DATA

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3 Reasons Search Data Should Be Your Top Priority in 2023

With the clear value search data can demonstrate, brands that place it front and centre will gain a clear view not only of a moment in time, but also – crucially – of predicted consumer behaviour in 2023 and beyond.

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How Cinema Became Measurable

The cinema advertising transformation is very much still underway. As they say in the ‘biz, the camera is still rolling.

Stay home. People work and meditate in room.

Under One Roof: Know Me, Know My Household

Understanding household composition, from occupant life-stage to individual habits and preferences, is the new battleground for data integration and interpretation.

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