DATA

Why Data Collaboration Will Spell Marketing Success This Festive Shopping Season

For those looking to maximise opportunities during this retail Golden Quarter, it’s important to strategically enhance the business’s ability to engage in data collaboration. This will allow them to fully access customer insights available within privacy-focused clean rooms and across the full variety of channels and data environments. Securing long-term and effective outreach to high-value audiences in the run-up to Christmas and beyond.

Adapting to Life Without Oracle

As Oracle exits the advertising business, the industry is confronting a significant shift. Oracle’s suite of tools—built through a series of key acquisitions such as Crosswise, BlueKai, Datalogix, and Grapeshot—has been foundational for many marketers, data providers, and platforms. With Oracle’s departure, these stakeholders are now facing the challenge of finding reliable alternatives to maintain their data-driven strategies.

Turning Data Deluge into Decisive Insights for Marketers

By rethinking data strategies and considering integrated solutions, marketers can turn their current data overload into an insight and action-oriented machine and stop wondering when the payoff will happen, because it will already have happened.

Prioritize Privacy, or Cling to a Model Doomed to Disappear

To those in the digital advertising industry, another twist in the tale of the cookie deprecation was not unexpected. But that Google would seemingly renounce its promise to cut off these third-party identifiers all together, was abrupt to say the least.

How to Adapt Your Digital Marketing to Market Trends

Adapting your digital marketing strategy to market trends and consumer behaviors is crucial for staying competitive. Thankfully there are many tools at your disposal to not only keep up with trends, but also leverage them to your competitive advantage.

How Data Collaboration Will Advance Co-Branding

Companies that successfully capitalize on this opportunity will deliver more personalized customer experiences, enhance their reach and scale, understand the effectiveness of their campaigns, and forge new and innovative partnerships.

Seize Control of Your First-Party Data Destiny

Generative AI plays a distinct role in leveraging first-party data compared to regular AI by not only analyzing and predicting based on data but also creating new, unique content and experiences tailored to individual users.

Escaping the Sandbox: How Brands Can Independently Achieve Real Ad Results

Yes, it may be scary to try something new, especially with large uncertainties in the world of digital advertising.  Will that ever stop, likely not, so advertisers better buckle up, and try to be a first or second mover as it does not cost a lot to prove that you can still reach your goals in the future, a future without cookies and – who knows – with or without the Sandbox.

Choose OOH This Political Season

With today’s voter spending more than 70% of their time away from home and increasingly blocking ads online, political marketers simply cannot afford to skip out on DOOH this election season.