will share lessons from a Panera, Digitas, and Variety influencer-driven campaign around one of pop culture’s biggest nights with fashion, style, and croissants.

Every major societal institution has some sort of scam culture in its bones.

What really happens when journalists “go to the dark side” and become publicists—or move into adjacent fields like film or marketing?

From sunsets to passport stamps, travel creators make it look effortless – but the reality is far richer.

How do we define fame in a world where everyone is visible?

What do today’s most innovative creators bring to the table?

This interview explores how the most overlooked part of the consumer journey — the point of payment — can become a powerful lever for building trust and loyalty through seamless, secure experiences consumers can count on.

Proven Q4 Playbook You Can Activate Now Walk away with a simple, actionable checklist of strategies to drive immediate holiday results—no theory, just practical steps you can implement the next day.

In a cola showdown few thought possible, Dr. Pepper surged past Pepsi in market share to become the number 2 in the cola wars, proving that bold strategy, foresight, and relentless creativity can topple even the most entrenched rivals.

The business of influence is no longer confined to social feeds. Creators are jumping from social to securing bigger deals in culture.

At Autodesk, design isn’t just about the software, it’s about the experiences that bring bold ideas to life.

Join the senior marketers from Fidium and creative hot-shop Bray & Co as they share how their partnership has in a short time produced record results for the Fidium business, all centered around a creative approach that broke the category mold and produced one of the most effective campaigns of the year.

Crafting signature, soul-infused moments within brand systems—whether digital or physical—that feel human, compelling, and authentically you.

Memes aren’t just content – they’re a cultural language.

Why does a song from 20 years ago still spark instant emotion – and why are brands tapping into that more than ever?

Public health messaging has long relied on fear and tragedy, but that doesn’t always move the needle, and not every cause can be served by playing it safe.

Join Loren Brill Castle, founder and CEO of Sweet Loren’s, in conversation with digital media coordinator Ryan Weitz to explore the brand’s swift pivots and creative approach to a recent TikTok naming mishap that resulted in millions of views, a massive sales jump and huge increase in followers. It’s a Sweet Loren’s + RYAN collab.

Generative AI is moving from buzzword to business driver.

Grammy-winning producer Hit-Boy opens up about his newfound creative freedom, the upcoming projects, and how artists can stay ahead as music and culture evolve.

Advertising on the Super Bowl is a big investment and it is important to support and surround it.

Today’s dining and hospitality space sees thinner profit margins, decreased diner presence, and skyrocketing costs, making it more challenging to not only establish a standout presence, but build a noteworthy brand for the long haul.

Smart brand marketers know that in today’s data-driven landscape, emerging platforms such as mobile apps and new AI tools are becoming essential for modern advertisers– and will only be more prevalent in the future.

Video is on track to dominate advertising, with spend projected to reach $220B by 2028—roughly 44% of all ad dollars.

The media landscape is evolving faster than ever, reshaping how audiences discover, consume, and interact with content.

As audiences scatter across screens, how can brands break through the noise?

Ensemble’s Ian Schafer will sit down with HOORAE founder Issa Rae to examine how recent history is influencing brands’ new role in the entertainment industry’s algorithmic era.

Pretty Basic co-hosts (and best friends) Alisha Marie & Remi Cruz Parsons launched their podcast 8 years ago and have since grown into cultural powerhouses, redefining modern media moguls.

Colin & Samir—TIME100 Creators and two of the most trusted voices in the creator economy—reveal what it truly takes for brands to capture attention and stay relevant in a creator-driven world.

Josh Richards and Brianna LaPaglia, co-hosts of the viral BFFs podcast, are redefining Gen Z culture.

AI is no longer just a buzzword—it’s a tool CMOs and marketers alike must learn to put to work.

Film, television, and streaming remain pillars of culture, but their futures hinge on bold leadership and strategic pivots.

Why relevance, not reach, will define the next era of commerce media

This panel tackles the industry’s biggest brand safety challenges and how outdated tools block advertisers from reaching valuable audiences.

Programmatic access is redefining commerce media.

To answer this question, Red Kite will be hosting a candid discussion bringing together three visionary leaders from diverse corners of the industry—from consumer to B2B and social—to pull back the curtain on the realities of being independent.

This conversation with Alison Moore, CEO of Chief, explores how women are redefining leadership through nonlinear, multi-hyphenate careers.

An honest conversation about where the ad market is in 2025 and what does that mean for growth in 2026.

Media Cartographer / provocateur Evan Shapiro and Creator Pied Piper Shira Lazar are joined on stage by one of the founders of creator platform and film distributor, FilmHub, to unveil their Map of The Creator Economy – sizing the landscape of the next generation of Media.

When PJ Accetturo generated 100mm+ views with a viral, AI-generated ad for Kalshi, production studio Wavelength saw a golden opportunity: Join forces with one of the foremost craftsmen of AI storytelling to turn Hollywood on its head with viral short-form narrative content.

A new study from DISH Media reveals how incorporating deterministic addressable TV alongside traditional TV and streaming can deliver substantial gains in both reach and revenue.

Reflecting on 25 years of rapid change, Advertising Week and Cint partnered to study consumer sentiment comparing the turn-of-the century to now.

In an era of fragmented attention and infinite content, premium video remains one of the most effective tools for marketers to build brands, shape perception, and drive results.

Creativity today is being redefined—not just by AI, but by how we make, learn, and share.

In today’s real-time world, driving long-term brand perception shifts requires designing creative campaigns for media optimization – where every new act of creation becomes an act of data insight creation.