Prepare to be inspired by this brilliant list of unstoppable and amazing women. Introducing Advertising…
Region: AWNewYork
Unveiling The 2024 Future is Female Shortlist! Discover the exceptional women selected as this year’s…
This year’s Advertising Week New York (October 7-10) marks the start of an extended partnership…
Future is Female Judges Revealed! In partnership with Spotify, we are so excited and proud…
Group Black, Greenwood Ave, and Lockstep Ventures have partnered with Advertising Week to create NIL+, an exclusive program dedicated to marketing and content opportunities within the Name, Image, and Likeness (NIL) space. This unique initiative will take place on October 8 during Advertising Week New York 2024.
Introducing the all-new Podcast Zone@ AWNewYork in partnership with Sounds Profitable
Before we welcome you to ClimaTech 2024 in Boston, please take a look at this cheat sheet for the ideal event experience.
Join us in celebrating the 20th Anniversary of Advertising Week New York! We’re thrilled to…
In the ever-evolving realm of marketing, small and medium-sized businesses (SMBs) are making remarkable strides,…
Meet The 2023 Future is Female Winners The exceptional number of entries we received made…
Before we welcome you to The PENN District, we wanted to create a cheat sheet…
Announcing the Shortlist for the AWNewYork 2023 Future is Female Awards! The wait is over!…
Meet the AWNewYork 2023 Judges! Meet the extraordinary Future is Female Awards judges for 2023!…
Advertising Week New York Unveils This Year’s New Venue! We are thrilled to announce that…
Advertising Week New York is looking for exceptional leaders, fearless visionaries and trailblazing executives to submit their applications for this year’s Future is Female Awards.
Download the AWNewYork 2022 Trends Report, featuring the best quotes, high-level takeaways and overall highlights from this year’s event.
Visuals are as powerful as language, and they have the power to move the world forward. They impact the way we see ourselves—and the world around us.
Advertising Week 2022 kicked off Monday with gripping insight into the future of digital marketing, hosted by Drew Stein, Founder and CEO of Audigent.
Highlights of the Google & YouTube presence at Advertising Week New York
Tune in to Advertising Week New York to find out about how Google and YouTube are helping to get your business ready to drive results today and build resilience for tomorrow.
When seeking a partner to help navigate the post-cookie world, partners who have relied on cookies in the past are likely to deliver tactics that have been seen before. In contrast, partners who have never relied on cookies will likely provide much more dynamic solutions.
On Monday, October 17, 2022, Advertising Week and Warner Bros. Discovery revealed the winners of…
By Stephanie Gutnik, Global Head of DOOH, Yahoo Does it feel like you’re watching more…
Consumers have shifted towards TV streaming, and quality, in-demand content is following. Here’s how marketers can stand out in the streaming decade.
Marketers that connect with this demo with positive, realistic imagery have an opportunity to combat stereotypes – and gain a competitive edge.
What marketers need to know about the future of commerce from Connected TV.
Introducing a brand alongside performance will require a learning curve. We believe you should never see them as competitive disciplines but as complementary strategies.
Whatever the future holds for TV streaming, one thing is clear: personalization and accountability is key.
The Advertising Week New York 2022 Future is Female shortlist has arrived! With a record-breaking…
Marketers are incorporating DOOH into their omnichannel digital media mix — this means they are leveraging the same audience data, ad buying platforms, and measurement partners that they rely on for their other media channels.
With streaming TV at the heart of their entertainment experience, a robust streaming strategy should underpin any marketing plan that aims to connect with this audience.
Advertising Week New York Reveals Exclusive Web3 and NFT Experiences Attendees at this month’s New…
Saying goodbye to bias in ad targeting isn’t just the right thing to do, it’s also a pretty lucrative business driver for any scaling brand.
Advertising Week New York has a new home in the historic Lower East Side of…
There is no denying that the last two years of the pandemic put health at…
Advertising Week and Warner Bros. Discovery are thrilled to reveal the women of this year’s…
The #AWNewYork Future is Female awards are back! The award ceremony will be held on…
Advertising Week New York 2022 Celebrating the Confluence of Culture, Commerce & Creativity Advertising Week…
Change is happening. A broad spectrum of brands are working diligently to meet the demands of a rapidly-evolving market by connecting with diverse communities of customers and fans.
Ultimately, replacing third-party cookies is about the industry working together to help brands connect with people in a responsible and privacy-compliant way.
As the industry waves goodbye to the cookie over the next two years, the conversations have to move beyond vilifying one data collection methodology while championing another and focus more holistically on actionability as well.
At Advertising Week New York, during the panel “Unicorns of New York City,” Pat Kiernan, award-winning anchor at Spectrum News NY1 led a discussion with business leaders from two of the most innovative businesses, built right there in New York, to tell their stories.
Everyone is fighting for visibility and as one of the most far-reaching and ubiquitous forms of media, advertising is essential for picking up the mantle of lasting change.
As stringent rules become the new normal, brand marketers should aspire to replicate the framework that regulated industries have perfected.
Ultimately, as AVOD’s value and affordability inspire European households to switch to ad-supported content, brands are presented with a golden opportunity to reach addressable audiences at scale.
Those who participate in a balanced collaborative ecosystem will be able to grow addressability across video and TV environments, create new and high-value first-party audiences, and overcome historic silos between linear, digital video, and CTV to measure and value holistically and at pace with modern viewing habits for the first time.
Overall, the data supports how younger people are more willing to travel during this time, and as such hotel chains are making sure they reach them in the places they visit the most.
The takeaways are clear: the sooner solutions like LiveRamp’s Authenticated Traffic Solution are implemented, the more time there will be to test and iterate, providing consumers with the value experience they expect.
Now more than ever, it’s imperative for brands to show that they legitimately support causes that are important to consumers, in ways that are not just “lip service.”
Today there is an increasing dependency on technology partners for you to understand and reach your own customers. Our approach at Microsoft is to give you full control over your data and allow you to leverage that data to best serve your customer’s needs.
If you want to generate deeper positive consumer sentiment (and committed action) year-round, make a sustained investment to activate your brand strength around shared values with your consumers. You’ll see it delivers meaningful business value, while impacting the lives of your consumers and communities.
The emergence of Hispanics into the American mainstream is the biggest business growth opportunity of our time, and the effectiveness of engaging this group in-culture and in-language has never been more important.
This report brings key trends from AWNewYork to life, examining why they are so important, and discussing the potential impact they will have on our industry, our clients, and our target audiences.
While some organizations have deep data on their individual customers, few have the breadth to compete effectively without collaboration. Leveraging your best data along with another company’s best data has become a competitive necessity, giving you a breadth and depth of insight you may lack.
In the week leading up to Thanksgiving and Black Friday, BrandTotal analyzed paid social media ad campaigns for 28 top retailers, including Walmart, Target, Costco, Macy’s, Best Buy, Home Depot, Nike, Nordstrom, and TJ Maxx — here are the findings.
Data is the most powerful weapon available to brands in the streaming wars. Combining strong measurement with curiosity and creativity will allow these brands to compete in this hyper competitive environment.
Models built on anonymous, cohorted data give retailers the ability to target based on category or brand purchases while respecting individual’s privacy, assuming the seed file is excluded from the audience. High quality models can create addressable segments that predict purchases with better than 90% accuracy.
Regional buys, targeting streamers specifically, are quickly becoming the next logical step in a comprehensive media campaign.
What do businesses need to consider when it comes to formulating and executing purpose-driven initiatives, and how can they ensure they remain authentic? Here are a few key qualities and approaches shared by the organizations that are successfully doing so.
The data is quite clear that people want brands to align with their values more than ever before, and even companies that have failed to promote sustainability have bounced back when they have made it their main goal.
Stream with Tubi: A Demand For Purpose Organizations’ purpose-first initiatives should not just be a…
Change The Channel with Us: Let’s Get Streaming Grab a snack and join us in binge-watching the…
For any brand looking to grow with Hispanics, the time is now, and soccer, often called “The Beautiful Game,” is a fantastic way to connect with this audience.
Dark marketing is a useful tool that allows brands to engage with consumers like never before, and will become substantially more important with the absence of third-party cookies.
Audio enables today’s most powerful influencers and beloved brands to deliver compelling content and build deep, meaningful connections with listeners.
A recent Nextdoor survey found that 73% say neighbors are their most important community. This enthusiasm for the neighborhood extends to nearly every aspect of their lives, from how they’re socializing to which businesses they’re supporting.
There’s only three weeks left to stream on-demand AWNewYork content. Get cozy and join us…
Brand loyalty is down. “Genuinfluencers” are in. YOLO is here to stay. Confused? Fear not – here’s how to re-engage with younger consumers, on their terms.
The pandemic took a disproportionate toll on women, but we’ve got the stats – and the solutions – to build fresh brand-led conversations that will work.
TV has converged with digital-like campaign measurement and full funnel outcome-based insights are available across nearly all varieties of TV campaigns.
Get cozy and join us in binge-watching the top streaming choices of the day, powered by…
What is your Metaverse strategy? Whether that question induces your eyes to roll or your eyebrows to raise, it’s sure to be one you’ll encounter from your customer, your boss, or your investors soon. That is, if you haven’t already.
As TV becomes more flexible across channels, as new cross-platform metrics take hold and as advertisers get more comfortable balancing budgets across linear and streaming, we’ll see an even greater majority of marketers manage TV holistically.
It’s never good to put all your eggs in one basket, and harnessing data is opening up fresh ways for brands to reach new people and drive traffic to their websites.
Advertising Week, the world’s largest annual gathering of marketing, media and technology leaders, held the…
After years of ads and interfaces that talk at users, the brands that best empower customers and maximize the benefits of interactive voice experiences will be those that learn to listen.
When it comes to marketing across multicultural audiences such as Black, LatinX, and Asian American Pacific Islanders, it’s imperative to target segments authentically, and that’s what is playing out across the industry today.
With increasing power and cultural cache, today’s biggest influencers are creative powerhouses at the frontlines of a rapidly evolving influence marketing industry.
Amidst an era of incredible change, why has the brand-agency relationship largely stayed the same?
While consumers are out and about in droves and driving around at, or above, pre-pandemic levels, COVID has permanently shifted consumer behaviors, and thus, brands must shift how they are planning and allocating media.
Advertising Week New York announced our ten outstanding winners of our annual Future Is Female…
Our multi-part AWNewYork Twitter Chat series with Nielsen continues with part 3 – The Future of Measurement
The celebrations keep swimming upstream for StarKist’s Charlie the Tuna! Join us a new video premiering at #AWNewYork 2021 celebrating the iconic brand mascot.
Our 4-part AWNewYork Twitter Chat series with Nielsen continues with part 2 – The Importance of Representation in Media.
If you’re marketing to women over 40, take the time to understand what that looks…
And the winners of the 2021 Madison Avenue Walk of Fame are… Liberty Mutual’s LiMu Emu & Doug and Microsoft’s Clippy!
Today marketers have nearly endless choices, but audience time and attention are tight. People are moving away from many traditional sources, and they’re tired of their screens.
We kick off our 4-part AWNewYork Twitter Chat series with Nielsen discussing The Elements of a Great Brand.
According to Pew Research Center, today in the US, seven-in-ten are using social media. Of that group, younger adults are the most loyal and heavy social media users, creating an unparalleled marketing opportunity.
By Steven Piluso, EVP, Managing Director, Strategy, OMD USA If you work in a media…
By Alison Pepper, Executive Vice President, Government Relations, 4A’s – American Association of Advertising Agencies…
Head of Shutterstock’s Rights and Clearance department, Corky Balch, discusses the legality of using famous faces for your next campaign.
TV ads transacted on broad age and gender targets from panel-based ratings as the common currency will soon be in the rearview mirror. The journey is well under way to evolve the measurement currency to meet the needs of marketers and publishers.
Lapin will be heading up a team live interviewing the marketing industry’s top executives about future predictions, the latest trends and much more.
Check out some of the featured speakers who will be on the Tech Lab stage, eager to dive into their predictions and share their learnings.
Which colors work best on screen? How many people should you cast? The answers are…
Advertising Week New York is excited to announce our Future Is Female Award shortlist. These…
Accelerator Program Will Take Place During #AWNewYork Flagship Event on October 20th
Check out some of the featured speakers who will be on the Tech Lab stage, eager to dive into their predictions and share their learnings.
Check out some of the featured speakers who will be on the Tech Lab stage, eager to dive into their predictions and share their learnings.
At the upcoming AWNewYork in-person event, the health and safety of our attendees, partners and…
Check out some of the featured speakers who will be on the Tech Lab stage, eager to dive into their predictions and share their learnings.
Advertising Week New York, happening October 18-21, is searching for outstanding female leaders to apply for…
QuickFrame to become Official Video-As-A-Service (VAAS) Partner Starting at #AWNewYork Flagship Event on October 18-21,…
Your health and safety remain our top priority, and we are working closely with health officials to ensure we have the strongest operating protocols, with the goal of providing a safe and enjoyable experience for all.
You’ve successfully submitted your speaker release. Thank you. Please, take a moment to share your…