Technology is transforming the creative space. Wripple is the first agency services platform that lets you find expert, on-demand teams. We interviewed Co-Founder Ray Samuels for more insight into the mission to make it easier to find and hire talent and what this means for space in 2021.
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The word “unprecedented” has been used a lot to describe 2020. Only a few weeks into 2021 and it’s seeping into the new year as well. Yet, we’ve learned over the last several months that as people we are resilient and determined to find hope and optimism through it all.
2021 marketing predictions are two a penny. As an alternative, I suggest you create a calendar for what you want to achieve, then do it.
Customer relationship management systems (CRMs) are great for collecting and organizing data. But, what are we doing with all this data?
2021 is a new landscape for sales and marketing, and each team has a lot to learn from the other.
Our insatiable desire for instant gratification is now being met more often than not. So what does that mean for 2021?
In its truest form, SPO was designed to bring advertisers and publishers closer together, remove the noise, and pull back the curtain that historically formed between the two.
Our industry has changed and the seemingly separate worlds of digital and linear TV are colliding. As this convergence continues to become more commonplace and the viewing experience preferred by consumers rapidly evolves, the benefits of services have become impossible for traditional broadcasters to ignore.
We are taking a stance on issues like never before. But what is really driving our actions? The answer isn’t always clear. Understanding hidden, personal biases and how they motivate people has been at the root of marketing and advertising for decades.
Brand awareness has been at the forefront of priorities for digital marketing managers the last couple of years and has become even more important amidst obvious market changes. So what exactly does it take to achieve this?
2020 was a year of challenges, but also, a year of learnings… sometimes the hard way. Suddenly, everything in our agencies changed, and we had to learn how to communicate, brainstorm, chat, present, produce… everything we used to do, but we had to learn how to do in a completely different way, and from a distance—remotely.
Right now the economy is pretty much shattered, the weather is appalling and we’re all high-security imprisoned in our homes. What’s to look forward to?
Below is a ‘how-to guide’ of practical tips to reduce experiential’s environmental impact. Whether you decide to implement them all or begin with just a few, every step taken is a valuable one.
Shifts in the environment have naturally created shifts in our psychology and behaviour, and it’s made the common phrase “‘you want what you can’t have” seem ever more poignant.
Google and Facebook may have prioritized advertising tools for small businesses, but there’s no reason why other publishers can’t prove their worth to this vast set of buyers.
E-commerce took on even greater importance in 2020, so why are advertisers still focused on Facebook and Google?
As augmented reality experiences have become more mainstream, they have also become more and more robust, looking and feeling realistic. But until recently, they have been largely confined to a single-user experience.
Our dynamic market creates opportunities for businesses to grow faster, but only if they’re ready to capitalize on our new market realities.
First, it was the cookie. Then the IDFA. Both Google and Apple are, in their typically outsized manner, accelerating industry trends.
Brand advertisers are understandably anxious about brand safety but there’s actually some good news on that front.
The internet has always represented an amalgamation of anonymous activity and authenticated users, with the balance of power between these two diametric views of online behavior swinging dramatically throughout the digital age.
Businesses and consumers alike are finding ways to adapt and stay resilient during these unprecedented times.
Screen time can trigger migraines and tension-based headaches. Dr. Charisse Litchman explains how to stop them before they start.
What if you could increase the accuracy of your performance data, reduce wasted cost and reinvest the savings in brand-building initiatives?
As enterprise-scale consumer brands face the disruptions caused by COVID-19, their needs eclipse and transcend the marketing use case for CDP technology.
Misinformation and disinformation ran rampant in a year marked by a global pandemic, a U.S. election, racial unrest, climate disasters and an economic downturn.
I’d like to take you back to about ten years ago—when advertising was still “easy,” and you asked your agency to create a TVC. Both production and media budgets were solid.
With every new phase of the TV landscape’s evolution over the past decade, traditional capabilities have fallen closer in line with digital media.
Going into 2021, if you’re not considering modifications to the media strategy you laid out a year ago, you’re likely neglecting new opportunities.
If you lead a modern business, you know that your online presence is a crucial component of your financial success.
A few weeks ago, Pantone announced the 2021 colors of the year. Yellow and Gray. Two colors that in ordinary times are fine, not striking.
25% of CMOs will adopt zero-party data strategies in 2021. Why? Because they have to.
Collaboration comes in many forms and for the purposes of this discussion, we are going to focus on the benefits of collaborative marketing.
Companies across industries might be prone to disruption in the coming year, but the wheels will keep turning.
These are challenging times for producers in the FMCG arena. Although Covid has had a detrimental effect on some industries, it has also been very positive for others.
If there was ever an event that can benefit from using an all-digital format to make significant leaps forward, it’s CES. And there is no doubt that the best practices from CES 2021 will shape what the event will look like for years to come.
Let’s take a look at what we mean when we talk about the connection between elections and research technology (ResTech).
The words design and creativity are widely misunderstood. If you were to ask people what they first think of when hearing them, they might say painting or drawing.
The era of the standalone data management platform (DMP)—along with tech point solutions in general—is rapidly coming to an end. For a lot of brands that are hugely invested in their current tech stacks, this represents an unpleasant reality.
First and foremost, good memes often take a novel approach to media and typically break corporate creative norms. What’s produced by the average corporate design team is likely too polished and too reliant on thoroughly researched formulas to capture the right mood.
The most powerful takeaway was that the coronavirus is causing consumers to face a duality of competing thoughts.
The ability to quickly adapt has become a survival skill for digital advertising businesses, which have entered the most condensed innovation cycle ever.
While analytical tools to understand and fine-tune creative performance are becoming more readily available, many brands are slow to adopt them, often casting them aside as simply more tools, more tech, and yet another platform to learn.
Facebook and Advertising Week will be partnering in 2021 with a series of events. We invite you to join top industry experts and a diverse crowd of your peers as we explore What Matters in the year ahead.
Advertising Week is pleased to announce the launch of AW All Access, our all-new exclusive membership program, featuring digital access to a wealth of unparalleled industry content for only $249 annually.
While almost every corner of digital advertising has experienced change this year, CTV has certainly seen a notable uptick in investment, driven by consumer trends: 80 percent of U.S. households now stream video to a connected device.
Pre-pandemic, the events business was booming for publishers, with some seeing double-digit growth in sponsorships and attendance in recent years. The biggest problem for some was an overcrowded calendar. Now, the events space is reeling.
While it would be a big stretch to suggest that brands can fix society’s problems, who’s better suited than marketers to offer messages of reassurance—or even joy. To shift the conversation to what’s next and how we’ll get there, we’ll need brand leadership, rooted in something besides platitudes.
Our recent research revealed that 84% of consumers surveyed in the US and UK think their behaviours and habits have already changed for the foreseeable in the light of COVID-19, and these changes go beyond online shopping habits.
They are sick of it (it = all the things) but are making things happen. They are trying to figure out how to help themselves and the world all at the same time. They are frustrated but fierce, tired but tireless, fearful but powerful.
Panic about advertising technology has been in oversupply. Amid another COVID resurgence, there’s absolutely no sense of what the future holds for ad tech.
Blockchain technology has already created an online economy. What other applications can this revolutionary new innovation have in the world of gaming? Let’s look at exciting new developments in the future of the industry.
What if we told you that one of the most malicious online practices is utilizing the exact same “Gig-Economy” to grow and spread?
Power Up your mind, Power Up your body, Power Up the workplace, and prepare to reset and start the new year the right way.
According to financeonline.com, the number of social media users is expected to increase to more than 4 billion by 2021. As social media continues to play a role in many companies’ digital marketing campaigns, here are seven crucial KPIs to look-out for in 2021.
For the third and final installment in our research series on consumer anxiety, we asked Americans about their holiday plans: How will they celebrate their traditions? Will they gather?
After a multi-billion-dollar avalanche of political attack ads — so off-putting that some voters turned off their TVs — a glimpse of humor appears in the Georgia runoff election.
As Americans firm and flip (and again firm) up their holiday plans, both in terms of activities at home and potential travel over holiday vacations, they’re doing so based on their personal perceptions of the virus and the threat it poses to their families and communities right now.
Helen Rose, head of insight and analytics at independent media agency the7stars, explores the role of empathy in driving gender awareness – for next-level brand campaigning.
Gaming technology is making waves in the advertising industry as a powerful production solution. Techniques previously reserved for video games promise to positively change the production playing field for brands, agencies and creative studios alike.
We are now at a point where technology is outpacing humanity.
2020 saw everything change, with the global health crisis largely eliminating live events and upending proven marketing techniques. With brands eager to reunite with customers, experiential marketing pivoted to help forge these important relationships now and into the future.
The gaming audience is larger, more diverse, and more nuanced than many realize. Gamers are multifaceted and oftentimes misunderstood.
The shift from physical to digital events is an unavoidable necessity in the current climate. Even pre-COVID there was a significant movement towards hybrid events, but the pandemic put a rocket up the entire industry when it comes to virtual.
Phil Schraeder, CEO at global technology and media company GumGum, explains why now is the time for the AI industry to examine its conscience and tackle bias from the inside-out.
Tracey Shirtcliff, founder and CEO of The Virtu Group, maker of the adtech tool Scopes, the scope of work and budget management tool that helps brands and agencies budget better-using data, is someone who can accurately be described as a serial entrepreneur.
Here’s one of my cardinal rules for media planning: the opportunity of a lifetime is only there during the lifetime of the opportunity. When it comes to maximizing the reach and efficiency of a media plan, those opportunities fly by at light speed.
Amid rising global privacy restrictions, accessing the data needed to understand consumer behaviour and serve content that breaks through has become increasingly tough; especially with third-party cookies facing stricter limitations.
Votes are expensive things to earn. It was neither Trump nor Biden who shone the clearest light on how to effectively market an election – it was New York Representative Alexandria Ocasio-Cortez, a.k.a. AOC.
The brand needed a suite of both product photography and lifestyle photography to be used across its website, social channels and PR campaigns. With no pre-existing assets, the Wonderhatch team had a clean slate to work from.
As part of your social media marketing efforts, you should be aware of the possibilities of mistakes that can damage your brand’s image. Taking steps towards prevention is always the best solution to protecting your brand in social media.
Today’s advertising triopoly is known — Facebook, Google, and most recently, Amazon. But a fourth player has remained inextricably linked to Facebook’s successes and position — Apple.
Our latest AWMoms Table Talk, Raising Good Humans, features Dr. Aliza Pressman of The Raising Good Humans Podcast in conversation with UWG’s Monique Nelson and Facebook’s Crystal Worthem.
COVID-19 panic slashed US$22 trillion off company valuations worldwide in Q1 2020 (from US$116.6 to US$94.8 trillion between January and April).
Funds support continued innovation and expansion for Audio Out-of-Home™ Solution
Performance marketing agency reveals new name in support of expanded capabilities with expertise in media, creative and commerce.
JansenHarris, an award-winning brand consultancy (winner of nine Transform Awards MEA in 2020), has launched its London office, lead by Claire Stuart (ex venturethree, Saffron) and Dustin Lawrence (ex Landor, Brandpie).
The CACTUS Mental Health Survey Report contains an analysis of a survey designed by Cactus Communications and analysed by Shift Learning, aiming to better understand the area of researcher mental health.
The UK Advertising Export Group (UKAEG), a UK advertising industry marketing partnership with UK Government, launched a new campaign to profile the country’s leading advertising and marketing service companies at Advertising Week 2020.
We had an incredible time announcing our nine Future Is Female Award winners at AW2020 last week!
Editage, the flagship brand of Cactus Communications (CACTUS), a technology company accelerating scientific advancement, and Mary Ann Liebert, Inc., publishers, a leading international, independent publisher of cutting-edge peer-reviewed journals, have announced a strategic editorial services partnership.
New £1.5 million digital schools’ platform follows success of ‘This Girl Can’
Airspeeder, the world’s first electric flying car racing series is delighted to announce a landmark technical and strategic partnership with Acronis, the global leader in cyber protection.
TAKUMI’s new creative arm ushers in the next generation of influencer marketing to craft the future of branded content.
The 6th edition of the global event, from Sep 21 to Sep 25, will honour the Importance of peer review in research dissemination.
Indi, the popular new app that helps individuals earn money through sharing with their social connections, has launched a new program that brings a broad set of benefits to college students.
On Friday 14th August 2020 a selection of the best short films available on the streaming platform, discover.film, will be screened at a virtual film festival in VR Chat: a popular VR platform.
Editage announced a partnership with Partners in Digital Health (PDH) to offer language editing and translation support for researchers submitting to PDH’s journals Telehealth and Medicine Today and Blockchain in Healthcare Today.
Indi, an innovator in digital engagement and ecommerce solutions, announces the launch of a new app designed to empower individuals to make money from their social connections in a fun and easy way.
National large-format printing franchise SpeedPro, headquartered in Denver Tech Center, is partnering with Breckenridge-Wynkoop Restaurant Group to launch new “smart signage” tech
New Service Helps RightsLink Publishers Empower Researchers and Strengthen Author Programs Without Adding Staff.
Kudos has announced a partnership with Impact Science, a Cactus Communications brand that offers solutions for science dissemination and engagement with peers, public, and policymakers for wider research outreach.
To say the last 12 months have been challenging is an understatement. But as pragmatic optimists energized by ideas of “what’s next,” we’re drawn to the silver linings from the last year. As ravaging and upending as the pandemic has been, it has also illuminated consumer shifts that are already transforming the future of marketing.
In the last year, the pandemic has forced businesses to rethink everything. Companies have scrambled to figure out how — and even whether — to move forward.
Global advertising and marketing agency Channel Bakers has named Tyler Speer as Director of Business Development and Sales Operations for Great Britain, EU, the Middle East and Africa, announced Joshua Kreitzer, Founder and CEO.
Grace Blue Partnership, the global executive search business, has launched TRANSITION, a free to use online platform providing a place for displaced talent to find inspiration, join its network, and access opportunities.
Kids of all ages are no longer going to school, daycare, extra-curricular, or occupied by babysitters. While the family time and chance to grow alongside their children is appreciated, for many mothers it’s a 24-hour, 7 days-a-week job that has moms everywhere feeling the emotional and physical fatigue.
Manchester-based Inc & Co Group has acquired digital innovation agency Skylab whose clients include some of the biggest names in the sport.
The lockdown has given non-parents a window into just how challenging juggling parenting and work can be. It may be physically and emotionally draining, yet we parents are managing. That’s what we do.
To celebrate Mother’s Day 2020, Advertising Week and Facebook joined forces for AWMoms Table Talk, featuring casual discussions between working mothers in the industry.
Free Trials of the Portland-Based Startup’s GMB Software Helps Businesses Make Important Content Updates and Strengthen Google Maps Presence During COVID-19 Crisis.
The EGC Group has created a 360 pro bono campaign to launch The United Way of Long Island’s new “Community Baby Shower” initiative, intended to help families who are bringing new babies into the world while facing financial hardships that may include poverty or unemployment.
Stephanie Latham currently leads the Technology, Mobility & Connectivity Sales Teams at Facebook; her story for AWMoms is nothing short of a must-read.
Austin Williams, a Hauppauge, NY-based marketing, advertising, digital and public relations agency won multiple awards, including a Best of Show recognition, for its innovative and creative work for ProHEALTH Dental, based in Lake Success, NY, at the 37th Annual Healthcare Advertising Awards.
New Government testing initiative opens the way to fast growth for UK drone industry
Channel Bakers, a global marketing agency, has opened a full-service branch office in the United Kingdom announced agency founder and CEO Joshua Kreitzer.
My story is less of an example of successfully returning to the workplace and resuming a promising career, but more a story of successfully creating, accepting and thriving with “Plan B”.
Rubicon Project (NYSE:RUBI), the global exchange for advertising, and Telaria (NYSE: TLRA), the complete software platform that optimizes yield for leading video publishers, today announced the closing of their previously announced merger, creating the world’s largest independent sell-side advertising platform, poised to capture growth in CTV.
Through the darkness of the pandemic, the idea of someday being able to tell our little boy, Wyatt, about the magic of his arrival is a thought that shines through.
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families.
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families.
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families.
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families.
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and their families.
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and their families.
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and for their families.
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and for their families.
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families.
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and for their families.
As part of our ongoing commitment to telling the stories of industry mothers, we spoke with Carly Hertica. Carly has worked in development and fundraising for non-profits since graduating from Manhattan College in 2012.
As part of our ongoing commitment to telling the stories of industry mothers, we spoke with Gina Garrubbo, single mother and CEO of National Public Media.
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and for their families.
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and for their families.
Two Oregon-based media production companies and their owner have agreed to settle Federal Trade Commission charges that they deceptively pitched “exclusive” advertising placements to small businesses and misled them about when the ads would be printed and distributed.
B2B companies overwhelmingly believe it is essential to bring a sense of purpose to their organizations, but they lack the critical knowledge and capabilities necessary to activate successful purpose-oriented initiatives.
Global advertising and marketing agency Channel Bakers has expanded its headquarters to 14,552 square feet to accommodate the growth of its account service, marketing, and creative services teams in the East Hills office park in Anaheim Hills, announced Joshua Kreitzer, founder, and CEO.
ZAZ Corner will feature different artists and motifs on a monthly basis. ZAZ10TS kicks off the program in February with new media digital work based on a stylistic “nature” theme curated by Lightbox.
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Moms in the workplace shape the future every day, whether it’s at their job or at home, growing future leaders and innovators. Working moms are more than just “mommy” or “boss”. They’re superheroes.
In the business world, Mother’s Day has become a time to critically reflect on the gap that still exists in creating a supportive culture and opportunity for working moms.
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