As augmented reality experiences have become more mainstream, they have also become more and more robust, looking and feeling realistic. But until recently, they have been largely confined to a single-user experience.
Our dynamic market creates opportunities for businesses to grow faster, but only if they’re ready to capitalize on our new market realities.
No one could have imagined back in last December what 2020 would turn out to be in the world of esports and gaming.
First, it was the cookie. Then the IDFA. Both Google and Apple are, in their typically outsized manner, accelerating industry trends.
Brand advertisers are understandably anxious about brand safety but there’s actually some good news on that front.
The internet has always represented an amalgamation of anonymous activity and authenticated users, with the balance of power between these two diametric views of online behavior swinging dramatically throughout the digital age.
Businesses and consumers alike are finding ways to adapt and stay resilient during these unprecedented times.
Screen time can trigger migraines and tension-based headaches. Dr. Charisse Litchman explains how to stop them before they start.
What if you could increase the accuracy of your performance data, reduce wasted cost and reinvest the savings in brand-building initiatives?
As enterprise-scale consumer brands face the disruptions caused by COVID-19, their needs eclipse and transcend the marketing use case for CDP technology.
Misinformation and disinformation ran rampant in a year marked by a global pandemic, a U.S. election, racial unrest, climate disasters and an economic downturn.
I’d like to take you back to about ten years ago—when advertising was still “easy,” and you asked your agency to create a TVC. Both production and media budgets were solid.
With every new phase of the TV landscape’s evolution over the past decade, traditional capabilities have fallen closer in line with digital media.
Going into 2021, if you’re not considering modifications to the media strategy you laid out a year ago, you’re likely neglecting new opportunities.
If you lead a modern business, you know that your online presence is a crucial component of your financial success.
A few weeks ago, Pantone announced the 2021 colors of the year. Yellow and Gray. Two colors that in ordinary times are fine, not striking.
25% of CMOs will adopt zero-party data strategies in 2021. Why? Because they have to.
Collaboration comes in many forms and for the purposes of this discussion, we are going to focus on the benefits of collaborative marketing.
Our latest AWMoms Table Talk, Raising Good Humans, features Dr. Aliza Pressman of The Raising Good Humans Podcast in conversation with UWG’s Monique Nelson and Facebook’s Crystal Worthem.
For the August, 2020 AWMoms Table Talk, Heidi Levyn, Industry Manager, E-Commerce at Facebook speaks with Eve Rodsky, Author of Fair Play: A Game-Changing Solution For When You Have Too Much To Do (And More Life To Live)
To say the last 12 months have been challenging is an understatement. But as pragmatic optimists energized by ideas of “what’s next,” we’re drawn to the silver linings from the last year. As ravaging and upending as the pandemic has been, it has also illuminated consumer shifts that are already transforming the future of marketing.
In the last year, the pandemic has forced businesses to rethink everything. Companies have scrambled to figure out how — and even whether — to move forward.
Kids of all ages are no longer going to school, daycare, extra-curricular, or occupied by babysitters. While the family time and chance to grow alongside their children is appreciated, for many mothers it’s a 24-hour, 7 days-a-week job that has moms everywhere feeling the emotional and physical fatigue.
The lockdown has given non-parents a window into just how challenging juggling parenting and work can be. It may be physically and emotionally draining, yet we parents are managing. That’s what we do.
To celebrate Mother’s Day 2020, Advertising Week and Facebook joined forces for AWMoms Table Talk, featuring casual discussions between working mothers in the industry.
To celebrate Mother’s Day 2020, Advertising Week and Facebook joined forces for AWMoms Table Talk, featuring casual discussions between working mothers in the industry.
Stephanie Latham currently leads the Technology, Mobility & Connectivity Sales Teams at Facebook; her story for AWMoms is nothing short of a must-read.
My story is less of an example of successfully returning to the workplace and resuming a promising career, but more a story of successfully creating, accepting and thriving with “Plan B”.
Through the darkness of the pandemic, the idea of someday being able to tell our little boy, Wyatt, about the magic of his arrival is a thought that shines through.
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families.
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families.
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families.
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families.
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and their families.
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and their families.
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and for their families.
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and for their families.
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families.
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and for their families.
As part of our ongoing commitment to telling the stories of industry mothers, we spoke with Carly Hertica. Carly has worked in development and fundraising for non-profits since graduating from Manhattan College in 2012.
As part of our ongoing commitment to telling the stories of industry mothers, we spoke with Gina Garrubbo, single mother and CEO of National Public Media.
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and for their families.
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and for their families.
As a valued partner, we appreciate you being a part of the Advertising Week family…
Moms in the workplace shape the future every day, whether it’s at their job or at home, growing future leaders and innovators. Working moms are more than just “mommy” or “boss”. They’re superheroes.
In the business world, Mother’s Day has become a time to critically reflect on the gap that still exists in creating a supportive culture and opportunity for working moms.
