Region: AWNewYork

Group Black Partners with Advertising Week to Create Exclusive NIL Content, Programming and Create a First-of-its-Kind ‘Match-Making’ Event

Group Black, Greenwood Ave, and Lockstep Ventures have partnered with Advertising Week to create NIL+, an exclusive program dedicated to marketing and content opportunities within the Name, Image, and Likeness (NIL) space. This unique initiative will take place on October 8 during Advertising Week New York 2024.

awnewyork 2022 trends report

AWNewYork 2022 Trends Report

Download the AWNewYork 2022 Trends Report, featuring the best quotes, high-level takeaways and overall highlights from this year’s event.

Google & YouTube Morning Show

Tune in to Advertising Week New York to find out about how Google and YouTube are helping to get your business ready to drive results today and build resilience for tomorrow.

Illustration of Gen Z people watching television via Roku device

What to Know About Gen Z Streaming Behaviors

With streaming TV at the heart of their entertainment experience, a robust streaming strategy should underpin any marketing plan that aims to connect with this audience.

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Introducing #TwitterPrism

Change is happening. A broad spectrum of brands are working diligently to meet the demands of a rapidly-evolving market by connecting with diverse communities of customers and fans.

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A Reality Check for the Post-Cookie World

Ultimately, replacing third-party cookies is about the industry working together to help brands connect with people in a responsible and privacy-compliant way.

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Lessons from the Unicorns of New York City

At Advertising Week New York, during the panel “Unicorns of New York City,” Pat Kiernan, award-winning anchor at Spectrum News NY1 led a discussion with business leaders from two of the most innovative businesses, built right there in New York, to tell their stories. 

graphic of a dozen digital screens

Taking a Holistic Approach to Reaching Fragmented TV Audiences

Those who participate in a balanced collaborative ecosystem will be able to grow addressability across video and TV environments, create new and high-value first-party audiences, and overcome historic silos between linear, digital video, and CTV to measure and value holistically and at pace with modern viewing habits for the first time.

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Activate Your Brand Purpose to Inspire Consumer Action

If you want to generate deeper positive consumer sentiment (and committed action) year-round, make a sustained investment to activate your brand strength around shared values with your consumers. You’ll see it delivers meaningful business value, while impacting the lives of your consumers and communities.

group of multicultural people

A Conversation with Nestlé on the ROI of Inclusivity

The emergence of Hispanics into the American mainstream is the biggest business growth opportunity of our time, and the effectiveness of engaging this group in-culture and in-language has never been more important.  

advertising week learn new york trends report presented with amobee from Advertising Week Learn

Advertising Week New York 2021 Trend Report

This report brings key trends from AWNewYork to life, examining why they are so important, and discussing the potential impact they will have on our industry, our clients, and our target audiences.

graphic image of hand shake made of data points

Data Collaboration is a Competitive Necessity

While some organizations have deep data on their individual customers, few have the breadth to compete effectively without collaboration. Leveraging your best data along with another company’s best data has become a competitive necessity, giving you a breadth and depth of insight you may lack.

black friday ribbon

Insights on How Major Retailers Prepared for Black Friday

In the week leading up to Thanksgiving and Black Friday, BrandTotal analyzed paid social media ad campaigns for 28 top retailers, including Walmart, Target, Costco, Macy’s, Best Buy, Home Depot, Nike, Nordstrom, and TJ Maxx — here are the findings.

people as data points

Digital Audience Models Don’t All Look-Alike

Models built on anonymous, cohorted data give retailers the ability to target based on category or brand purchases while respecting individual’s privacy, assuming the seed file is excluded from the audience. High quality models can create addressable segments that predict purchases with better than 90% accuracy.

data icons on trees

How Brands Must Prioritize Sustainability

The data is quite clear that people want brands to align with their values more than ever before, and even companies that have failed to promote sustainability have bounced back when they have made it their main goal.

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Dark Marketing 101: What You Need to Know

Dark marketing is a useful tool that allows brands to engage with consumers like never before, and will become substantially more important with the absence of third-party cookies.

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Now Playing: Superpowered Audio

Audio enables today’s most powerful influencers and beloved brands to deliver compelling content and build deep, meaningful connections with listeners.

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5 Things Brands Can Learn from Neighborhood Data

A recent Nextdoor survey found that 73% say neighbors are their most important community. This enthusiasm for the neighborhood extends to nearly every aspect of their lives, from how they’re socializing to which businesses they’re supporting.

pop art image of fashionable woman

How to Keep Gen Z From Breaking Up With You

Brand loyalty is down. “Genuinfluencers” are in. YOLO is here to stay. Confused? Fear not – here’s how to re-engage with younger consumers, on their terms.

woman looking out huge windows

Have You Got HER Back?

The pandemic took a disproportionate toll on women, but we’ve got the stats – and the solutions – to build fresh brand-led conversations that will work.

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If It’s All TV… Now What?

TV has converged with digital-like campaign measurement and full funnel outcome-based insights are available across nearly all varieties of TV campaigns.

computer-aided-manufacturing

Navigating The Metaverse Through Online Community

What is your Metaverse strategy? Whether that question induces your eyes to roll or your eyebrows to raise, it’s sure to be one you’ll encounter from your customer, your boss, or your investors soon. That is, if you haven’t already.

charlie the tuna turns 60

Happy 60th Birthday, Charlie!

The celebrations keep swimming upstream for StarKist’s Charlie the Tuna! Join us a new video premiering at #AWNewYork 2021 celebrating the iconic brand mascot.

Immersion is Far More Than a Personal Playlist

Today marketers have nearly endless choices, but audience time and attention are tight. People are moving away from many traditional sources, and they’re tired of their screens.

woman taking selfie with phone

How Top Fashion Brands are Advertising on Social Media

According to Pew Research Center, today in the US, seven-in-ten are using social media. Of that group, younger adults are the most loyal and heavy social media users, creating an unparalleled marketing opportunity.

covid update by Zefr

#AWNewYork COVID-19 Safety Update

Your health and safety remain our top priority, and we are working closely with health officials to ensure we have the strongest operating protocols, with the goal of providing a safe and enjoyable experience for all.

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