INSIGHTS X INNOVATION

With
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Amazon Ads helps brands design ad experiences that delight customers and deliver meaningful results. With our first-party insights
and hundreds of millions of global active customer accounts, Amazon properties, and third-party publishers and exchanges—brands
can reach the right audiences in the right places, both on and off Amazon.

BUILD BRAND AWARENESS

Create memorable brand moments and capture attention across content and
commerce using our expansive insights and innovative ad formats.
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The Spark: How Nyssa Is Changing the Conversation Around Women’s Health
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Driving Brand Equity With Creative Collaborations and Cutting-Edge Technology
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The Power of Brand Building for SMBs
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Changemakers: Logitech on Reaching Relevant Audiences
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How Milk-Bone Drove Brand Interest With Alexa Interactive Audio Ads
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How Interactive Audio Ads Can Help Brands Reach and Inspire Audiences
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How to Build Immersive Experiences With Interactive Video Marketing
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Going Live With Twitch Content Creators
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Making Waves: How Coca-Cola Wows Customers Every Christmas by Leaning Into Creativity and Innovation
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Reinventing the Ad Experience: From Content to Cart
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Making Waves: WHISKAS® and MediaCom Gave Cats Custom Amazon Boxes to Play In. It Was an Award-Winning Idea

REACH MORE CUSTOMERS

Drive meaningful reach with relevant ad experiences at scale across a
wide range of channels like Amazon Freevee, Twitch, Fire TV, and more.
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Changemakers: Human-to-Human Marketing With Mastercard
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Adapt to Your Customers’ Evolving Needs With a Clear Measurement Strategy
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Making Waves: How IRI Helps Clients Make Meaningful Connections With Customers With Insights and Analytics
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Mars Wrigley & Amazon Teamed Up To Make M&M’s the Snack You Can’t Stream Without
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Elevating the Ad Experience Through Insights and Experimentation
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unBoxed 2022: 4 Advertising Trends to Watch
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Who Is Today’s UK Consumer – and Why Should Brands Take Note?
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How Values Have the Power to Build Brand Loyalty and Connection

INCREASE SALES AND CONVERSION

Leverage our robust insights and signals to optimize the
customer experience and help drive sales for your brand.
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Changemakers: Human-to-Human Marketing With Mastercard
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Adapt to Your Customers’ Evolving Needs With a Clear Measurement Strategy
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Making Waves: How IRI Helps Clients Make Meaningful Connections With Customers With Insights and Analytics
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Mars Wrigley & Amazon Teamed Up To Make M&M’s the Snack You Can’t Stream Without
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How Values Have the Power to Build Brand Loyalty and Connection

IMPROVE CUSTOMER LOYALTY

Discover, reach, and re-engage the right audiences in the most relevant
contexts across their shopping and entertainment journeys.
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Changemakers: Human-to-Human Marketing With Mastercard
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Adapt to Your Customers’ Evolving Needs With a Clear Measurement Strategy
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Making Waves: How IRI Helps Clients Make Meaningful Connections With Customers With Insights and Analytics
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Mars Wrigley & Amazon Teamed Up To Make M&M’s the Snack You Can’t Stream Without
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How Values Have the Power to Build Brand Loyalty and Connection
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Creators In Conversation: How Can Brands Create an Inclusive Experience?
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Making Waves: Dentsu X on How Brands Can Build Lifetime Customers
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Amazon Ads: Creative for Change