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How Cinema Became Measurable

The cinema advertising transformation is very much still underway. As they say in the ‘biz, the camera is still rolling.

Stay home. People work and meditate in room.

Under One Roof: Know Me, Know My Household

Understanding household composition, from occupant life-stage to individual habits and preferences, is the new battleground for data integration and interpretation.

Four Fundamental Shifts in Advertising & Media cover page

Four Fundamental Shifts in Advertising and Media

In the wake of the pandemic, brands must navigate complex and sensitive issues, from intensifying political polarization to calls for social justice and a looming economic recession. Meanwhile, whether it’s the deprecation of the cookie or the launch of new platforms, technological change is accelerating.

Customer Persona and User Behavior Concept stock illustration

The Power of Personalization without Prying

Using a few simple generic attributes like time, location, and genre, it’s possible to deliver dynamic and personalized content that aligns with a listener’s interests and immediate circumstances.

Digital eye data network cyber security technology

Creepy by Any Other Name Is Still Creepy

Because creepy is still creepy by any other name, the cookie is not coming back. But adtech companies, advertisers, and publishers do not need to cry over spilled milk.

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