With an overhauled meaning of the language, what the data marketers are expecting to see will be vastly different. This is one of the major sticking points for those transitioning to GA4.
Chris Cuomo is a television journalist anchor at NewsNation, based in New York City. Chris also podcasts regularly on The Chris Cuomo Project at www.chriscuomo.com.
Ambika speaks to Lindsey Wehking, the head of investigative research at Nonfiction Research, about their research study with TWILL called “The Invisible Weight.”
Tanya Woods is a dynamic, future-forward leader with entrepreneurial edge and successful track record advancing government and industry partnerships to deliver strategic results at scale.
How can advertisers strike the right balance between hitting their goals without overwhelming their bandwidth-strapped marketing teams?
Under Marla’s leadership, the 4A’s helps empower members to drive commerce, spark connections, and shape culture through infinite creativity all while moving the industry forward.
Eric and I discuss Fluency’s evolution, the integration of Muse, a ChatGPT enhanced tool now available in their platform, and the integration of Generative AI into marketing automation.
This panel from Advertising Week New York 2022 explores how standardization around measurement will help create a streamlined path forward.
Bob Liodice is chief executive officer of the ANA. He previously served as executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies
Join Katie as she talks with Momentum Founder, Lenore Moritz on why momentum begins with a moment, finding balance, learning to be present and the new road map for today’s leaders.
Mark Henderson, Director of Corporate Affairs at Wellcome, joins Edelman’s Justin Blake to unpack findings from the 2023 Edelman Trust Barometer Special Report.