In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical.

Advertising has often been regarded as one of the most exciting industries to work in.

At LinkedIn, we want to connect more people to opportunities by empowering them to use LinkedIn to tell their unique stories.

Join experts from Samba TV, On Device and Adalyser in discussion on how the outlook of outcome measurement has matured in recent years.

You know what they say about what happens when you assume…

How can you supercharge your digital marketing strategy with the help of AI in 2024?

Explore the latest tech innovations

Whether you’re cracking the capital city or launching in Europe, conquering integrated media buying and planning is crucial.

1% of Chrome cookies have been deprecated, with the rest slated to be removed by the end of 2025.

Whether you’re cracking the capital city or launching in Europe, conquering integrated media buying and planning is crucial.

Join us for an insightful fireside chat focusing on the ways in which the gaming industry has mastered immersive storytelling across multiple media touchpoints.

In this session, we will explore the history of the Dirt Is Good brand, with the VP of Marketing, Tati Lindenberg, as a case study in excellence when it comes to brands that have demonstrated adaptability and resilience.

How can greater connectivity unlock value for brands?

Preview and the headline findings from groundbreaking new research.

Brand legacy but with short-term ROI!

Join this look into the world of Coca-Cola with this intimate conversation with Coca-Cola Marketing President & Europe CMO Javier Meza.

How contextual creative can be used to amplify brand messaging.

In a world where consumers are constantly on the move, their emotional journey runs alongside their physical one.

In today’s ever-evolving marketing landscape, understanding consumer data has become pivotal for businesses aiming to stay ahead.

The economic reality of the past few years has favoured consolidation — one-stop shops are a good solution when resources are tight.

Join DriveTribes’ Dave Murdoch and Richard Hammond as they explore the keys to keeping communities growing through effective storytelling, including how brands can contribute to that.

Join DriveTribes’ Dave Murdoch and Richard Hammond as they explore the keys to keeping communities growing through effective storytelling, including how brands can contribute to that.

Dive into a thought-provoking conversation with Madeline Argy challenging the status quo.

Want to know how journalists decide which stories or byline articles to run and how you should shape a ‘pitch’ to give you a shot at success?

Join renowned activist, model, writer and broadcaster Munroe Bergdorf as she explores the importance of brands being brave and committed with their partnerships.

Dive into the convergence of fashion, music, and culture as Irene Agbontaen, Chioma Nnadi and Grace Ladoja lead a discussion on Africa’s burgeoning influence on the global stage.

Join Emma Newman, CRO EMEA at PubMatic, in a panel discussion at Advertising Week Europe with top marketers exploring advertising in 2024.

With content moving from images to video, horizontal to vertical, in native and social environments — soundtracking is now changing the game for brands whose content strategy is central to their marketing plans.

Delve into the dynamic careers of Wes Nelson and Lemar as they unpack the strategies behind their seamless pivot from the small screen to the music scene.

Delve into the dynamic careers of Wes Nelson and Lemar as they unpack the strategies behind their seamless pivot from the small screen to the music scene.

As part of the retail media boom, stores have been cited as the next major media channel.

Are you a growing startup? Are you keen to scale your business with expert advice?

How are brands using gaming and virtual worlds to build brand loyalty with Gen Z?

Audio storytelling can captivate audiences, build brand identity and drive results at scale.

When can a Brand Funded Entertainment show be classified as a major hit?

Is it more important to be noticed or remembered? Should brands focus on cut-through or staying power?

Find out what nearly one million consumers told us about their social media habits. Don’t miss out on exploring these insights.

Content creators are uniquely positioned to craft authentic narratives for brands that can elevate brand messaging and resonate with their audiences.

Brand funded content on digital platforms is constantly evolving.

This session offers a deep dive into the current market, the explosion of viewer choice and the challenges posed by this next phase of the streaming era.

Entertainment can shape brand equity at scale, on a global level.

Join Jamie Laing and Sophie Habboo as they share how to create engaging entertainment podcasts tailored to Millennial listeners.

Today, traditional ads are easier than ever to escape, but advertising itself isn’t going away.

How do partners balance brand integration and alignment while staying on the right side of the OFCOM and maintaining editorial integrity with media owners?

With the TV commissioning landscape changing, broadcasters are increasingly turning to advertisers to fund original, editorially led content. What content are they looking for in 2024?

What do we consider quality content today and, more importantly, how do we create advertising strategies to support and benefit a cleaner ecosystem in the future?

The Creativity and Art of Transcreation and Its Importance to Clients and Their Campaigns

Join us for an exclusive interview with Adaora Oramah, founder of AMAKA Studio, unveiling the groundbreaking Creator Growth Framework revolutionizing creator marketing.

The most successful British boyband of all time, Take That, joins us to share more on storytelling across albums, arenas, film and fan experiences.

Join LinkedIn’s Tom Pepper (Senior Sales Director, EMEA & LATAM) will host a customer panel focused on B2B buying committees for SaaS, payments and banking, and management consulting.

In today’s ever-evolving marketing landscape, understanding consumer data has become pivotal for businesses aiming to stay ahead.