What comes next is bigger than a new tactic; it’s a shift in how we plan, activate, optimize, and collaborate across the open web.
The next wave of innovation in CTV won’t come from more data. It will come from making the data simple enough for everyone to use.
Leif Welch, CEO of JamLoop, joins the show to share his 25-year journey through ad tech and entrepreneurship.
This fusion of data, cognitive science, and personalization gives political campaigns the power to transform passive audiences into active participants.
AI will shape the future of creativity, advertising, and media. But only if it’s built on a foundation that respects the people whose work makes it possible.
Your relationship goes beyond simply selling them a product. You want them to buy from you multiple times.
Christa Pitts and Chanda Bell, Co-Founders and Co-CEO’s, The Lumistella Company, talk about the creation of The Elf on the Shelf.
We were lucky enough to chat with John Ludeke, SVP of Global Marketing at Dr. Squatch, who explains the surprising reason why their mascot is a sasquatch, the one question fans can’t stop asking him, and where we might see the mascot land next in 2026.
SEO has historically been often underfunded and overlooked. But today, both SEO and GEO are business critical.
As marketers shift more budget into connected TV (CTV), identity continues to be the biggest success hurdle for the channel.
David Nelson, co-founder and CEO at Limelight Inc. praises the multifaceted expertise of ad networks in managing the omni-chaos of today’s programmatic space, and offers one critical piece of advice
As pressure mounts for marketers to prove what truly moves the needle, a new frontier is emerging inside Marketing Mix Models: creative effectiveness.
The future of retail media hinges on a single question: Who wins the user?
Agentic AI is eating the world because it tells systems and processes what to do — across your entire stack.
Digital creator Stewart Reynolds – aka “Brittlestar” – joins Edelman’s Jackie Cooper to explore how creators build trust in an era of constant reinvention.
The year 2025 has brought back onto the agenda the legacy systems of measurement and decreasing usefulness under the weight of accelerating signal loss.
Here’s the uncomfortable truth: Every product search that starts inside an AI assistant is one less opportunity for a publisher or creator to influence the shopper.
We’ve just launched our first-ever Holiday Sweepstakes, with ten grand prizes for ten small businesses in ten cities: $10,000 in IRL ad media, each.
CTV advertising is one of the fastest-growing areas of marketing worldwide, and voice commands are the new frontier. It’s not a chocolate bar coming through your TV, but it’s getting pretty close.
A well-designed martech stack leads to better personalization, drives more sales at velocity, and gives clear oversight into the specific actions that move the business.
In this episode of The Sonic Truth, host Scott Simonelli sits down with Nicole Parlapiano, Chief Marketing Officer of Tubi, for a deep dive into the rapidly shifting world of connected television (CTV).
As AI accelerates and marketing budgets tighten, creativity is thriving in chaos, but only when guided by clarity. The boldest ideas are coming from brands that turn evidence into conviction and use data to bring creative freedom.
Marketers cannot overlook top- and mid-funnel tactics if they want to make a real impact in peak shopping season.
Attribution can tell a story. Incrementality tells the truth. And in a world defined by shrinking signals and rising expectations, the truth is what will win the battle for ROI.
The next phase of local ad sales won’t involve chasing the newest channel or adopting the latest acronym.
In a conversation that is equal parts deeply personal and fiercely inspiring, Taylor traces her unconventional career path from Pentagon intern to agency president.
The brands that learn fastest from their failures will be the ones leading the pack by year-end. Start building that capability now, while you have the space to get it right.
Going viral is a sugar rush. Belonging builds enduring brand equity—the kind that keeps you relevant long after the spotlight fades.
The age of the “10 blue links” is ending. Here is how to measure your brand’s health when consumers stop searching and start asking.
This time, the new year is less about what will happen with cookies and more about what happens right now
In this Episode Ren Akinci sits down with Claude Silver to discuss her new book Be Yourself at Work.
Brands that invest in communities, foster dialogue across lines of difference, and tell honest stories don’t just earn attention—they earn loyalty.
The 2025 Go-to Brands List is a reminder that, even in a world obsessed with tech, trends, and transformation, the brands that win are the ones that make people feel seen, supported, and empowered.
The Cheez-It Citrus Bowl will be more than a football game this year. It’s a homecoming celebration for Cheez-It’s beloved, and previously retired, mascot Prince Cheddward.
At its best, this Americana goes global moment isn’t about one side winning. It’s about consumers on both sides of the Atlantic looking for the same thing.
Sustainability needs to taste simple, actionable, guilt-free, and unlock value pools that would be impossible to activate in a world pre-AI and pre-efficiency fever.
Organizations that adapt early will gain an edge. Those that continue to optimize only for traditional search will find themselves increasingly invisible to the intelligent intermediaries shaping tomorrow’s information ecosystem.
As vehicles and mobility become more complex and shopper expectations rise, a new form of intelligent, conversational digital engagement is reshaping how consumers explore, understand, and choose their next vehicle.
As human beings we tend to romanticize the past. A harkening back to times when the world was less complicated.
Once everyone has AI, the real advantage for marketers will come from the data no one else has — both their own and their partners’
The future of influencer marketing isn’t transactional. It’s relational. And it starts with recognising that influencers are brand partners, not adverts.
Jaysen unpacks the evolving “cookie-reduced ecosystem,” the difference between machine learning and true AI, and why the marketers who win will be the ones who embrace curiosity.
With 2025 poised to be the first quarter trillion-dollar holiday season, it’s a time of opportunity for brands ready to embrace the challenge and deliver meaningful, memorable experiences.
Alex Collmer, founder and CEO of VidMob, discusses the intersection of AI and creative measurement in marketing.
Economic cycles aren’t new and many brands have successfully navigated a path through. Those that do have asked and answered the following questions.
Privacy by Design as a Competitive Edge: Embedding privacy safeguards from the ground up—such as differential privacy mechanisms and zero-knowledge proofs—builds user loyalty.
The 2026 World Cup will be the largest yet, with matches spanning stadiums in the US, Canada, and Mexico. Its scale means both the potential rewards and the risks will be greater.
By Peter Wilmot, chief product officer at Shopsense AI For years, holiday shopping has been…
We have spent years teaching AI to sound human. The next step is teaching it something far more valuable: humility.
Join Katie as she talks with Katherine Naylor Pullman, Co-Founder and CEO of Our Third Place about building her career.
Brands are voting with their feet. CPM fees on first-party data are on their way out. And once they’re gone, they’ll be gone forever.
As we enter 2026, one thing is clear. AI may be the engine of modern marketing, but data is the driver’s seat. Those who own it, protect it, and understand its value will lead the way.
World Economic Forum’s Daniel Dobrygowski joins Edelman’s Sat Dayal to discuss the global trust gaps highlighted in the new Edelman Trust Barometer Flash Poll on AI.
What the industry needs to do is to create brand governance measurement so that we have a similar language and framework for this idea.
It’s 27 years since The Experience Economy was written, but it’s only now thanks to innovations like TVOOH that the concept is coming to full fruition.
The future of creativity is neurodiverse. Agencies and brands that embrace that truth won’t just build stronger, more inclusive cultures – they’ll deliver better, more resonant work.
If the deal sounds too good to be true, it’s probably because you’re paying for it somewhere you can’t see.
The future of growth belongs to the leaders, and the CMOs, who understand that visibility isn’t just exposure. It’s equity.
They said I do! Kevin the Carrot has officially wed his longtime sweetheart, Katie, close to 10 years after they first met.
The franchises that find success won’t just be fielding a team to compete; they’ll become a publisher and media platform in their own right. The blueprint for success is already out there. Now is the time for the leagues and franchises to take the ball and run.
SMEs must be prepared to learn and experiment, but they don’t need to sit on the sidelines of programmatic. With the right guidance, they can claim their seat at the table – and challenge the dominance of legacy players with smarter, leaner campaigns.
The AI industry will be stronger if more women are visible making claims, predictions, and statements as freely as men do.
Start saying no, to vanity, to product-first thinking and briefs with no heart. Tell your product team you’ll take it from here.
We sit down with Simon Levitt, Global Creative Technology Director at Imagination, to explore how AI is fundamentally transforming experiential marketing.
Gaming isn’t just a category to consider, it’s a cultural phenomenon that intersects with fashion, music, film, and more. The good news is it’s not too late – brands can show up authentically with custom in game experiences.
Black Friday isn’t just a day for customers to grab the best deals – for businesses, it’s an exercise in testing their systems and proving that they can handle anything that comes their way.
The media lift effect offers a way forward by connecting performance, creative excellence, and media precision into one finely tuned engine.
Retailers have a chance to turn the pet aisle into something immersive, blending data-led understanding with creativity.
Signals, not segments, will define how we buy media, optimize creative, and measure media going forward.
The label ‘influencer’ no longer captures this reality. It reduces a diverse ecosystem into a single, superficial category.
As large language models evolve from summarizing content to performing actions, publishers’ monetization models must evolve too.
Before selecting or evaluating an AI partner, ensure they understand retail’s unique physics by asking these critical questions.
Remember how groundbreaking it was for the 2024 Pop-Tarts Bowl to have not one, not two, but three edible mascots? Game day will reach next-level intensity at the 2025 Pop-Tarts Bowl.
Thanks to the streaming revolution, viewers are turning away from linear TV in droves. Even sports are seeing seismic shifts in how fans engage with content.
The bigger task is strategic: Atlas ushers in the cognitive internet, where brand visibility depends on how clearly you can be read, reasoned with and recommended. The only question is, who will be ready first?
In this episode, Scott Porretti, president of Katz Digital, discusses the evolution of media and advertising, focusing on the convergence of audio and CTV.
We sit down with Jacob King, Senior Vice President of Amex Offers & Digital Media at American Express, for an inside look at how Amex Ads is redefining the commerce media landscape.
We all know markets and media spaces are fiercely competitive and budgets are under the cosh. So, we don’t believe in only instinct to land unfair ideas.
Dennis breaks down why AI-generated content is exploding at unprecedented scale across major platforms, creating volatile new risks around brand safety, misinformation, and transparency.
The world of digital luxury is underserved right now; but it’s also full of potential. Research shows that luxury retailers who can nail customer experience will reap the highest levels of revenue.
Even the most conscientious, emotionally intelligent leaders have blind spots when it comes to truly understanding everyone on their team.
The next phase of AI-driven marketing will be defined by who has the best data.
Erin Fabio joins Ren Akinci for a candid conversation on what it takes to build and scale a marketing agency as a woman in an industry still catching up.
True brand power comes from people talking about you because they want to – not because they were paid to.
While brands are unwilling to relinquish hard-won cohesion, there’s some movement toward pushing against monolithic rigidity, in favor of a more flexible, realist’s approach.
There’s still plenty of creative voices in the industry who think embracing AI is like joining the dark side.
Technology analyst Benedict Evans joins Edelman’s Sat Dayal to discuss the findings from the new Edelman Trust Barometer Flash Poll on AI.
What do we really pay when we buy cheap data? Often, far more than the price tag suggests.
By Romulus Stoian, Regional Director Strategic Partnerships at VIOOH Picture this: it’s Black Friday, 9:32…
When you start with the business challenge—not the technology—you make better investments, unlock faster value, and build solutions that actually scale.
For years, the narrative has been that malls are relics of the past, casualties of e-commerce and shifting consumer habits. But Gen Z is rewriting that story.
Aldi UK’s spunky mascot has been a fixture in Christmas adverts for the last 10 years, dabbling in a bit of everything.
Most healthcare marketers are chasing visibility, and it’s costing them patients.
In a world optimised for clicks, the real opportunity lies in connection. And connection, when it’s done well, is still the most human story we can tell.
With a clear strategy, streamlined process, and creative bravery, brands can be both trend-savvy and authentic.
Display once evolved from fixed placements to programmatic targeting. CTV is evolving in the same way — from static ad pods to dynamic, creative-driven experiences.
The message is clear: contextual is no longer a fallback. It is becoming one of the most sophisticated tools in digital advertising – privacy-first, brand-safe, scalable, and now, emotionally intelligent.
In a noisy, metrics-driven world, brands that master storytelling will do more than convert – they’ll connect. And connection is what drives sales, repeat purchase, and long-term growth.
Brand marketers should explore how real-world influence networks and word-of-mouth hotspots enable more effective omnichannel strategies. Understanding group behaviour is the skeleton key to unlocking full-funnel growth.
Brand lift is an important and under-valued campaign metric. It measures the change in attitudes towards a brand as a result of an advertising campaign.
CMOs may have one of the largest technology budgets in the company, but they are not focused on technology. They are focused on transformative growth.
Dr. Cheryl Robinson discusses definitions of success, the common thread among successful women, medical gaslighting and her remarkable health journey, and how she never lets “no” stand in her way.
The 99th Macy’s Thanksgiving Day Parade will be full of larger-than-life balloons, floats and balloonicles, but one float is making a splash for its extra small size.
While the industry debates Transaction IDs, another transparency signal demonstrates how we can serve both buyer and seller interests: Mediation Auction IDs.
We spoke with Michael Pavone, the CEO and Founder of Philadelphia-based food and beverage marketing agency quench, about what he’s seeing in 2025 so far and what that might portend for 2026.
Every major shift in ad tech triggers a race for control. The rise of artificial intelligence is no different. This time, the prize is data.
Music tourism isn’t just a cultural trend – it’s an economic force. It’s reshaping travel and changing the ways consumers are choosing to spend their money.
When the brand promise and employee experience don’t align, you lose talent, creativity and growth. That’s why the CPO + CMO Power Partnership matters, says Carol-Ann White, Group Chief People Officer at Landor.
The Q3 2025 IPA Bellwether Report arrives at a delicate time, as the market slowly regains its footing after a period of hesitance.
OOH doesn’t just accompany the journey, it moves it. The channel’s strength is simple: physical context that prompts real action, right now.
The 2025 Macy’s Thanksgiving Day Parade is already shaping up to be quite different than previous years when it comes to which brand mascots will and won’t be featured as balloons and floats.
Innovative collaboration creates personalized experiences reaching over 50 million monthly travelers
The return of the Heathrow Bears is being celebrated in an extra special way in their fourth advert.
In a year where politics dominate the headlines, your brand doesn’t need to compete with the noise. It needs to be something people can trust. And trust is built through presence, purpose, and proof.
Jamie Maw, Business Director at Advertising Week, led a round table discussion on transparency and authenticity in digital advertising presented by SonicOrigin.
In this interview, Ivan Doruda, CEO of MGID, explains why the industry’s protective systems have backfired, how this has weakened the media ecosystem, and what advertisers can do to reverse the trend.
As commerce and retail initiatives take centre stage, PrOOH is uniquely placed to drive measurable outcomes – whether that’s influencing purchase intent, reinforcing key messages close to point of sale, or boosting ROI when paired with other channels.
Janina Lundy, EVP of Marketing & Brand Partnerships at Kevin Hart’s global entertainment company, Heartbeat, explores how humor and culture are redefining branded storytelling.
If we use our new skills and tools, combined with great strategy, surprising ideas and expert craft, maybe we can get better and faster at making…you know, things people are actually interested in.
Teams that survive won’t be the ones with the most experience or fanciest portfolios. Original thinking, quick adaptation, and creative edge will matter more than tools. AI won’t replace creative talent.
Reach may open the door, but resonance is what closes the deal. In today’s creator economy, performance is the premium, and it’s time our contracts caught up.
The future of B2B marketing isn’t about brand versus performance. It’s about accountability to revenue outcomes.
With markets populated by near-identical products and differentiation becoming increasingly difficult, it’s not hard to see why brands are turning to mascots en masse.
Drawing from his new book, “The Seven Rules of Trust,” Jimmy shares lessons on transparency, neutrality, and purpose.
Innovative ad formats are an opportunity for advertisers to get their message across in new ways, and to avoid disrupting programming as a typical ad break might.
Thanks in part to recent data collecting enhancements by Media Monitors, radio now possesses additional leverage in market level discussions.
The future of programmatic video is not just more automation or more inventory. It’s smarter, more intentional media buying.
As AI continues to transform this industry, companies need to prepare their teams to thrive in an AI advertising era not just from the top down, but from the bottom up as well.
The hospitality industry’s century-old expertise in relationship-building is translating into media strategies that retail networks would be wise to consider.
How Mindie Kaplan Applied Innovation Principles to Build a Viral Purpose Campaign, and What it Teaches the Industry About Authentic Advocacy
In this episode of AW360 Live, we sit down with Andrew Kyrejko, Vice President and Group Director of Strategy at Momentum Worldwide, to explore how the agency is redefining experiential marketing through a business-to-human (B2H) lens.
By strategically leveraging their e-commerce platforms, big box retailers can win the holiday season – and power growth throughout the year.
For UK marketers, success in uncertain times comes down to clarity: know your audience, measure what matters, and align every action to revenue.
We sat down with Chris Hogg, Chief Revenue Officer at Lotame, to talk about what’s new and what isn’t with AI, why a consistent identity strategy is essential for leveraging the technology, and what marketers should be putting in their data portfolio.
The challenge for marketers is to ride the wave, using personalized, shoppable CTV to capture attention within a high-growth vertical.
From Microsoft to MediaMint, Mindie Kaplan shares her journey through innovation, resilience, and the creation of Million Mammograms, a global movement for women’s health.
It’s important we remember the store isn’t just the finish line. It’s still a touchpoint where influence is still up for grabs. Gen Z won’t be won over by clutter or noise, but with unified, consistent experiences.
The companies that thrive in the coming years will be those that master the balance: creating AI experiences that feel magical in their relevance without triggering privacy concerns. They will be the ones that choose to be helpful, not creepy.
Unless the industry embraces open collaboration and consistent standards, the default solution will always be centralized intermediary control.
In this episode of AW360, Sara Badler, Chief Advertising Officer of The Guardian, joins us to talk about the global publisher’s bold new chapter in the U.S. — from its just-launched “The Whole Picture” brand campaign to its growing programmatic footprint and new revenue streams.
In this episode of AI: Machine-Made Marketing, we’re joined by Asha Shivaji, CEO and Co-Founder of SeeMe Index, to explore how responsible AI is changing the way brands understand and measure inclusivity.
In a country increasingly divided along political lines, the media we consume should strive to maintain balance and fairness.
If AI is a new engine of creative output, the (human) creative must become the emotional alchemist whose role it is to transform raw data into gold.
ontextual continuity isn’t a trend. It’s AdTech 3.0. It applies to both established and emerging brands, and the ones that master it now will own the next decade.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Relying on TV or radio alone, or ignoring the power and measurability of digital, will usually lead to inefficiencies or missed opportunities.
Whether neural data powers more relevant, empathetic campaigns or sparks a new wave of mistrust will depend on the standards we set.
By focusing on these five areas, advertisers can unlock the full potential of the open internet. In so doing, they can make every impression, every signal, and every dollar deliver real business value.
The success of the genre confirms that 50+ isn’t just a consumer group worth chasing — it’s one that the smartest brands can’t afford to let get away.
2025 continues to be the year of brand mascot firsts including the first time a character has ever intentionally lost their two front teeth.
The future belongs to brands that can maintain creative coherence while delivering contextual relevance.
Winning a championship is never about one pass or one game; it’s about consistent teamwork across the season. The same is true for data collaboration.
The brands that will win the loyalty of the next generation will be the ones that show up authentically, contribute meaningfully, and become a part of the community.
Gen Z isn’t one thing and that’s exactly the point. They can be pragmatic and idealistic, ambitious and burnt out, skeptical and deeply loyal when you earn it.
By making sure your tech stack is aligned to support and execute on their visions, marketers will be best positioned to win in 2026 and beyond.
In a world where AI is perfecting every brand’s grammar, who’s perfecting your brand’s personality?
In a market pressured by tariffs, supply chain constraints, and rising consumer expectations, auto brands cannot afford inefficiency in their media strategies.
The next era of targeting belongs to AI systems that see the whole picture — and to the leaders who know how to orchestrate them.
At Advertising Week New York, MasterCard announced the launch of its new Commerce Media Network, positioning the company at the forefront of a rapidly evolving marketing landscape where commerce, data, and digital media converge.
This shift demands a new approach and those who want to stay ahead need to rethink how they reach their audiences. A surprising growth lever in this new reality? The mobile app ecosystem.
Morana shares what sets Bond apart in the loyalty and customer experience space, offers an inside look at The Loyalty Report, and reflects on how brands can evolve to meet rising customer expectations.
In a panel presented by Koddi, Kathryn Lundstrom, Commerce and Sustainability Editor at AdWeek, led a discussion on the integration of programmatic retail media.
Dion Baez, VP Music Marketing at SoundCloud, sat down with artist Honey Bxby to discuss the intersection of culture and brand.
Join Katie as she talks with Obele Brown-West, President of Colle McVoy as they discuss her career path from the Peace Corps to tech to advertising,
Katie Williams, US Chief Marketing Officer at Haleon, joins Edelman’s Jackie Cooper to explore how trust in health is evolving as consumers take more control of their well-being.
At Advertising Week, the message from the room was clear: people are done with promises. They want results.
Platforms like Cinco’s AI Experience Room are paving the way, merging the scale of digital with the warmth of human-like conversation.
In this Q&A, part of the AWPlaymaker Awards spotlight series, Publicis shares how it’s guiding brands to find their authentic voice within culture — from aligning with the right athletes and creators to measuring impact beyond impressions, and shaping the future of modern fandom in a rapidly evolving media landscape.
The Pillsbury Doughboy, one of advertising’s smallest mascots at five inches tall, repeatedly rose to new heights this year.
Nicholas Ward, the President of Koddi, spoke with Nikhil Lai, Senior Analyst at Forrester, about their recent work on running commerce media surveys.
In a panel presented by Chalice AI, brand leaders discuss the practical applications of AI in advertising.
Kevin McGehee, EVP of Advanced Analytics at Horizon Media, explains how brands can cut through the chaos to create a single source of truth.
Andy Schonfeld, CRO at Tatari led a fireside chat with Nick Fairbairn, VP of growth marketing at Chime.
Jenny Haggard, Head of Global Thought Leadership at Spotify, led a panel on the power of fandoms in the advertising and marketing realm.
Christi Geary, Head of AMP Agency (Advantage Marketing Partners), led a fast-paced discussion on thriving in today’s shoppable world—where brand love meets buyer behavior.
Tina DeSarno, Chief IA Officer at MarketCast, kicked off the panel by setting the scene and describing the current issues marketers face.
Lauren Johnson, Deputy Editor of Retail Media and Commerce of Adweek, led a panel on how PayPal is working to uplift small businesses.
A first-of-its-kind publisher-driven initiative brings enterprise-grade infrastructure to agencies, brands, and creators worldwide
An integrated mobile data, location intelligence, content experience, and retail purchase ecosystem enables brands and partners to seamlessly initiate personalized and valuable interactions with hard-to-reach Travelers.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Jason Downie, Global CRO at Making Science, unpacks how applied AI is helping brands cut through fragmentation, personalize at scale, and build cultures of experimentation.
With a marketplace in constant flux, brand leaders are looking to Advertising Week as the place to separate signal from noise, reconnect with peers, and walk away with insights that will actually move the needle.
In this episode of Retail Media Unboxed, Vibenomics President Dave Simon breaks down why the future of retail media is firmly rooted in the physical store.
Is deleting social media comments just “good housekeeping”? Madeline Krasno didn’t think so.
Tom Wilson, Chair, President and CEO of Allstate, joins Edelman’s Richard Edelman to look at how trust in America is shifting from national institutions to local communities.
Advertising Week today announced the debut of the AW Playmaker Awards, a bold new celebration spotlighting the innovators redefining the intersection of sports, culture, brands, and technology.
OtterBox announced their brand mascot Ollie, a fun-loving otter, had gone missing. The brand put out an SOS on Instagram and encouraged OtterBox fans to join in the search via social media in the “Find Ollie” sweepstakes.
Crystal Foote of Digital Culture Group shares how her team uses real-time cultural data and their Audience Resonance Index (AARI) platform to help brands connect with audiences authentically.
Greg Andersen, CEO of Bailey Lauerman, uncovers two distinct consumer mindsets—Pragmatists and Experientialists—and why understanding these audiences is critical for brands navigating today’s polarized marketplace.
Ray Kong, Chief Marketing Officer at Arima, breaks down how Arima’s all-in-one analytics platform leverages AI to create privacy-safe, hyper-granular insights that rival traditional data collection.
In a world where attention is fleeting and personalization is everything, experiential marketing agency Cinco is rewriting the rules of digital engagement.
DMEXCO has undergone an identity change in recent years, from Cologne’s answer to Cannes Lions with all the global hubbub it attracts, to a European-focused, business-first conference.
In this episode of Retail Media Unboxed, Nick Morgan, CEO of Vudoo, reveals how his company is redefining the shopping journey by making every brand touchpoint instantly shoppable.
As the martech industry scrambles to designate the official method for elevating visibility in the AI era, too much energy is wasted sorting competing abbreviations. It’s time to make a choice.
Attribution on its own offers convenience. Incrementality on its own offers clarity. But in tandem, they create a feedback loop that’s both fast and grounded in reality.
Elmwood CEO Daniel Binns shares why purpose still matters—and how today’s most successful brands turn intent into measurable impact. Discover practical advice on staying authentic, designing for attention, and driving growth in a polarized world.
Generative AI is changing how we create and share images, but also how we think about ownership, fairness and credibility.
Remember that SPO is an ongoing process – you’ll want to regularly review performance metrics, adjust bids and budgets based on performance, and test new inventory sources and partners.
Maor Sadra, joins us to unpack why last-click attribution led us astray, how AI is reshaping measurement, and what CMOs must do to future-proof their strategies.
Commerce media’s evolution is far from over, but it’s already clear that it is rewriting the playbook for what programmatic can and should be in the next era of digital advertising.
The market is moving toward systems that are more integrated, more intelligent, and more dependent on clean, connected data.
This era won’t be defined by commercial breaks or rented space alongside this new wave of entertainment — it will be about helping co-create it.
With the right data strategies in place, the TV advertising industry can mirror the agility of its audiences.
More than five decades later, Mr. Owl and the iconic ad are back in a newly refreshed “How Many Licks?” commercial.
In this episode, Ren Akinci sits down with Nathan Friedman, Co-President and Chief Marketing Officer of Understood.org, to explore the intersection of creativity, inclusion, and business strategy.
Zach Gottlieb, founder of Talk With Zach, joins Edelman’s Amanda Edelman to explore how Gen Z is redefining conversations around mental health, social connection, and trust.
Join Katie as she talks with Bethany Eppner, VP of Global Business Marketing, Fandom on her incredible career journey, why you should never say no to a meeting.
The point isn’t to replace the platforms; it’s to widen the focus.
An AI-driven future creates challenges for agencies, especially when it upends the traditional pricing model. But it doesn’t have to be doom and gloom.
What grocery leaders need to do next? It’s about layering creativity, data, and technology into a self-reinforcing system:
The post-pandemic years have seen consumer expectations soar. They demand speed, convenience, and a seamless experience across every device and platform.
From Sundance-screened documentaries to high-conversion brand campaigns, Greg reveals why the “mid-funnel” is the sweet spot where culture meets commerce.
Marketing will taste like AI by 2030. A lot. Buckle up and make friends with these new tools. You will save money and time.
While Walmart’s announcement wasn’t the unlock it might seem, it does spotlight the challenges of an emerging space. And the urgency—and volatility—shaping the retail media landscape today.
Affiliate marketing has always been about partnership. That spirit needs to extend into how we define success, share data, and build for the future.
The outcomes era is about more than retail media inventory or a prioritization of bottom-of-the-funnel performance.
Businesspeople often see lawyers as overthinkers, formalists, and deal-delayers. That’s an unfair generalization; many attorneys just want their deals done.
Instead of asking “what’s the minimum we can do to get this out the door?”—ask “what’s the sharpest, most emotionally resonant idea we can build a world around for our brand?”
Experian’s Debbie Oates explains that there’s help on hand to understand the new tectonic shifts in the make-up of the average UK household, so marketers can avoid being left behind.
In-store audio delivers timely, persuasive messages when intent is already high, shortening the path to conversion and turning passive browsing into immediate action.
The bridge between marketing and finance isn’t built on a false sense of certainty, but on honest, measurable uncertainty that both teams can plan around.
Once you define the problems you solve and for whom, your people can show-up as focused experts not hopeful generalists.
If your brand isn’t building real connections through values, people, and purpose, you’ll be forgotten, no matter how brilliant your product is.
The best brands aren’t just reacting to decisions — they’re part of shaping them.
With improved carbon emissions accounting, updated metrics like ROSÉ we can immediately slow down – and hopefully reverse – our industry’s harmful environmental effects.
Brands need to move from risk aversion to value alignment. Stop worrying about backlash and start focusing on why you’re showing up.
The goal for any business should be to capture today’s demand while projecting and protecting a go‑to‑market narrative that is both clear and consistent.
Wondersauce Co-Founder and CEO John Sampogna shares the secrets behind scaling fast, keeping talent inspired, and staying ahead with AI and emerging tech.
If you love the Mediterranean fast casual chain Cava and consider yourself chronically online, you probably have some familiarity with their mascot, Peter Chip.
Even the Stat Card doesn’t explain the significance behind why this specific jar of mayonnaise weighs 1,913 pounds.
In this episode of AW360, we sit down with Ramsey McGrory, President of Prisma, to explore how the advertising industry can cut through complexity and rediscover simplicity.
Salomé Imedashvili, Director of GSI and Strategic Partnerships at Salesforce, shares her career journey and insights on the evolving role of partner marketing.
According to GWI’s insights on Gen Z’s key spending habits, in the world of gaming and digital media, many Gen Zers don’t hesitate to pay for the extras and customization they want.
Audiences have a very small tolerance for mediocrity, which is why banner blindness is so high – only the very best messages break through the clutter.
If we’re serious about the future of work, let’s escape the binary discourse and learn from the past six years to intentionally chart a more sustainable path forward together.
Advertisers today are navigating changes. The explosion of short-form video and Connected TV (CTV), the rise of AI-generated content and the fragmentation of platforms have made it harder to build reach, ensure quality and prove media value.
Given the growth of soccer as a sport that Americans are increasingly playing and watching, coupled with the local and summer sports marketing opportunities, marketers should be evaluating how they can score next summer with the FIFA World Cup.
The real question isn’t if you should use tactical AI, but how fast you can implement it while competitors are still stuck with spreadsheets.
If you’re a major brand or large agency considering starting an internal production offering, I see two main roads ahead of you.
Digital advertisers are well-versed in the practice of retargeting and the ability to reach consumers who have visited a certain site or looked at a product.
SaaS isn’t going away tomorrow, but its dominance is already under pressure. What’s coming next isn’t a new app. It’s a new paradigm. And the companies that embrace it early won’t just stay competitive. They’ll redefine what it means to compete.
Sam Piliero, founder of The Moonlighters, joins Agency Alchemy to share how he’s shaking up media buying for challenger brands.
On this episode of the AW360 Podcast, Michael Mayton, EVP of Experience Innovation at Bounteous, takes us inside the evolving world of customer experience and brand engagement.
Join Katie as she talks with Renee Ricca, renowned Pilates instructor and owner/artistic director of Renee Ricca Pilates about her career
In travel, where the experience is the product, those are the moments that matter. AI can’t create loyalty on its own, but when it’s used to create meaning, it changes everything.
Gaining consumer attention is a must for any brand, but in a more and more fragmented media world, the industry must seek fresh approaches to break through all the noise and clutter.
Rachel Janfaza, writer and founder of The Up and Up, joins Edelman’s Amanda Edelman to unpack how Gen Z is reshaping politics, culture, and the workplace.
Branded experiences are no longer just “nice to have” — they’re essential for building relevance and loyalty in a saturated market.
We stand at a threshold where technological capability intersects with philosophical possibility.
When leveraged ethically and insightfully, social norms tap into the deep emotional wellsprings of behavioral change —creating room for people to feel more seen and aligned with their values.
The underbelly of programmatic has always had issues like these. Right now, this double game appears to be a remarkably common state of affairs among ad platforms and their clients, and I think it’s time we all looked at it a bit harder.
Viewers of Ralph Lauren’s first animated short film “The Polo Bear Chronicles: Operation Black Tie” can’t deny the Polo Bear has more je ne sais quoi than your average brand mascot.
Adam Biddle explores how a career that started in music marketing—working with legends like Black Sabbath—evolved into leading one of the most forward-thinking social-first agencies in the corporate space.
Verena—whose career spans from Musical.ly and TikTok to launching a voice-first insights platform—shares why the human voice is the most revealing emotional signal.
Join Katie as she talks with Sheila Marmon, Founder and CEO, Mirror Digital on how she built her firm, creating a thriving employee culture, the still untapped power of underrepresented creators, and pushing through against all odds.
Kelsey Russell, media literacy influencer and host of Kronikled, discusses Gen Z’s news consumption habits, what she values in brand partnerships, and why many people believe journalists purposely mislead them.
Significant shifts have been taking place across the media landscape and Late Night TV is certainly at the center of these changes. Standing tall ahead of the late-night shakeup is Byron Allen, Chairman, Founder and CEO of Allen Media Group.
Products (and charismatic CEOs for that matter) alone won’t protect businesses from the inevitable moments when something goes wrong – when tech falls behind, when consumer preferences change, or when market conditions evolve.
We asked loyalty and customer experience experts for their thoughts on how brands can design their loyalty schemes to stand out and maximize the chance of a return on investment.
Women’s sport is especially valuable for its ability to draw in new audiences by broadening the very definition of sports star for half of the population who have been historically underserved.
In 2025, 80% of women still can’t correctly identify a vulva on a diagram. That is a mind-blowing stat, and it’s frankly dangerous that we know so little about ourselves.
While our industry has talked a lot about the benefits of more relevant personalized ads, we haven’t addressed the reality. A whole lot of processes will be affected by creative tech.
The rules of influencer marketing are being rewritten this year.
Brands are more successful when they integrate naturally throughout the process, instead of just popping in and feeling like an ad drop.
Marketers: it’s time to stop debating and start doing. Stop pontificating. Start practicing. Practicality wins.
Characters Catch Feelings in Vita Coco’s “Mascot Love,” the First-Ever Dating Show For Brand Mascots
Beverage company Vita Coco made headlines in July when they announced the debut of “Mascot Love.” It’s their Love Island USA parody “where icons catch feelings” featuring Vita Coco’s own coconut water carton mascot Coco Man.
This year, Franken Berry, Count Chocula and Boo Berry have been brought to life as puppets in the Jim Henson universe to celebrate the company’s 70th anniversary.
AI in marketing isn’t here to just babysit your to-do list; it’s here to partner with your intuition.
Misinformation isn’t just a problem for users anymore — it’s a branding crisis. As media platforms scale back moderation, advertisers are being forced into the role of risk manager—whether they like it or not.
In this interview, McCagg shares insights on creating meaningful consumer connections, building seamless full-funnel experiences, and balancing technological innovation with authentic storytelling and performance benchmarks.
Those who recognize the direction of search and begin adapting to the evolving landscape now will be well-positioned to lead the industry into this next wave.
Before your brand ever said a word, it could have dropped a beat. Not just any beat — the beat.
arag breaks down his concept of “programmable geography,” and shares how data, design, and local adaptation can build resilience in an age of disruption.
Join Katie as she talks with Rhea Lana Riner, CEO and Company Founder of Rhea Lana on how she built her thriving business, creating communities, franchising, lessons for starting and building a business and finding success while giving back.
If you’re curious about the future of contextual advertising, cultural moments, and what it takes to scale new ad products inside a global tech company, this one’s for you.
What does it mean to create an activation that includes everyone? Ruth Mortimer, Global President of Advertising Week, shares her take and offers real examples to guide the way.
This is a living, breathing playbook for those who see experience as a core growth strategy that generates tangible value for brands.
The Future is Female Awards are the cornerstone of Advertising Week’s global initiative celebrating trailblazing women and the allies who support them.
Nick shares why creative constraints breed innovation, how hospitality thinking inspires immersive brand experiences, and why owning the influencer layer is the new frontier.
By Horst Feldhaeuser, Infotools In a world awash in data, it’s easy to assume that…
The open web has a chance to enhance itself. The question is, will advertisers demand a contextual solution that’s built for the future, or settle for one muddling in the past?
We still call it social media, but the way people use these platforms today has nothing to do with being social.
While TV has traditionally been viewed as an upper-funnel activity, with the vast reach of broadcasters a perfect vehicle for driving brand awareness, thanks to these initiatives it is now fast becoming a full-funnel proposition.
By realizing that “nothing else matters” besides new customer acquisition, identifying your ideal customer profile, and deploying proven tactics to acquire more such customers, retailers can ensure their brand’s success, now and in the future.
With each generation having different wants and needs, only two stand out for getting along in the workplace, like a Boomer and their PowerPoint presentation. The two generations? Millennials and Gen Z.
Ben Putley, CEO and Co-Founder of Alkimi, shares how his team is tackling programmatic advertising’s biggest flaws, high fees and low transparency with a blockchain-powered ad exchange.
From creative and strategy to experiential and digital, here’s how key voices from across the industry are interpreting the latest findings, and what they believe marketers must prioritise to navigate the road ahead.
In practice, asking whether outcomes or media quality is more important is like asking an athlete to choose between winning the race and prior training. You can’t really have one without the other.
Whether it’s a last-second game winner, a viral TikTok trend, or a breakout Twitch stream, the path to relevance is no longer about reach alone. It’s about resonance.
During Converge @ Cannes, a group of brand, media, and advocacy leaders broke down why abandoning the LGBTQ+ community is not just a moral failure—it’s a catastrophic business decision.
What role do brands play in shaping those emotions to begin with?
The content arms race isn’t going away. But if brands want to thrive—not just survive—it’s time to rethink the systems behind the stories.
Whether it’s through purpose-aligned storytelling, wellness-infused activations, or simply giving people permission to breathe, the most resonant brand experiences this year felt human.
The evidence is clear: companies need to invest in apps as a way to own relationships with existing customers and grow user acquisition initiatives.
Experiential marketing, at its best, is not a standalone tactic. It’s a strategic pillar that shapes perception, deepens engagement and fuels brand storytelling across every channel.
Mental health is no longer entirely taboo, but there’s always more to do. We’re on the right track, but we must push even harder to change hard-to-shake perceptions.
A sophisticated, multi-faceted approach is not just a future possibility but a present necessity for marketers seeking true impact and sustainable growth in a complex, non-clickable world.
Mori Taheripour discusses how to negotiate fearlessly, finding greater meaning in life and work, and living authentically.
Interactivity on CTV won’t scale on ambition alone. It requires thoughtful design, resilient infrastructure, and a relentless focus on the viewer.
As social media drives more of our culture, risk-taking will become a necessity that brands can’t afford to ignore.
Brands that succeed in the era of AI discovery built to be remembered by both people and machines. That’s what it means to be timeless now.
Adtech is the dynamic bridge connecting advertisers to tech-enabled audiences, constantly evolving with consumer behaviors and technological advancements.
With a cautious but optimistic approach, marketers can not only withstand the perfect storm; they can chart a path through it. Growth is still possible, even in the unpredictable economy of 2025 and beyond.
Join Elizabeth Kiehner, Chief Growth Officer at Nortal, as she explores the intersection of transformation, trust, and technology.
What if we told you these General Mills icons are partnering with The Jim Henson Company to celebrate the company’s 70th anniversary as cereal puppets?
Faster, fairer cash keeps risk-taking alive, funds better journalism, and ensures that the next big platform can be built in Shoreditch instead of Silicon Valley.
Legacy publishers have always known how to tell stories. But today, storytelling alone isn’t enough. To thrive, they must also engineer how that story is experienced across platforms, formats, and communities.
By moving beyond brand building messaging, retail media networks need to cultivate meaningful relationships with consumers, understanding their individual preferences and needs to deliver tailored content and offers.
The brands that thrive on social won’t be the ones chasing trends or chasing likes. They’ll be the ones that connect content to commercial impact and prove it.
The marketers who take the time to understand, respect, and speak directly to women—across generations—are the ones who will build loyalty, love, and long-term market share.
How does a company like Old El Paso, which has previously never had its own brand icon before, get into the mascot game? Find out!
In this episode, Rupert Pick—co-founder of the experiential agency Hot Pickle—joins us to share the story of how a Marmite pop-up store launched a 15-year journey creating unforgettable brand experiences.
Clare Turner, Chief Commercial Officer at Pearl & Dean, shares her journey through three decades in cinema.
Consumer AI is no longer a nice-to-have—it’s central to everyday life. But monetization lags: this is marketing’s moment to bridge utility with emotional connection.
For marketers in the retail sector, the implication is clear: to drive engagement, build credibility, and foster loyalty, it’s time to rethink the role of the mall in your strategy.
As your brand looks to the future, know who you are, stand strong by your value commitments, and don’t fall into the trap of risking long-term brand meaning.
We work in an industry that shapes how people experience the world, and we know that comes with responsibility. Let’s bravely think about what we can do about loneliness.
Pablo’s Joint Managing Directors unpack what it truly means to lead with humility, structure an agency for speed and soul, and why sharing a leadership role has been their secret weapon.
The future of brand growth depends on how well we illuminate, support, and activate the mid-funnel. That’s where minds are changed. That’s where momentum is built.
If marketers are going to consistently see less traffic from Google, then ensuring more of their existing traffic converts is paramount – especially as relying on paid traffic is inherently inflationary and difficult to predict.
Join Katie as she sits down with Joanna Jordan — Founder & CEO of Central Talent Booking, one of the world’s premier celebrity booking firms
Join Owen Griffiths, Commercial Revenue Director at The Sun, as he shares how one of Britain’s most iconic media brands is evolving across platforms.
In a world where AI can churn out content in seconds and mimic nearly any tone, one thing remains irreplaceable: lived human experience. Emotion isn’t coded — it’s felt.
We’re entering a new era—one where simplicity, speed, and measurable results matter more than scale alone. And with today’s tools, they’re achievable.
The 50+ population isn’t just weathering economic anxiety — they’re thriving in it.
Even if only a small portion of viewers stick around for a 15-minute video ad, that group becomes more clearly defined as high-intent users.
In this episode of the AW360 Podcast, we sit down with Richard Exon, Co-Founder of London-based creative agency Joint, for an expansive conversation on where the creative industry stands in 2025.
Lasting impact comes from seeing customers as individuals and designing experiences that reflect how they actually engage. That’s how brands stay in tune—and stay in business.
When internal marketing teams have access to platforms that can concept, launch and optimize campaigns in real time, the question becomes: what value is the agency adding?
We sat down with Cindy Chow of Alibaba during Viva Tech in Paris, to discuss about the future of commerce and retail, in light of what AI does and can do. Here is our exchange.
The streaming revolution is far from over. In fact, with these new tools and strategies, it’s only just beginning and we have built the engine to power this.
The competition is no longer just about selling products; it’s about owning the digital real estate where consumers spend their time and attention.
The internet first met Sarah V on May 22, 2025, through skincare brand CeraVe’s social media accounts on Instagram and TikTok.
Latino US Day has cemented its role as one of the most meaningful and strategic moments within the Cannes Lions Festival — celebrating the power, presence, and progress of Latino talent across the creative and marketing industries.
The future of marketing leadership will depend on professionals who can assess AI output critically, flag hallucinations, and blend automation with human insight and judgment.
The integration of shopping into discovery-driven environments is making the path to purchase more intuitive, entertaining, and, ultimately, more effective.
Are you attracting customers or just collecting contacts? By Danny Shepherd, CEO of Intero Digital…
Brands that lead with clarity and courage will win the next decade. Not because it’s trendy. Because it’s true.
The sentiment at Cannes was one of grounded optimism. There’s growing alignment around the need for outcomes, better measurement, and AI integration.
The BBC just dropped its campaign for the UEFA Women’s Euros 2025, and it’s not just a promo — it’s a pulse-check on the future of football.
This is your space to meet, create content and plan. A place where meaningful relationships start. And it’s all happening inside the biggest event in the industry: Advertising Week.
This isn’t just another industry event—it’s where business gets personal, ideas get real and the smartest people in the business come to make things happen.
Is technology going to help us all to be healthier and, especially, more caring, as we deploy advancements like GenAI and AI agents?
We are heading toward a future where a headless martech ecosystem, built on four to six interconnected platforms and orchestrated by AI agents, could run multi-billion-dollar campaigns with just two or three operators.
True curation could begin behind the scenes, by shaping impressions at the placement level, by dynamically adapting pricing to specific buyer needs, and by processing decisions at scale.
Let’s focus on what matters: insights fueled by data, strategy that responds to human needs, creative that connects emotionally, and measurement that proves we are on the right path.
During Advertising Week’s panel “Prime Time for Outcomes and Creativity,” co-hosted by Happydemics and Olyzon, experts from brands, adtech, and measurement shared how CTV is becoming a critical channel.
For retailers, understanding the vast capabilities of in-store display screens, as well as the unique data sets available within the store, should enable them to offer brands much more.
PopIcon tracked down the six stop-motion animated “Must Cinnadust” spots on Vimeo and watched them all.
Today, brands must focus not just on the stories they tell, but on how they make people feel – and why they matter. For Gen Z, this means stories that are visually bold, co-created, culturally tuned and tech-enhanced – with substance at their core.
The brands that endure are those designed to be both valuable and resilient — to attract investment today and withstand disruption tomorrow.
Louise McEwen, CMO of McLaren Racin joins from Cannes Lions to discuss how her brand builds emotional connection with fans, drives cultural relevance, and balances heritage with innovation.
By Christina Cubeta, CMO at Scope3 In 1954, the first International Advertising Festival was launched…
Taylor Swift didn’t just reclaim her masters, she rewrote the modern marketing playbook.
The transformation of Westfield World Trade Center’s media network illustrates a new era in out-of-home advertising in transit hubs: one where technology, immersive art, and brand identity converge to create dynamic, high-impact experiences.
Ren Akinci is joined by Professor Joseph Fuller, a leading expert on workforce strategy from Harvard Business School.
Whether you’re looking for a good laugh, some design inspiration, or a stellar brand partnership, here are 10 LGBTQIA+ creators I personally can’t wait to work with.
The challenges of globalization are not insurmountable, but they require a strategic approach that balances local knowledge with global ambitions.
Your social presense, the signals, stories, platforms, and people that link you to your audience, is your commercial advantage. But only if you build it intentionally.
As you demand work of your teams, leaders: do what you can to make the work align with what they truly care about. There is the crux of work being labor and work being creative. We are both.
In our kickoff episode, Mariah wrangles the crew—Katy, Nate, and Sean—for a casual debrief from the Côte d’Azur.
We asked leading voices from across the creative landscape what they’ll be watching for on the Croisette.
Ultimately, data should empower decision-making, not complicate it. Marketers don’t need more numbers; they need the right intelligence and the right timelines.
It’s no surprise then that B2B companies with a strong brand command a 46% higher market share and can often charge a premium.
As ongoing interactions lead to higher levels of trust, AI companies can begin to come together and foster the synergy needed to develop effective security solutions.
An Exclusive Celebration of U.S. Latino Power in Marketing and Creativity!
Being valuably different, and not focused on being better, is the key to being a brand that stands the test of time.
The message is clear: programmatic audio is no longer a niche channel.
It’s clear that the consumer information paradigm will continue to shift. The question is: Is your audience data strategy ready to keep up?
Whether it is Hollywood, Madison Avenue or Wall Street, it all starts with a great idea. That is what networks are looking for – something new, different and unique.
Privacy isn’t something happening to advertising; it’s happening to consumers, impacting them in ways they may not even realise, sometimes as simply as the browser they’re using.
The ad market may be facing economic challenges, but connected TV is bucking the trend. Advertisers here can forge a path of their own, delivering rich, at-home and interactive experiences to audiences hungry for more.
So if your current creator strategy still hinges on the loudest voice or the biggest audience, it might be time to turn the page. Because the tastemakers are back. And they’re already shaping what’s next.
As Cannes Lions 2025 kicks off, one thing is certain: the conversations won’t just shape headlines, but help define the next chapter of advertising. Industry experts weigh in.
Marketers should have more confidence in their ability to demonstrate how their brand influences pricing.
You either have health and wellness value in your brand or you don’t. If you do, then it’s time to determine how to incorporate this into your brand marketing and PR.
YouTube isn’t falling short on investment on its own accord. It’s just being under leveraged by systems that were built for a different era of media.
Creators are not just amplifiers of culture, they are efficient, scalable, and sales-driving partners. And the data proves it. But only if we treat them like the media force they’ve become and measure them accordingly.
Stephen Beck, Founder and CEO of Engine Digital, joins the AW360 podcast to explore what it takes to spark meaningful innovation inside large, legacy organizations.
The next wave of media buying won’t be layered on top of our tools. It’ll be built into their core.
Auto buyers aren’t just scrolling; they’re searching, comparing, and deciding. And some of the most influential moments in that journey increasingly happen beyond the walled gardens.
Q&A with José Antonio Martínez Aguilar (JAMA), Global CEO of Making Science
Over the past decade, influencer marketing has grown from a fringe experiment to a cornerstone of brand strategy. The human element of this business is at risk of being overshadowed by the allure of AI.
In this episode, we’re joined by Lina Tonk, Chief Marketing Officer at Recurly, the leading subscription management platform helping brands unlock recurring revenue at scale.
Scaling a small business isn’t about just keeping up—it’s about recalibrating everything on the fly, without losing what made your brand matter in the first place.
James shares how imagination and creativity drive real business transformation—from branding and content strategy to AI-powered tools.
The city of Akron, Ohio was treated to a once-in-a-lifetime sight on June 3, 2025. The 100th anniversary of the first-ever Goodyear blimp flight in 1925 was celebrated with all three Goodyear Blimps taking to the skies together.
Join Katie as she talk with entrepreneur, social media influencer and “The Feel Good Foodie”, Yumna Jawad on her amazing journey
The current economic uncertainty presents brave brands with a golden opportunity to stand out from the crowd.
Emotional intelligence puts the human back in marketing, helping brands cut through biases and connect meaningfully.
By embracing this role and the principles of data storytelling, we can create more impactful, persuasive, and memorable campaigns.
When platforms extract value from communities without consent or reciprocity, they recreate the logics of empire.
On this International Day of Women’s Health, we’re not just acknowledging the challenges – we’re spotlighting the voices of women who are transforming their experiences into action to change the future of the workforce.
By tapping into emotions of ‘play’ ‘pleasure-seeking’ ‘belonging’ and significantly we have the opportunity to shift these fans to the ‘passionate’ end of the scale, which will ultimately provide a more substantial commercial opportunity.
Digital marketing is powered by fossil fuels. It’s time we started counting the clicks that cost the planet.
With a career spanning top roles at SiriusXM, Stitcher, Earwolf, Maximum Fun, and the BBC, Colin has been at the forefront of shaping the podcasting industry.
Marcela “Mele” Melero, Chief Growth Officer of Dove Personal Care North America and Dove Masterbrand, joins Edelman’s Smita Reddy to explore the ways brands can stay relevant in the modern age.
AI will give us speed and knowledge. Brands need to decide how to use these super-powers. And that’s a profoundly human decision.
It’s time to step out of Google’s shadow, be proactive and start delivering truly game-changing omnichannel advertising.
IF we care about accuracy, transparency and effectiveness, we must adopt a model that gives credit where credit is due. One that reflects the real contributions of each channel, including those without IDs.
By focusing solely on the spectacle of top creators, marketers are missing out on the true engine of influence within gaming: the vast, peer-to-peer networks and digital communities that quietly dominate the creator economy.
The question is, where might Amazon further grow those ad dollars? Some have speculated that Amazon’s recent decision to launch an AI-driven Alexa+ service may pave the way for an ad-tiered Alexa experience.
Connected TV is revolutionising the media landscape, driving digital transformation and shifting viewer behaviour. As a look at the recent TV Upfronts shows, its impact is set to reshape advertising in its own image.
Where do you start when designing event formats that resonate across different markets while honouring different countries’ cultures?
As Newsweek continues to evolve, its vision remains steadfast: to set the benchmark for trusted journalism in the digital age.
In this episode, Allison joins, Ren Akinci, to talk about what most companies get wrong about parental leave, how to support both managers and employees through the process, and why leave isn’t just a benefits issue—it’s a leadership and retention issue.
The state of women in the workplace, including the evolution of female leadership, reversing the joy deficit, the eight spending styles of women, combatting burnout and prioritizing health and well-being.
As AI will help us do our current job better and better, my wish for all of us, humans, is to be knowledge seekers, social capitalists and challengers. Always.
Consumers are looking for brands to help them reduce negative consumption behaviours and guide experiences to make sustainable living easier.
Snapchat lets brands connect with audiences in a way that feels personal, interactive, and natural, like chatting with a friend. In an age of polished perfection, that kind of authenticity is what truly converts.
Ben shares his fascinating journey from UBS to influencer marketing, and how his experience led him to tackle one of the industry’s biggest blind spots
Planning around propensity, not persona, means the messaging is more relevant and consistent from the very top of the funnel to the bottom. Not brand or performance – just marketing, executed with purpose.
The tired consumer isn’t unreachable. Reach them with a tangible shift towards respect and understanding. If you can be that kind of brand, you’ll matter—now and long after the headlines shift.
Though AI will never replace creativity, there are plenty of areas where it does excel over humans—like identifying patterns, predictive modeling, or processing massive amounts of data.
Keebler has announced the return of the Hollow Tree via a new activation starting May 7 and coinciding with the launch of the new E.L. Fudge Choco Vanilla cookies.
There are a number of factors advertisers can change, and they all add up to a dramatic improvement in CTV ad relevance.
Push forward, stay aggressive but flexible and always know the sun will rise tomorrow, even if ROAS doesn’t.
We sat down with Rob Rakowitz, Head of Marketing at Vidmob, to talk about how CMOs can find a path through current economic challenges, and why creative data is so important to brand growth and competitive leadership.
Virginie shares why building trusted, data-led partnerships is key to thriving in a fragmented media landscape, and why marketers should stop measuring what’s easy and start measuring what matters.
Automation has opened up incredible possibilities for marketing teams. But with great power comes great risk of sounding like every other brand in the feed.
Brand safety isn’t just about protecting your reputation—it’s about empowering your brand to thrive, innovate, and lead with confidence.
By creating connective tissue between message, medium, and moment, we unlock the kind of storytelling that earns attention and action.
The real question isn’t whether brands should embrace unhinged marketing. It’s how far they’re willing to go.
In an era dominated by endless short-form content streams, algorithm-driven feeds and AI-generated matter, people aren’t just tired – they’re tuning out.
Smart automation choices amplify human capabilities, turning good content strategies into great ones through consistent execution and data-driven refinement.
Antonio Zappulla, CEO of the Thomson Reuters Foundation, joins Edelman’s Justin Blake to explore the urgent challenges facing independent journalism in today’s volatile information landscape.
Shanil shares his expertise on the latest trends in CTV and digital audio measurement, the biggest challenges brands face in attribution, and how advanced tools like Veritonic are changing the game.
We sat down with the Maestro, for a few questions about him and an industry in desperate need of change, if it wants to survive and serve global fans, the broader community and the planet.
We spoke with industry experts to explore how sensory marketing can breathe new life into customer interactions.
Whether at spring time or at any time throughout the year, it is important for marketers and their legal and compliance colleagues to plan regular check-ins to review and refresh their mobile marketing program compliance, ensuring this powerful marketing tool is set up for success.
An always-on content strategy—which reflects a brand’s values—is key toward ensuring you stay connected with audiences so they feel top-of-mind.
Google’s latest announcement on the future of third-party cookies has sparked a mixture of frustration and renewed urgency across the ad tech sector. We asked leading technology and media experts for their responses to Google’s decision.
Here, steps you can take to shift from generalized, siloed effort towards specific, shared impact.
Playable ads are a game-changer, offering an interactive, memorable experience that not only captures attention but also drives real ROI for advertisers.
AI is rewriting how marketing work gets done. But unless we think critically about who benefits, we risk reinforcing old inequalities with new technology.
We are no longer at the beginning of the AI journey. We are in the development phase. AI is being integrated into the foundation of every modern business, improving how work gets done and value gets created.
Tried-and-true tactics like upfronts still have a place, but more nimble buying can help brands sustain the kind of performance they need to thrive.
Choosing the right MMM tool requires balancing cost, usability, and analytical depth. By carefully evaluating these factors, you can select an MMM partner that aligns with your business objectives and enhances marketing effectiveness through data-driven decision-making.
By deepening their understanding of youth passions and fandoms, marketers can foster engagement that is not only meaningful in the present but also lays the groundwork for future brand affinity.
Shifting from traditional lead generation to genuinely influencing revenue isn’t just beneficial; it’s essential for marketers today.
Matt shares how Athletics helps brands navigate a rapidly evolving creative landscape—from building “living” brand systems to embracing AI not as a crutch, but as a creative co-pilot.
For Earth Day, Ren Akinci sat down with Natalie Flores, founder of NourishLA, a community-powered nonprofit tackling food waste, hunger, and local sustainability in Los Angeles.
Join Katie as she talks with Lauri Kien Kotcher, CEO of quip for a conversation on her unique career journey, embracing challenges, her midfielder mindset, navigating career moves, networking, and calm leadership.
Confidence isn’t just a nice-to-have right now—it’s essential. And brands and their marketers are at the heart of rebuilding it. It’s more than just putting out the right messaging.
AI must be more than a value proposition or marketing message–it should drive true business growth. CMNs ready to lead in this space must go beyond theory and take clear, measurable action.
There is no denying that digital publishers will face disruption in the coming years, and not all will be positive. However, the publishing industry has weathered intense technological changes time and time again and survived.
By Heather Taylor, Editor-in-Chief, PopIcon If any one brand mascot should be blown up, it’s…
America’s isolationist policies are also prompting a growth of patriotic consumerism elsewhere, which is bad news for Brand America, and for American brands.
Whether it is a marketing campaign that shifts paradigms or a digital strategy that redefines customer engagement, the fusion of AI efficiency and human originality promises a future of boundless creativity.
As experiential marketing evolves, the brands that will stand out are those that treat taste not as an extra, but as a foundational element of storytelling.
As the industry evolves, the most effective platforms won’t choose between generative and predictive models — they’ll find the right role for each.
Five years ago, the world was reeling from the COVID-19 pandemic. With billions of people forced to make drastic changes to their lives, few industries were subjected to greater upheaval than retail and ecommerce.
Whether you’re a die-hard fan or a data-driven strategist, this episode explores why sports are no longer just entertainment—they’re an economic and cultural force.
Discover the power of home screen advertising, how brands can tap into real-time audience insights, and why smart targeting on smart TVs is the future of impactful engagement.
Partnerships have often been misunderstood and seen primarily as a badging exercise, but they offer so much more than that. The more brands embrace and embed themselves into festival environments, the more they see what they have been missing.
With the pressure on new CEO Fernandez to improve performance, I wonder if increasing creator/influencer marketing is the right tactic for the company today.
James shares how streaming is transforming TV, why outcome-based measurement is on the rise, and what marketers need to know about identity, transparency, and the next wave of addressable advertising.
Karthik Ramanna, Professor of Business & Public Policy at University of Oxford Blavatnik School of Government, sits down with Edelman’s Satyen Dayal to talk about his latest book, ‘The Age of Outrage.’
This week, Ren Akinci is joined by Ahna de Vena, a Sleep and Performance Specialist who has spent over 20 years helping high-performing leaders and teams rethink their relationship with rest.
In this episode of The Sonic Truth, we dive into the evolving world of AI-driven audio advertising with Stas Tushinskiy, CEO & Co-Founder of Instrumatic.
For agencies, the challenge isn’t simply to adopt AI tools, but to redefine how we think about creative work in a world where these tools are part of every brief, brainstorm, and brand system.
or brands that plan smart and stay agile, the field is wide open. It is time to be bold, take risks and leave lasting impressions that drive brand loyalty, sales and long-term consumer relationships.
As AI-powered contextual advertising continues to evolve, one key question remains: Are your partners embedding their full adtech universe, or just scratching the surface?
For many brands, the real challenge is balancing the desire to disrupt with the need to be relevant. Disruption for its own sake rarely leads to long-term success.
With PayPal Ads officially launching in the UK, Henry gives us a behind-the-scenes look at the global rollout, key lessons from the U.S. debut, and what sets PayPal apart in the crowded commerce media landscape.
In a time when many are retreating, choose to stand firm, not because you have to, but because it makes you better. And for any business navigating these choices, my advice is simple: find what you truly believe in and build from there.
As the industry continues to innovate, one thing is clear: The golden age of travel isn’t behind us—it’s being reinvented, one luxury partnership at a time.
Join Katie for an inspiring conversation with Peyton King about our fascination with women in sports, the power of data, navigating health challenges, and tapping into creativity in unlikely places.
To effectively reach social-light consumers, brands need to take a data-driven approach to refine their media strategies.
Google might still be the king for now. But TikTok and Instagram are coming for it among users desperate for answers.
The wave of innovation currently reshaping emotional response measurement replaces such crude techniques with highly sophisticated technologies and processes that enable emotion to enrich demographic data and provide a fuller understanding of how people react to creative output.
On this episode of the AW360 Podcast, we sit down with Eric Weisberg, Global Chief Creative Officer at Havas Health Network, to explore the creative awakening transforming health and wellness communications.
As AI continues to evolve, the importance of clean, ethical, and well-managed data will only grow. The time to act is now—because if your data is dirty, your strategy is already broken.
We recently caught up with Nickolas Rekeda, CMO of global native advertising platform MGID, who joined us from his home in Kyiv for a humbling discussion on the pressures of working when every day might be your last.
The best agencies aren’t just winning pitches. They’re building trust. They’re engaging clients long before a formal process begins, proving their value beyond the work.
Combining agility with strategic vision, placing an equal emphasis on long-term vision and short-term adaptability, and integrating the best external talent available – these are the keys to success for founder-led businesses.
As we strive to better people’s lives, it’s essential that our actions and policies consistently demonstrate a commitment to creating a more inclusive and equitable world.
Ultimately, AI has brought about a revolution in how advertising is created and delivered. It is both enabling faster ideation and creation, inspiring new directions, and even making it possible for advertisers to leverage new channels that reach audiences who had previously become unreachable.
Approaches to brand-safe media buying need to be employed strategically across an advertiser’s plan – not just as point solutions for specific campaigns.
Through humor, insight, and personal anecdotes, Whittaker offered a masterclass in how storytelling can cut through complexity, connect with people, and prepare brands for a future shaped by machines and data.
Hotels.com recently teased that something big was coming via TikTok this April — and that something, as it turns out, is a brand-new mascot named Bellboy.
While these experts may not have a crystal ball to see how the combined holding agency will ultimately play out, their collective opinion definitely skews towards the negative for the talent, clients and creative output.
The real benefit of AI isn’t about saving dollars—it’s about saving time, unlocking ideas, and empowering people to be more inventive, more human.
The growth potential of open web publishers will lie in the amount of work they can put in. It’s going to take adaptability, proactive engagement in data strategies, and a willingness to evolve.
Brands help their cause by combining a memorable ad with frequent logo exposure during the game, connecting the emotive feel of an ad with rational logo recall as well.
From privacy and data ethics to job disruption and creative dilution, AI in marketing is not without its complications. Here’s a closer look at the challenges marketers, businesses, and society at large must grapple with as this technology evolves.
Brands that integrate privacy by design today will future-proof their products and create stronger, more trusting relationships with the consumers they serve.
Education-led marketing is a smarter way to connect with buyers, build lasting relationships, and drive real results. Ultimately, brands that make this shift don’t have to fight for attention. They stand out because buyers seek them out.
How should innovators think differently in this fluid world?
As content creation abilities and consumer expectations continue to evolve, it’s becoming ever more essential for brands to be bolder and embrace a new approach.
In an era where algorithms anticipate our next move, waiting around for customers to ‘discover’ your brand is an invitation to be overlooked.
Without the right information, education and level of engagement, sustainability will always just be a buzzword that’s thrown around as a supposed point of difference for brands.
The great data reset is here. The only question is: Will advertisers fight it, or will they rethink their approach and establish privacy as the foundation for sustainable growth?
The future of marketing is here—and it’s accessible, practical, and built for businesses like yours.
For small and medium-sized businesses ready to grow smarter, retail media isn’t just an option—it’s an opportunity.
Is your video ad partner providing comprehensive campaign logs? Trade Desk and Google don’t do this, which amazes me. Why don’t buyers demand full transparency in real-time?
In an increasingly crowded streaming landscape, FAST offers advertisers a rare combination of scale, affordability, and precision.
Search offers a far less tactical, far more meaningful way to connect with consumers than it once did when the world seemed simple and Google’s algorithm was the main factor to navigate.
For the first time, advertisers and agencies can directly compare campaign performance on ReachTV to other publishers across screens, via Nielsen ONE Ads.
