In this episode of Modern Marketing and Measurement, Phil Acton, Country Manager UK at Adform, joins the show to explore how Europe’s independent ad tech is reshaping modern marketing through greater transparency, stronger identity foundations, and a more privacy-first approach.
In this episode of Modern Marketing and Measurement, Snowflake’s Global Head of Media, Entertainment, and Adtech, Dennis Buchheim, breaks down how a unified data foundation, composable technology, and emerging AI capabilities are reshaping the way brands plan, activate, and measure media.
I’m joined today by the Senior Vice President of Digital Media at Hawthorne Advertising, Paul Her-Sturm. We discuss blending linear and connected TV with smart measurement and localized targeting. Paul breaks down how his team approaches multi-market complexity, why CTV has become a true performance driver, and how layered attribution, smart geo-targeting, and the strategic use of AI are reshaping how marketers plan and optimize.
In this episode of Modern Marketing and Measurement, we sit down with Marie Binet from Fuse, Omnicom’s global sports and entertainment agency, to explore why sponsorship has evolved far beyond logos on a pitch.
Magnite’s VP of Strategic Partnerships International, David Snocken, joins us to explore how CTV and premium video are evolving from brand channels to measurable performance engines.
Today on Modern Marketing and Measurement, we sit down with Michael Kaminsky, co-CEO of Recast, to learn how incrementality, experimentation, and media mix modeling combined can finally bring marketing and finance onto the same page.
In this episode, we talk with Alexia Nakad, VP of Brand and Commerce Media at LiveRamp, about how data collaboration and clean room technology are transforming marketing measurement.
In this episode of Modern Marketing and Measurement, Lindsay Rapacchi, Director of Research and Insight at Bauer Media Outdoor UK, joins us to explore what makes Out of Home such a timeless and effective channel in today’s marketing mix.
In this episode of Modern Marketing and Measurement, hosts sit down with Alexis and Grace—two of the powerhouse co-founders behind Background Noise, a fast-growing, BIPOC and female-led marketing consultancy redefining how brands measure success.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Brian Newman, Founder of Sub-Genre, shares the latest in purpose-driven content.
In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical.
Advertising has often been regarded as one of the most exciting industries to work in.
Join experts from Samba TV, On Device and Adalyser in discussion on how the outlook of outcome measurement has matured in recent years.
You know what they say about what happens when you assume…
Explore the latest tech innovations
1% of Chrome cookies have been deprecated, with the rest slated to be removed by the end of 2025.
In this session, we will explore the history of the Dirt Is Good brand, with the VP of Marketing, Tati Lindenberg, as a case study in excellence when it comes to brands that have demonstrated adaptability and resilience.
How can greater connectivity unlock value for brands?
Join this look into the world of Coca-Cola with this intimate conversation with Coca-Cola Marketing President & Europe CMO Javier Meza.
As we enter another incredible summer of sports and entertainment, advertisers are placing significant emphasis on sponsorship.
In today’s ever-evolving marketing landscape, understanding consumer data has become pivotal for businesses aiming to stay ahead.
Join Emma Newman, CRO EMEA at PubMatic, in a panel discussion at Advertising Week Europe with top marketers exploring advertising in 2024.
As part of the retail media boom, stores have been cited as the next major media channel.
Audio storytelling can captivate audiences, build brand identity and drive results at scale.
When can a Brand Funded Entertainment show be classified as a major hit?
Content creators are uniquely positioned to craft authentic narratives for brands that can elevate brand messaging and resonate with their audiences.
Brand funded content on digital platforms is constantly evolving.
This session offers a deep dive into the current market, the explosion of viewer choice and the challenges posed by this next phase of the streaming era.
Entertainment can shape brand equity at scale, on a global level.
Join Jamie Laing and Sophie Habboo as they share how to create engaging entertainment podcasts tailored to Millennial listeners.
Today, traditional ads are easier than ever to escape, but advertising itself isn’t going away.
How do partners balance brand integration and alignment while staying on the right side of the OFCOM and maintaining editorial integrity with media owners?
With the TV commissioning landscape changing, broadcasters are increasingly turning to advertisers to fund original, editorially led content. What content are they looking for in 2024?
The most successful British boyband of all time, Take That, joins us to share more on storytelling across albums, arenas, film and fan experiences.
In today’s ever-evolving marketing landscape, understanding consumer data has become pivotal for businesses aiming to stay ahead.
This learning path is designed to help you learn directly from the people currently working in the AI and automation industry.
This learning path is designed to help you learn directly from the people currently working in the AI and automation industry.
This learning path is designed to help you learn directly from the people currently working in the AI and automation industry.
Watch Danielle Dardashti, Founder of .dash Branded Content giving an AWLearn Masterclass on reaching business goals through the science, art and craft of strategic storytelling.
Felix Salmon talks about how the business landscape has changed for good and why embracing a new, unpredictable and often volatile world can be good for business.
Brandon B, the UK’s biggest viral content creator, shares his advice on building relationships between brands and creator communities and how it can lead to business growth…when done right!
Google’s Managing Director for the UK and Ireland, Debbie Weinstein, talks AI for marketers including top tips on harnessing the power of AI in your marketing activity today.
